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Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
Think Beyond Plastic Application - Life Out Of Plastic
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Think Beyond Plastic Application - Life Out Of Plastic


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  • Team Name: What is your organization’s name, contact info, name and title of primary contact? Include a one-sentence description of what your company does.
  • What specific problem are you tackling? We know you’re helping solve plastic pollution, but which part of it, specifically? Persuasively describe what you’re targeting.
  • How does your product solve the problem you described? Explain your value proposition and how your impact will be measurable. For this slide, focus on being persuasive, rather than technical.
  • How does your company make money? Who are your customers and how do they find your product?
  • Tell us about your technology. How does it work, and what resources does it require? Diagrams may be more helpful than text here.
  • What is your marketing and sales strategy? Describe how you will reach your target audience and customers. What channels will you use, and what are the approximate costs?
  • Who are your competitors? Better to be thorough than narrow: We want to see that you’ve done your homework. Focus on why you’re good instead of why your competitors are bad.
  • Who’s on your team? What experience do they bring? Describe your management and, if applicable, board of directors, advisors and investors.
  • Financials: What is your projected revenue three and five years out? How many customers do you expect to have then, and at what conversion rate? What startup capital do you need? Have you raised any money through friends, family or angels? How long will that money will last, and when will you need to raise your next round? Financial forecasts are, by nature, guesses, but we need to see your thinking behind them.
  • Sustainability: Explain how your company is ecologically sound. What action are you taking to build sustainability into both the production of your product and operations of your company?
  • What is your current status? Any accomplishments to date you’d like to mention? What’s on your timeline for the near future? If you win the $50,000 First Prize, how will you use the investment?
  • Transcript

    • 1. Primary Contact Info: Name: Irene Hofmeijer – Founder & CEO Cel.: (+51) 987 708 710 E-mail: ihofmeijer@lifeoutofplastic.comAddress: Malecón Armendariz 271 dpto 11B, Miraflores, Lima 18, Peru Life Out Of Plastic (L.O.O.P.) is a Peruvian social enterprise that raises awareness of plastic pollution using market tools to fund educational campaigns.
    • 2. THE PROBLEMS:• Peru suffers from a lack of waste management services: – There are only 8 landfills for a country that would need at least 40. Lima is the only coastal city with a landfill. Most coastal cities have a garbage dump just a few kilometer from the sea. – Only 2.4% of plastics are recycled – Plastics and trash are common site alongside roads and low-income neighborhood.• In addition there is a general lack of environmental awareness: – It is common to see people throwing plastic bottles out of car windows – Leftover trash at beaches is especially noticeable in the summer – There is an excessive use of plastic bags. A 2012 study by the ministry of the environment estimates that over 3000million plastic bags are consumed annually in Lima alone.• The Peruvian market is limited in: – Green and ethical products supporting local environmental initiatives. – Sustainable lifestyle alternatives.
    • 3. THE L.O.O.P. SOLUTION: • Products address plastic pollution by up-cycling plastic waste. Services and educational campaigns raise awareness about the issue. • L.O.O.P.’s commercial activities include the sale of locally-manufactured products made from 100% rPET fibre (textile derived from PET bottle recycling) and the provision of “take-action” services: corporate workshops teamed with beach clean-ups that aim to show employees the impacts of and solutions to plastic pollution. • Profits fund L.O.O.P.’s educational campaigns which include an annual public recycled art exhibition, beach clean-ups, and “eco-Actions” – workshops held at low-income coastal schools and communities across Peru. • Impact is measured using three indicators: number of bottles up-cycled through products, weight of waste removed from the environment, hours of workshops held. • In 20 months L.O.O.P.s impact so far is 14.1 tons of waste removed, 44.6 hours of workshops held, and 252000 up-cycled bottles.BEFORE AFTER
    • 4. MAKING L.O.O.P. LOOP• L.O.O.P. is a for-profit social enterprise. It seeks to be self-sustainable and therefore aims to raise capital through earned income.• Currently “take-action” services for corporations is the companies largest source of revenue.• Service clients are large companies and reach us through our website, usually after having come across a L.O.O.P. awareness campaign in the press media.• L.O.O.P. products are currently sold at 2 yoga studios, 3 stores in Lima, and one Peruvian online platform. They are also sold at fairs and L.O.O.P. events.• Products are also sold as merchandising to companies.
