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QR                              A Quick Look at the                             Quick Response Marketplace:               ...
40%                           40% of all mobile phones in the U.S.                             were smartphones in July 20...
63%                             63% of survey respondents say                             mobile search has changed the wa...
53%                          53% of smartphone users who research                             products/services on their p...
92%                           92% of survey respondents consider                                smartphones or tablets a “...
42k                       Lowe’s, the home improvement retailer,                              is deploying 42,000 iPhones ...
14M                          14,000,000 QR code scans occurred in                                     the U.S. in June 201...
72%                          72% of smartphone users would be                              likely to recall ads with QR co...
54.7%                         54.7% of those who’ve scanned                             QR codes have an income of $75k   ...
4,549%                       QR code usage increased by 4,549%                              from 1st quarter 2010 to 2011....
MOBILE TAG... YOU’RE IT!                        Digital Messages & The Physical World Converge                            ...
MOBILE TAG... YOU’RE IT!                        Digital Messages & The Physical World ConvergeThursday, October 20, 2011
© JumpScan                             ( Sayonara   .)Thursday, October 20, 2011
A 2-dimensional bar code by any other name is still a...                             2D Barcode                           ...
A 2-dimensional bar code by any other name is still a...                                Microsoft Tag                     ...
QR Codes:                             Open Source                             Universal                             Simple...
How does   work?Thursday, October 20, 2011
FOR USERS          You hold the power...          1. Download a mobile barcode scanner to your smartphone.                ...
FOR MESSAGE MAKERS & MARKETERS          You have no boundaries...          1. Determine what digital message you want to s...
FOR MESSAGE MAKERS & MARKETERS          You have no boundaries...          * Shorten URLs with a link shortening service. ...
FOR MESSAGE MAKERS & MARKETERS          You have no boundaries...          4. Place your QR code.                         ...
FOR MESSAGE MAKERS & MARKETERS          You have no boundaries...                       25 million people have scan abilit...
FOR MESSAGE MAKERS & MARKETERS          You have no boundaries...Retail Displays Branding Exterior Signage Novelty Print R...
Case in Point: RightNow at SXSW             Case in Point: Ralph LaurenThursday, October 20, 2011
Case in Point: Crossville, Inc.               Case in Point: A&M LabelThursday, October 20, 2011
THE TAKE-AWAYS FOR REAL ESTATE          Every smart phone is an open house waiting to happen...          Reach your consum...
?                             ...Questions?Thursday, October 20, 2011
If you’d like...                                A copy of this presentation                                Sources and res...
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QR Codes & Mobile Marketing for Real Estate

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This was created to accompany a presentation I gave to the Council of Residential Specialists

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Transcript of "QR Codes & Mobile Marketing for Real Estate"

