How to Optimize the New User Onboarding Process
Upcoming SlideShare
Loading in...5
×
 

How to Optimize the New User Onboarding Process

on

  • 687 views

Cracking the new user onboarding process is every Growth Hacker's Holy Grail. We've managed to formulate a Time/Action matrix for successful onboarding - we also threw in a few hard-earned tips, so ...

Cracking the new user onboarding process is every Growth Hacker's Holy Grail. We've managed to formulate a Time/Action matrix for successful onboarding - we also threw in a few hard-earned tips, so enjoy.

Statistics

Views

Total Views
687
Views on SlideShare
684
Embed Views
3

Actions

Likes
2
Downloads
7
Comments
2

2 Embeds 3

https://twitter.com 2
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Just a typo :-) But that (variation on 'knowledgebase') is an interesting idea to explore...
    Are you sure you want to
    Your message goes here
    Processing…
  • Looks interesting. And is a kowledgebase a variation of a knowledgebase, or just a misspelling on slide 18?
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to Optimize the New User Onboarding Process How to Optimize the New User Onboarding Process Presentation Transcript

  • How to Optimize the New User Onboarding Process by iridize
  • The Data Onboarding is a constantly evolving science and art – Smart onboarding corresponds with technological innovations and design trends iridize.com
  • Welcome to The Matrix At iridize, we broke it down to 4 main onboarding principles: iridize.com
  • Put in words: 1. Time – immediate and ongoing support Balance should be maintained between two parameters: 2. Action – Source: http://www.flickr.com/photos/29174632@N00/2208944056 engagement and support iridize.com
  • Or, put in other words: immediate action With ongoing customer experience… Balance …and customer engagement with customer support iridize.com
  • Bottom Line Let’s translate principles to actions: i iridize.com
  • Immediate Engagement: Phone Calls iridize.com
  • It’s OK to ask Requesting phone contact info during registration is becoming increasingly common. In fact, it relays a seriousness that goes beyond the uncommitted anonymity of the internet. iridize.com
  • Reach Out Make the connection between two people, rather than just another user and application. Image source: Dandy Rank blog iridize.com
  • Immediate Support: Navigation Assistance iridize.com
  • Grab Attention From the Get-Go Source: http://www.flickr.com/photos/53370644@N06/4976494944/ You have approximately 2.6 seconds to convince a new user to stay on your webpage. iridize.com
  • The Competition is Harsh Your user has been exposed to a dozen new web pages today and a dozen new webapps this week. Brain exploding from onboarding attempts Tired eyes Source: http://www.flickr.com/photos/brousch/6115611431/ iridize.com
  • Don’t Pounce – Glide Your chances therein lie in creating a GOOD navigation experience: Don’t making the user think too much, but relay where to browse next and why . iridize.com
  • Ongoing Support: Walkthroughs, videos, livechat i iridize.com
  • Commitment Goes both Ways The most important form of “being there” for your users is the ongoing customer support you provide. iridize.com
  • Stay Realistic 24-7 call center availability isn’t really an option… …plus, most users today turn to phone support as a last resort. iridize.com Image source: stockimages @ FreeDigitalPhotos.com
  • Stay Relevant Automated support is an excellent onboarding solution. It is more effective… iridize.com
  • Automated Support What do we talk about when we talk about “Automated Support”?      Walkthroughs Support videos Tooltips Kowledgebase Intercom iridize.com
  • Ongoing Engagement: Lifecycle emails Image source: digitalart @ FreeDigitalPhotos.com iridize.com
  • Lifecycle Emails Lifecycle emails are the best. From the generic “Welcome! email, through the gentle “we haven’t seen you in a week” nudge emails, through to the perfectly timed “you have two days to upgrade from free trial to paid plan” reminder. iridize.com
  • Why Hope That Was Helpful! We Iridize Mobile? Read more about onboarding solutions at blog.iridize.com Or request a demo at contact@iridize.com iridize.com
  • Icons in this presentation made by Freepik from Flaticon.com: iridize.com