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sales promotion
 

sales promotion

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    sales promotion sales promotion Presentation Transcript

    • Presented by Irfan allahiMuhammad shahid MBA-M1 Superior group of colleges Sargodha
    • Sales promotionShort term incentive to encourage the saleor purchase of a product.
    • Sales promotion Advertising• Sales promotion focus on • Advertising focus on reason incentive to buy. to buy.• Sales promotion says “buy • Advertising says “buy” now”.
    • Core activity Core objective• Is to provide incentive • To enhance the sales
    • • Types/targets • Consumer promotion • Trade promotion • Sales force promotion
    • • Sales promotion is • Push strategy • Pull strategy
    • • Techniques • Samples • Coupons • Price pack • Premiums • Advertising specialty • Contest, sweepstakes, games
    • samples• Are offers of a trial amount of a product.
    • coupons• A certificate that give buyers a saving
    • Price packs• Offers consumers savings of the regular price.
    • Premiums• Premiums are goods offered either free or low cost.
    • Advertising specialty• Products imprinted with an advertiser name, logo, or message that are given as a gift to consumer.
    • Contest , sweepstake, games• Give consumers the chance to win something.