Digital & Social media case studies


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These are some digital and social media case studies curated for quick reference. Please do not copy or use without permission.

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Digital & Social media case studies

  2. 2. What’s inside 1. Social media of ‘Happy’ 2. #Selfie 3. McDonald’s myburger 4. Tribal’s The Pee Analyser
  3. 3. “Happy” by Pharrell Williams As observed 3
  4. 4. What started as a background song
  5. 5. Became an internet sensation >
  6. 6. Quick facts 1. Pharrel Williams as lead vocals, keyboards, drums, writing, production 2. Streamed in May 22, 2013, never meant as a single 3. Released and topped in Oct 2013 in Netherlands on Radio & in a commercial 4. November 2013 released in Despicable Me 2 alongside by Pharrell Williams and his friends 5. Has stayed No 1 in most countries for many weeks breaking record for 10 weeks in a row 6. A couple starts ‘’ 7. World over people have been creating their own ‘Happy’ videos and uploading 8. Awards, media coverage, publicity 1. “Happy” from Despicable Me 2 won an Academy award for the best original song 2. The sequel to the 2010 animated film Despicable Me dubbed as one of the best animation movies 3. Grossing over $970 million worldwide against its budget of $76 million, the film became the second-highest-grossing animated film of 2013, the third-highest- grossing film of 2013, and broke a record as the most profitable film in the 100-year history of Universal Studios
  7. 7. 7 Pharrell William makes world’s first
  8. 8. 1. The video is presented as an interactive clock - users can click specific "times," watching a few seconds of each performance or just Pharrell (his bits are indicated by the dots around the clock) 2. Other interactive elements play with the 24-hour concept--comments, for example are time-stamped and linked to corresponding moments in the day- long dance, and they can be viewed in temporal order as an overlay to the video. 3. 400 people perform the four-minute song, including Pharrell and a few celebrities 4. Pharrell does the song 24 times, at the top of every hour, followed by 14 additional performances within that hour 5. Filming took 11 days, 42 setups, 10 miles a day 6. It took a few days just to figure out exactly how many locations would be needed to shoot at specific times, and then how many dancers in order to make the video interesting for 24 hours straight 7. Casting was key. Thousands auditioned, and all those tapes had to be watched
  9. 9. 1. A four minute edit of the has received over 250 million views on Youtube alone
  10. 10. The world creates 1. A french couple created a website ‘’ featuring 1648 videos from 143 countries created by people globally
  11. 11. Thousands of videos have been created by people all over the world and uploaded on the internet The world creates
  12. 12. #Selfie Trends 12
  13. 13. The famous Selfie campaign started by Samsung got even the President involved! Samsung Selfie
  14. 14. #Selfie, a No 1 hit song by The Chainsmokers
  15. 15. Encouraged fans to send their own #selfie with the hashtag to appear in the video. The clip, features David Hasselhoff, Far East Movement, Ian Somerhalder, Snoop Dogg and Waka Flocka Flame and more. #Selfie, a No 1 hit song by The Chainsmokers
  16. 16. McDonald’s Case study 16
  17. 17. 17 Involves its customers/ real fans
  18. 18. 18 McDonald’s create a burger & name it • Agency creates an online burger builder to create customised burger • Start with the beef patty • Choose up to 6 ingredients out of 80 • Choose one of the 20 buns • Add other ingredients • Finally, give it a name
  19. 19. 19 McDonald’s invite friends and get them to vote • Spread the world, get friends to vote • showed statistics like 11% of burgers are Tex Mex… • Campaign is on
  20. 20. The Pee Analyser by Tribal Worldwide 20
  21. 21. Stop drunk driving accidents