How to Promote and Highlight New SaaS Features

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How to Promote and Highlight New SaaS Features

  1. 1. How to Promote and Highlight New SaaS Features by iridize
  2. 2. Congratulations! The Data Congrats! You’ve launched a snazzy new feature for your SaaS aaplication.* Img source, through CC license: http://www.flickr.com/photos/foxypar4/2153422313 *Being in the forefront of technology means constantly innovating and improving your service. iridize.com
  3. 3. Now you just have to get your users on board with the new feature. iridize.com
  4. 4. There are several angles you need to tackle to get the message across effectively: Img source, through CC license: http://www.flickr.com/photos/orkneysports/2388853060/ iridize.com
  5. 5. Notify by email Guarantee that everyone receives the message Message remains accessible at all times Less active users may be prompted to log back in iridize.com
  6. 6. Your best option for the website On-page Onboarding Solutions There are various ways to highlight new features. We’ll list both advantages and disadvantages: iridize.com
  7. 7. Splash Screen A message that loads before the rest of the website, prompting manual response. Splash screens have been getting more popular lately – they always include a Call To Action. iridize.com
  8. 8. Be careful, though – if it is abused, users will get used to ignoring it and develop a blind spot after a while. iridize.com
  9. 9. Tooltip Simple, elegant, noneintrusive. You can draw attention to the new feature’s button/tab by pointing to it with a tooltip. iridize.com
  10. 10. A smart use of tooltips can include activation rules, to determine which individual users or user groups view which tooltips. iridize.com
  11. 11. Meaning, you can determine how many times a user views a certain notification, making sure they don’t reach the blind-spot stage. iridize.com
  12. 12. Site Tour Combine the notification with a short tutorial on how to use the feature. Helpful to users who have no patience to browse off-page to the knowledgebase for every new feature. iridize.com
  13. 13. Potential Problem Users hitting “Show Me Later” again and again. iridize.com
  14. 14. iridize offers an A/B Testing platform: measure how effective the site tour really is for your specific userbase. iridize.com
  15. 15. Customized Web Pages Tailor your:  Web page  Form  SaaS application …to hide and reveal certain fields, per activation rules – optimizing user navigation. iridize.com
  16. 16. Notify on Your Social Media Platforms Frequency: over a few days • 1 notification per every 4 Facebook posts • Go wild with Twitter, use new wording, remember to hashtag. iridize.com
  17. 17. Don’t get too hopeful about social channels – you can never know who is keeping up with their newsfeed. iridize.com
  18. 18. Why Hope That Was Helpful! We Iridize Mobile? Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com iridize.com
  19. 19. Icons in this presentation made by Freepik from Flaticon.com: iridize.com
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