WARM CONDOM PVT. LTD<br />TEAM MEMBERS  - A STRENGTH<br /><ul><li>  Mr. Dhaval Patel, MD
  Mr. Irfan Pathan, MD
  Mr. Pravin Chaudhry, MD
  Mr. Shayar Rawal, MD</li></ul>Source : www.gettyimages.com<br />1<br />
WARM CONDOM PVT. LTD<br />   Market Research :<br />   Competitors, Users review,  Competitors Quality & Rate<br />Detaili...
PRODUCT AVAILIABLE IN MARKET<br />   Moods Condoms –  (Coffee, Banana, Strawberry, Extra time are available<br />		      i...
PEOPLE’S SURVEY<br />   Survey team meet 40 Male : Age Group – 20yrs – 40 yrs & 40yrs above<br />   Survey team meet 08 Fe...
CONDOMS USAGE IN AHMEDABAD<br />Satellite - A-1, A-2 & B-1 (moods, Kohinoor, Kama sutra)<br />Naroda - B-1 & B-2 (Kohinoor...
CONDOM ADS IN AHMEDABAD<br />Moods (coffee flavour) hording<br />Print ad (mostly placed at AMTS bus stop)  & TV ad<br />K...
CUSTOMERS AND THEIR MOST PREFERABLE CONDOM<br />Mostly man goes to purchase, woman goes rarely (Chemist says)<br />General...
ANALYSATION OF COMPETITITORS<br />8<br />
MARKETING STRATEGIES OF HLL<br />Over the past two decades, HLL has steadily set up a strong<br /> and sound infrastructur...
IT’S TIME FOR WOMAN CELEBRATION<br />The female condom is a thin sheath or pouch worn<br /> by a woman during sex.<br />Be...
Our product “WARM CONDOM” <br />Quality : condom is made by latex rubber. It is a high quality rubber which  is<br />     ...
CALCULATION OF COST<br />EXTRA POWER CONDOM<br />Expenses	     Rs.                       (1-10-2009 to 31-10-2009)<br />Ra...
CALCULATION OF COST<br />HEART KILLER CONDOM<br />Expenses				     Rs.                       (1-10-2009 to 31-10-2009)<br ...
SWOT ANALYSIS OF WARM CONDOM<br />  - Good quality maintained<br />  - Low market price<br />  - Good marketing strategies...
PACKET LAYOUT OF  “WARM CONDOM”<br />Packet Front Side<br />Packet Backside<br />Endless passion<br />15<br />
PRINT AD OF “WARM CONDOM”<br />Endless passion<br />16<br />
WARM INTRODUCES FEMALE COMDOMS <br />Quality :- Our Female Condom is made from natural latex. This condom does not make th...
PISD PRINT ADVERTISEMENT<br />We first of all want to make woman <br />Know About the pisd  woman condom<br />18<br />
CONDOM USERS INTERVIEW<br />Various views from various people…<br />19<br />
THANK YOU….<br />
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Condom Industry and promotion Startegy

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Condom Industry and promotion Startegy

  1. 1. WARM CONDOM PVT. LTD<br />TEAM MEMBERS - A STRENGTH<br /><ul><li> Mr. Dhaval Patel, MD
  2. 2. Mr. Irfan Pathan, MD
  3. 3. Mr. Pravin Chaudhry, MD
  4. 4. Mr. Shayar Rawal, MD</li></ul>Source : www.gettyimages.com<br />1<br />
  5. 5. WARM CONDOM PVT. LTD<br /> Market Research :<br /> Competitors, Users review, Competitors Quality & Rate<br />Detailing of Warm Condoms<br /> Male and Female condom detail<br />2<br />
  6. 6. PRODUCT AVAILIABLE IN MARKET<br /> Moods Condoms – (Coffee, Banana, Strawberry, Extra time are available<br /> in market)<br />Kohinoor Condoms <br />Manforce Condoms<br />Durex Condoms<br />Nirodh (A Govt. Product)<br />3<br />
  7. 7. PEOPLE’S SURVEY<br /> Survey team meet 40 Male : Age Group – 20yrs – 40 yrs & 40yrs above<br /> Survey team meet 08 Female : Age Group – 20yrs – 40 yrs<br /> Survey team meet 10 Chemist of different area of the city<br /> Note : 2 male and 2 female have given their reviews on camera<br /> Others are in printed form.<br />4<br />
  8. 8. CONDOMS USAGE IN AHMEDABAD<br />Satellite - A-1, A-2 & B-1 (moods, Kohinoor, Kama sutra)<br />Naroda - B-1 & B-2 (Kohinoor, moods, durex)<br />City area - A-2 & B-1 (Kohinoor, moods, man force)<br />Bopal - A-2 & B-1 (moods & durex)<br />5<br />
  9. 9. CONDOM ADS IN AHMEDABAD<br />Moods (coffee flavour) hording<br />Print ad (mostly placed at AMTS bus stop) & TV ad<br />Kohinoor condoms (used hording at various places and <br />Publishes Print ads)<br />Man force Condoms (used print Ad for publicity and placed at chemist’s<br />Medical store)<br />Kama sutra Condoms (used print Ad)<br />6<br />
  10. 10. CUSTOMERS AND THEIR MOST PREFERABLE CONDOM<br />Mostly man goes to purchase, woman goes rarely (Chemist says)<br />Generally 20 to 45 years old man purchases<br />Man prefers Kohinoor & Moods more<br />7<br />Source : www.google.images.com<br />
  11. 11. ANALYSATION OF COMPETITITORS<br />8<br />
