What is a blog? A blog is a special kind of website that organizes articles or “posts” by date or subject, and allows readers to comment Blogs are usually less formal and more dynamic that a normal website Good blogs invite comments and discussion and repeat visits Search engines like blogs!
Let’s hear it for the blog http://www.openforum.com/marketing/video_hearitfortheblog.html www.concern.net
Page Road Blog
Starting a blog Read some blogs yourself, then try a free blog tool for yourself
The best blogs are honest, interesting, useful and consistent – not an easy task Ask yourself: Do I have the resources to make a good blog? Is a bad blog worth it?
What is Twitter www.twitter.com “Twitter is a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Yeah – I didn’t get it either – at first
Twitter is a lot of conversations
Why is Twitter popular? It’s like instant messaging or text messaging but to a huge group Oddly enough, communication happens and communities form in tiny bursts It’s quite addictive…
Starting with Twitter Sign up, it’s free At first, you’ll see almost nothing Start “following” people Participate – say something, ask a question, respond to others’ questions
AUDIO / PODCASTS
What is Facebook? Facebook is a “social utility” People “live” online there It’s not just for kids (half of you are there!) The average Facebook user views 45 pages during a session There are different kinds of FB pages: personal, groups, companies or organisations like yours
Starting with Facebook Sign up for a personal account Find your friends, look at what they are doing Join some groups Search with keywords relating to your organisation’s mission Start contributing and creating
Everything is on Facebook
RSS – Really Simple SyndicationThis is what powers social media technology
To keep in the game, organisations MUST: Let go Facilitate conversations, don’t control them Involve supporters, don’t ‘own’ your cause Allow employees to get involved: Employee on social network does not equal messer! Try things and be patient Aggregate content for your supporters
What’s so different about web 2.0? It is fundamentally different from previous forms of media Social media platforms provide a framework for people to connect directly to each other – the architecture has permanently changed, though technologies will continue to evolve People are using social media to glean information from each other without relying on organisations This shift is permanent! Get involved or lose out!
This doesn’t mean we replace offline activity
The best organisations blend online and offline activity Example: If you’re running an awareness event for your organisation Create a network or start a group around the event Write blog posts in the run up to the event Invite people to post their own photos onto your site, ask them to post their feedback etc Those who took part will feel like part of a team Those who couldn’t be there will feel like they haven’t missed out
Setting expectations Social media isn’t a miracle cure It may take a long time for your social media investment to pay off It might even never pay off
Social Media is one tool Don’t overinvest in social media Know your audiences (current and future) and court them appropriately If you neglect conventional media, you might leave out your core supporters Don’t underinvest in social media either
Social Media in perspective Global internet and social media users
Net users = 1,463,632,361
Blogs = 150,000,000
Facebookers = 100,000,000
LinkedIn = 35,000,000
Tweeple = 45,000,000
One more warning In social media, you might be the topic of discussion but you’re not always the centre or the master of it You will have to give up some control to gain more followers and influence. This is OK.
Relaxing your grip It’s the nature of social media that not all information is exactly right but the bulk of it is generally right (see wikipedia) Not all comments will be favourable How you react to unfavourable comments says a lot about you Pick your battles and don’t be afraid to apologise when you’re wrong
Keys to success Social Media is just one piece of the puzzle, don’t neglect the rest One size doesn’t fit all, do what’s right for your organisation and your people Keep experimenting and always test You will give up some control – learn to live with it and learn to love it
Savvy Chavvy A social network for young Gypsies and Travellers in the UK 3500 members Won the first Catalyst Communities award in July 2008 ‘Chavvy’ is a Romany word for ‘child’
Savvy Chavvy Young Travellers use the network as a safe place to learn, have discussions, find family members, make friends and arrange events
Rosina Hughes is 17 from Wareham, Dorset. She says: "It's great to have a site where you feel comfortable and safe discussing these things” "They have Gypsy hate groups, so it's important that we have our own space." “You're all dirty” and “you're all scum”, are some of the racist responses she says she has received on other social networking sites.
You can set up your own network for your community or organisation by using free networks like: www.ning.com www.webjam.com We set Savvy Chavvy up using Ning
TOP TEN TIPSto set up a network on Ning Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address?
Set Up Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes
Privacy Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only?
Tagline Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. www.savvychavvy.com: ‘A social network for young Gypsies and Travellers in the UK’
Features Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page. You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network
Design Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours
Content Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website
People Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages. If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space. You can support this by writing your own relevant joining up questions
Engage Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!)
Extras Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage
A social network for Irish charities that want to learn about social media http://socialanimalsireland.ning.com