    • 5. TECHNOLOGY• L.O.O.P.’s own activities are low-tech as they are primarily logistics and communication and therefore depend on human resources.• Textile production and product confection is done by tertiaries.• L.O.O.P. works closely with its textile provider. Together the two companies are looking into innovative new rPET fabrics that can be developed. Below is a diagram of the bottle to fibre process.
    • 6. MARKETING AND SALES• The L.O.O.P. mission targets the public at large. This is achieved via: – A. Social media: Daily updates on current plastic pollution news and trends are poste. Every week a L.O.O.P. educational graphic is posted. Average reach of a 1000 views. – B. Awareness campaigns: over 5800 participants have been directly involved in L.O.O.P. activities, indirectly reaching 23300 people. In addition media coverage of campaigns in Sunday papers reaches over 1500 thousand readers.• Marketing costs are approximately $10 000 annually. 50% of this budget goes into the organization of the annual artshow. The other 50% covers the eco-actions.
    • 7. COMPETITORS• L.O.O.P.’s three-pronged approach combining products and services with public advocacy to bring about social change is unique in the marine conservation field in Peru.• Local organizations are focused on research/community awareness mainly related to fisheries and species diversity. L.O.O.P. is the only one specialized in plastic pollution.• Similar companies at a global scale such as Chicobag or Envirosax are not present in the Peruvian market.• In addition L.O.O.P. only works with local and recycled materials to support green jobs in Peru.• Making awareness the mission allows L.O.O.P. to diversify and take advantage of opportunities, enhancing economic resilience.• For example services were developed after noticing that team- building CSR event planning services were lacking in Peru. The resulting “take-action” campaigns have so far involved eight corporate clients and over 500 participants.
    • 8. THE TEAM• Irene Hofmeijer – Founder and CEO: – Responsible for general administration, finance, production, marketing and social media. – Experience: 3 years of research in the environmental sector in Peru. – She belongs to the Global Shapers community of the World Economic Forum.• Nadia Balducci – Co-owner and COO: – Responsible for coordinating with clients and organizing campaigns, designing educational material and overall R&D on marine debris in Peru. – Experience: four years of marine conservation work along the Peruvian coast. Life long hobby of cleaning beaches.• José Carlos Alverez – Graphic Designer: – Responsible for producing weekly L.O.O.P. graphics and product designs.• Volunteers: – L.O.O.P. counts on a group of 50 volunteers, key to realizing its campaigns.• Advisors: – Carlos Kouri: avid marine conservationist and CEO of a PP recycling plant that produces storage boxes for the mining industry. – Manuel Bartra: CHRO at a local company, provides legal aid.
    • 9. FINANCIALS• Projected revenue (net income): – Year 3: $13 000 – Year 5: $25 000• Customers: – Year 3: 25 000 bags sold, 8 corporate clients – Year 5: 50 000 bags sold, 12 coporate clients• Capital raised so far through: – Personal investment – Crowdfunding – Earned revenue
    • 10. SUSTAINABILITY: A L.O.O.P. Core Principle• L.O.O.P. Products: – Current products are all made of 100% rPET fibre made from recycled plastic PET bottles. – Future products MUST always be made from the highest percentage of recycled plastic possible. – The textile dying process is toxic-free. Feasibility of natural dies for future use is being tested.• L.O.O.P. Campaigns: – Continuously promote sustainable lifestyles choices. – Images with an educational message are posted weekly on social media.• Sustainable operations: – We are constantly looking for ways to reduce our environmental footprint in our daily activities. – Examples: eliminated printed flyers and developed plastic-free pins.
    • 11. CURRENT STATUS• In 21 months L.O.O.P. has: – Raised $30 100 – Reached 5800 participants directly – Had awareness campaigns freely covered by major national newspapers, magazines and television. – Been invited to sit on policy committees at the Ministry of the Environment and the Ministry of International Relations• In 2013 L.O.O.P. aims to: – Strengthen product distribution and development. For mid-2013 it aims to launch a clothing line made from rPET fabric. – Gather local data on marine debris in Peru by teaming up with marine conservation NGOs to carry-out research.• The $50,000 would be used for: – Product development – Hiring a communications officer – Improving the website – Develop a marine debris research project in Peru