  12. 12. MARKETING STRATEGIES OF HLL<br />Over the past two decades, HLL has steadily set up a strong<br /> and sound infrastructure for direct marketing. <br />HLL has put in place a vast distribution network covering the length <br />and breadth of the country. <br />HLL’s products today reach over 200000 retail outlets, covering 3500<br /> hospitals, reaching over 30000 medical professionals, with over 2800<br /> stock points, has over700 frontline team members placed in every <br />town, with offices in all metros and mini metros, and reaching over<br />-<br />9<br />
  13. 13. IT’S TIME FOR WOMAN CELEBRATION<br />The female condom is a thin sheath or pouch worn<br /> by a woman during sex.<br />Benefits of FC:-<br />Will protect against most STDs and pregnancy <br />if used correctly<br />The FC can be inserted up to 8 hours before<br /> intercourse<br />The FC are made of polyurethane and nitride which are less likely to cause an allergic reaction than latex.<br />Source : www.google.images.com<br />10<br />In addition, these materials are thin and conduct heat well, so sensation is preserved..<br />
  14. 14. Our product “WARM CONDOM” <br />Quality : condom is made by latex rubber. It is a high quality rubber which is<br /> composed of very small pores that prevent spam and viruses such as<br /> HIV, getting through <br /> Place : Available at malls, chemists & famous pan galas like ASHOK, PAN SPOT <br /> etc<br />Promotion : TV ad, print ad, hoarding's, vending machine at public places <br />FLAVOUR<br />PIECES<br />PRICE<br />RS<br />SCHEMES<br />Extra Power<br />03<br />12<br />-<br />11<br />Heart Killer<br />Get 1 Free<br />04<br />20<br />
  15. 15. CALCULATION OF COST<br />EXTRA POWER CONDOM<br />Expenses Rs. (1-10-2009 to 31-10-2009)<br />Raw material of latex rubber 5,00,000<br />Treatment oil 50,000<br />Labor salary 2,50,000<br />Transportation 1,50,000<br />Advertisements (TV, print, hoardings) 3,00,000<br />Packing charge 2,50,000 <br />Depreciation on machine 7,500<br />Depreciation on assets 7,500 <br /> 15,15,000<br />Total 3,70,000 pieces condom produce by company in month. So per pieces cost comes 4.05 rs<br />12<br />
  16. 16. CALCULATION OF COST<br />HEART KILLER CONDOM<br />Expenses Rs. (1-10-2009 to 31-10-2009)<br />Raw material of latex rubber 5,00,000<br />Treatment oil 50,000<br />Labor salary 2,50,000<br />Transportation 1,50,000<br />Advertisements<br />(TV, print, hoardings) 3,00,000<br />Packing charge 2,50,000 <br />Depreciation on machine 7,500<br />Depreciation on assets 7,500 <br /> 15,15,000<br />Extra unit 2,35,000<br /> 17,50,000<br />Total 3,70,000 pieces condom produce by company in month. So per pieces cost comes 4.73 Rs. <br />13<br />
  17. 17. SWOT ANALYSIS OF WARM CONDOM<br /> - Good quality maintained<br /> - Low market price<br /> - Good marketing strategies <br />STRENGTH<br /> - Low credibility due to new product <br /> - We have only two flavors<br /> - We cant give more schemes to our dealers because of law cost product<br />WEAKNESS :<br /> - We entering a market as a loss leader <br />- We use unique way for marketing from introducing a ‘Vending machine’<br />- We get a chance to introduce WARM in winter<br />Opportunities:<br />-<br />14<br />THRETHS :<br /> - Competitors popularity <br />
  18. 18. PACKET LAYOUT OF “WARM CONDOM”<br />Packet Front Side<br />Packet Backside<br />Endless passion<br />15<br />
  19. 19. PRINT AD OF “WARM CONDOM”<br />Endless passion<br />16<br />
  20. 20. WARM INTRODUCES FEMALE COMDOMS <br />Quality :- Our Female Condom is made from natural latex. This condom does not make the noises.<br />Place :- Available at malls, chemists &<br /> Beauty Parlour and AMTS bus stop<br />Please: give me<br />pisd<br />Price :- 2 pieces packet costs 200 Rs.<br />Promotion :- TV ad, print ad <br />& hoarding's<br />Source : www.google.images.com<br />17<br />
  21. 21. PISD PRINT ADVERTISEMENT<br />We first of all want to make woman <br />Know About the pisd woman condom<br />18<br />
  22. 22. CONDOM USERS INTERVIEW<br />Various views from various people…<br />19<br />
  23. 23. THANK YOU….<br />
  24. 24. Just Wait for a while…<br />
  25. 25. Dr. Gaurang Jani, HOD, Sociology Department, GUJ.UNI.<br />
  26. 26. WARM CONDOM PVT. LTD, compony’s MDs with Dr. Jani<br />
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