  1. 1. QR A Quick Look at the Quick Response Marketplace: Getting Smart, Going MobileThursday, October 20, 2011
  2. 2. 40% 40% of all mobile phones in the U.S. were smartphones in July 2011. By the end of this calendar year, smartphones will likely dominate.* * as of 7/11, according to a Nielsen report released 9/1/11Thursday, October 20, 2011
  3. 3. 63% 63% of survey respondents say mobile search has changed the way they gather information.* * according to The 2011 Mobile Search Insights Study released 4/11Thursday, October 20, 2011
  4. 4. 53% 53% of smartphone users who research products/services on their phones make purchases. * according to a Google-commissioned study released 4/27/11Thursday, October 20, 2011
  5. 5. 92% 92% of survey respondents consider smartphones or tablets a “real convenience” for research and/or purchase products or services.* * per Barkley/Service Management/The Boston Consulting Group study 8/18/11Thursday, October 20, 2011
  6. 6. 42k Lowe’s, the home improvement retailer, is deploying 42,000 iPhones (replacing scanner guns) in its stores to accommodate on-floor product research and transactions.* * per a 9/12/11 news release, as seen in numerous trade media outletsThursday, October 20, 2011
  7. 7. 14M 14,000,000 QR code scans occurred in the U.S. in June 2011.* * according to a comScore study conducted 6/11Thursday, October 20, 2011
  8. 8. 72% 72% of smartphone users would be likely to recall ads with QR codes.* * according to an MGH agency report 4/11Thursday, October 20, 2011
  9. 9. 54.7% 54.7% of those who’ve scanned QR codes have an income of $75k or higher.* * according to a comScore MobiLens study released 8/12/11Thursday, October 20, 2011
  10. 10. 4,549% QR code usage increased by 4,549% from 1st quarter 2010 to 2011.* * according to a Mobio Identity System report 5/11Thursday, October 20, 2011
  11. 11. MOBILE TAG... YOU’RE IT! Digital Messages & The Physical World Converge --REAL ESTATE EDITION--Thursday, October 20, 2011
  12. 12. MOBILE TAG... YOU’RE IT! Digital Messages & The Physical World ConvergeThursday, October 20, 2011
  13. 13. © JumpScan ( Sayonara .)Thursday, October 20, 2011
  14. 14. A 2-dimensional bar code by any other name is still a... 2D Barcode Data Matrix Code Mobile Barcode Mobile Tag Quick Response Code QR Code ...2-dimensional barcode.Thursday, October 20, 2011
  15. 15. A 2-dimensional bar code by any other name is still a... Microsoft Tag JagTag Custom 2D Barcode AT&T Mobile Barcode ...2-dimensional barcode.Thursday, October 20, 2011
  16. 16. QR Codes: Open Source Universal Simple to UseThursday, October 20, 2011
  17. 17. How does work?Thursday, October 20, 2011
  18. 18. FOR USERS You hold the power... 1. Download a mobile barcode scanner to your smartphone. Android - QuickMark, i-nigma, ScanLife { iPhone - QR App, QRReader, i-nigma FREE Blackberry - QR Code Scanner Pro Windows Mobile - i-nigma, ScanLife Palm OS - i-nigma 2. Scan away.Thursday, October 20, 2011
  19. 19. FOR MESSAGE MAKERS & MARKETERS You have no boundaries... 1. Determine what digital message you want to share. URL (link to mobile friendly content) vCard free text phone number SMS 2. Generate your QR code. http://qrcode.kaywa.com FREE { http://delivr.com http://www.qrstuff.com http:bit.ly *Thursday, October 20, 2011
  20. 20. FOR MESSAGE MAKERS & MARKETERS You have no boundaries... * Shorten URLs with a link shortening service. Try bit.ly or is.gd. Reduces code data for better scanning Is customizable, better for history logs Offers tracking analytics 3. Save your code as a graphic file. Right click Save image as Select name SaveThursday, October 20, 2011
  21. 21. FOR MESSAGE MAKERS & MARKETERS You have no boundaries... 4. Place your QR code. Rule(r) of thumb: no smaller than 1”x1” Space between multiple codes Flat surfaces so code is scannable Protect if out in the elements Avoid lo res printing 5. Track your code. bit.ly dashboard Google analytics Track use of unique data (links, location) Measure resultsThursday, October 20, 2011
  22. 22. FOR MESSAGE MAKERS & MARKETERS You have no boundaries... 25 million people have scan ability © JumpScan From July to December ’10, scanning increased 1,200% 57% of FB and Twitter users have scanned at least once in the last year; 40% have scanned 5x or more 72% in a survey said QR codes aid advertising recallThursday, October 20, 2011
  23. 23. FOR MESSAGE MAKERS & MARKETERS You have no boundaries...Retail Displays Branding Exterior Signage Novelty Print Real Estate Promotions Biz Cards Press Kits Headstones Mobile Payment Mobile Couponing How-to Info DirectionalThursday, October 20, 2011
  24. 24. Case in Point: RightNow at SXSW Case in Point: Ralph LaurenThursday, October 20, 2011
  25. 25. Case in Point: Crossville, Inc. Case in Point: A&M LabelThursday, October 20, 2011
  26. 26. THE TAKE-AWAYS FOR REAL ESTATE Every smart phone is an open house waiting to happen... Reach your consumers with specific, helpful information. Connect to mobile-friendly digital content { Specific by Use multiple codes for specificity LISTING Give in-the-moment value to consumers & ROOM Target information as directly as possible Find reasonable ways to track & respond PHOTO VIDEO CONTACT PROPERTY GALLERIES TOURS INFO DETAILSThursday, October 20, 2011
  27. 27. ? ...Questions?Thursday, October 20, 2011
  28. 28. If you’d like... A copy of this presentation Sources and resources More details and ideas Specific answers for your needs Contact me!Thursday, October 20, 2011
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