How to
Increase
SaaS Ease
of Usability
by iridize
Inventing the Wheel cartoon, October 2, 2009. (Bill Abbott/http://www.to...
iridize.com
Usability is a critical
factor in the user
onboarding process.
The ease with which
features are adopted
by use...
iridize.com
Not everyone is a
usability expert or
can afford
professional usability
testing services.
iridize.com
So we put together a short list
of usability factors to focus
you on the things that matter.
iridize.com
A/B Testing
iridize.com
In a SaaS environment,
A/B testing presents two
separate user groups
with two different
implementations of the...
iridize.com
So it is important to
monitor the results
throughout the test and
remove feature
implementations that
users fi...
iridize.com
Use an analytics
dashboard to get better
statistics and find out
which features need
tweaking for a better
use...
iridize.com
User Feedback
iridize.com
Obtaining user feedback is
tough. Users, mostly, have
no:
1. Patience
2. Incentive
To start filling out
elabor...
iridize.com
Our Suggestion?
iridize.com
Free access to additional
features, amazon gift
cards or even participation
in a gift-card raffle.
Suggestion ...
iridize.com
Design a short, accurate,
practically un-noticed
feedback gathering
process.
Suggestion 2:
Shorten the Process
iridize.com
For example: pop up one
question at a time, relating
to the action just completed
(or incomplete).
Usabilla ha...
iridize.com
Analytics
Dashboard
iridize.com
Utilize every aspect of
your analytics solutions
to figure out where
your usability
bottlenecks are.
iridize.com
Top 5 Metrics to Monitor:
1. Micro-conversions for pre-defined
goals
2. User-centric analytics
3. Bounce rates...
iridize.com
Ask us more
about iridize’s
onboarding and
cart abandonment
solutions.
Why Iridize Mobile?We Hope That Was Helpful!
Learn more about onboarding solutions
at iridize.com
Or request a demo at con...
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How to Increase SaaS Ease of Usability

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1. Are an unrivaled expert on Usability
2. Can afford professional usability testing services

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How to Increase SaaS Ease of Usability

  1. 1. How to Increase SaaS Ease of Usability by iridize Inventing the Wheel cartoon, October 2, 2009. (Bill Abbott/http://www.toonpool.com/).
  2. 2. iridize.com Usability is a critical factor in the user onboarding process. The ease with which features are adopted by users determines the entire service’s onboarding success.
  3. 3. iridize.com Not everyone is a usability expert or can afford professional usability testing services.
  4. 4. iridize.com So we put together a short list of usability factors to focus you on the things that matter.
  5. 5. iridize.com A/B Testing
  6. 6. iridize.com In a SaaS environment, A/B testing presents two separate user groups with two different implementations of the same feature. The test results tell you which action/feature/flow/UX decision works better.
  7. 7. iridize.com So it is important to monitor the results throughout the test and remove feature implementations that users find more difficult.
  8. 8. iridize.com Use an analytics dashboard to get better statistics and find out which features need tweaking for a better user experience.
  9. 9. iridize.com User Feedback
  10. 10. iridize.com Obtaining user feedback is tough. Users, mostly, have no: 1. Patience 2. Incentive To start filling out elaborate feedback forms.
  11. 11. iridize.com Our Suggestion?
  12. 12. iridize.com Free access to additional features, amazon gift cards or even participation in a gift-card raffle. Suggestion 1: Offer incentives
  13. 13. iridize.com Design a short, accurate, practically un-noticed feedback gathering process. Suggestion 2: Shorten the Process
  14. 14. iridize.com For example: pop up one question at a time, relating to the action just completed (or incomplete). Usabilla have brought the concise feedback process to a form of science.
  15. 15. iridize.com Analytics Dashboard
  16. 16. iridize.com Utilize every aspect of your analytics solutions to figure out where your usability bottlenecks are.
  17. 17. iridize.com Top 5 Metrics to Monitor: 1. Micro-conversions for pre-defined goals 2. User-centric analytics 3. Bounce rates for pages 4. Average session duration 5. Knowledgebase articles sessions
  18. 18. iridize.com Ask us more about iridize’s onboarding and cart abandonment solutions.
  19. 19. Why Iridize Mobile?We Hope That Was Helpful! Learn more about onboarding solutions at iridize.com Or request a demo at contact@iridize.com iridize.com
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