How to Optimize SaaS Conversion with User Centric Analytics
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How to Optimize SaaS Conversion with User Centric Analytics

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The difference between creating traffic sources and lead generation is the like the difference between Marketing and Sales - you have their attention, now what do you do with it? User-centric ...

The difference between creating traffic sources and lead generation is the like the difference between Marketing and Sales - you have their attention, now what do you do with it? User-centric analytics can be what makes the difference between traffic and a potential conversion for your service.

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How to Optimize SaaS Conversion with User Centric Analytics How to Optimize SaaS Conversion with User Centric Analytics Presentation Transcript

  • Optimizing SaaS Conversion with User-Centric Analytics by iridize
  • iridize.com The road from Landing Page to Checkout is long and winding.
  • iridize.com More so for SaaS services, which are harder to relay and explain to begin with.
  • iridize.com Imagine you could pin-point the exact moment a user decides to quit the purchasing process, and change their mind.
  • iridize.com But wait. You can!
  • iridize.com The key to getting ahead of your users is in the way you look at analytics.
  • iridize.com The standard Overview or Content Drilldown is important for traffic trends but it doesn’t help with actual Lead Generation.
  • iridize.com For that, you need a more user-centric approach to your metrics. A few user-centric analytics to start you off:
  • iridize.com Here are a few user-centric analytics to start you off:
  • iridize.com Micro-Conversions The onboarding process is really a series of minor conversion goals – micro-conversions – leading to the final conversion you have set (purchase/ signup for service/become paying user). Define the mini-conversions along the way and monitor them.
  • iridize.com Session Lengths Shifts in a page visit lengths are indicative of users’ engagement. A drop in a user’s average session is usually not a good sign. Get a better picture of how long your users’ sessions are.
  • iridize.com Bounce Rate While we’re on the subject of sessions – Bounce Rates are a critical factor in user lifecycle terms. Find out which pages a user is leaving immediately, so you can then investigate the “why”.
  • iridize.com Incomplete Actions Probably the most important factor in user engagement and customer onboarding metrics – which actions are left incomplete. If the instructions for a certain action are not clear enough or the process is taking too long – you need to know.
  • iridize.com Shift gears to a more hands-on user-centric approach toward analytics.
  • iridize.com Ask us more about iridize’s Predictive Analytics and other onboarding solutions.
  • Why Iridize Mobile?We Hope That Was Helpful! Learn more about onboarding solutions at iridize.com Or request a demo at contact@iridize.com iridize.com