Building a Blog Culture

Building a BLOG Culture.. Presenter: Purvvi Bagariaa Marketing Team | 19th Dec 2010

Objective
Introduce you to the world of blogging
Why is the world blogging?
Iridium’s Blog- Rundown from Marketing Team
Where are we taking iiBlog
Blogging Process
Getting you to blog

What are Blogs?
Abbreviated for “Weblogs”
Microsites
Journal of activities, thoughts, opinions of an individual
Reverse choronological order
Own Personality
Frequently updated
Allows Comments
Informal Tone

Why is the World Blogging?
There are around 10 million blogs on the internet.
Network with others in your field
Bring out your own opinion
Expands Brand Awareness
Create personality for your business

Benefits of Blogging
Don’t have to be tech savvy
Easy to update
Brings out your opinion and corporate culture.
Get you in touch with your stakeholders
Low-cost marketing channel
Builds a community!!

What a Blog Achieves? Writing Opinions will Create Collaborations and Eventually Builds a Community around a a Company and its BRAND!!

Find your Audience!! Engage Them!!

Rundown from ii Marketing Team
Upsurge in Marketing Efforts
Rehash ii Blog and Website- “Brand ii”
Till now 25 stories have been written
Evolution from corporate style writing to a personalized style of writing
Though leadership from Suresh Pillai and Manish…we collaborated!

Biggies in Blogging

Blog something as simple as…

Comcast’s image turnaround with active Twittering..

Why Should ii Blog
We are all about being Digital
Harness the power of blogging!!
Creating a Blog Culture within ii
Every team to share their story on the blog
Publish at the same time everyday

What is your Story?
More on the formal front!!!
Websites launches
Services rendered
Client visits
Technology, tools used
Entering contracts

Can be informal in nature too!!
Team outings
Team meetings
Celebrations
Informal learning's from projects
Opinions on new gadgets, technology, tools etc

Our Competitor’s Blogs

Writing a Blog
Short and Sweet!!
Short Paragarphs
One idea per Paraghraph (smart blogging)
Highlighting important points
Bulleted Points
Hyperlinks for reference- other blogs, sites.
Outline your posts

Writing Style..
Use simple words
Be specific
Be Clear!!
Short sentences
Conversational Tone- “I”, “You”
Interesting Headings

Writing Engaging Headlines..
Use Action Verbs !!
Google Nexus One is here!!
or
Reduce your mobile bills! Get yourself a Google Nexus One!

Headlines can be Descriptive!!
My Summer Vacation
or
The Highs and Lows of My Summer On the Road: A Wanderer's Musings

K .EEP
I .T
S .HORT
&
S .IMPLE

Blogging does
not happen
in VACCUM..

Needs Your COLLABORATION!! Active Participation & INITIATION!!!

What is Your Commitment to..

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Building a Blog Culture

by iridiumInteractive on Jan 21, 2010

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Building a Blog Culture — Presentation Transcript