http://www.slideshare.net/mzkagan/what-the-fk-social-media<br />
BLOGS<br />
What is a blog?<br />A blog is a special kind of website that organizes articles or “posts” by date or subject, and allows...
Let’s hear it for the blog<br />http://www.openforum.com/marketing/video_hearitfortheblog.html<br />www.concern.net<br />
Page Road Blog<br />
Starting a blog<br />Read some blogs yourself, then try a free blog tool for yourself<br /><ul><li>www.blogger.com
www.wordpress.com
www.typepad.com</li></ul>The best blogs are honest, interesting, useful and consistent – not an easy task<br />Ask yoursel...
MICRO BLOGGING<br />
What is Twitter<br />www.twitter.com<br />“Twitter is a service for friends, family and co-workers to communicate and stay...
Twitter is a lot of conversations<br />
Why is Twitter popular?<br />It’s like instant messaging or text messaging but to a huge group<br />Oddly enough, communic...
Starting with Twitter<br />Sign up, it’s free<br />At first, you’ll see almost nothing<br />Start “following” people<br />...
PHOTOS<br />
AUDIO / PODCASTS<br />
VIDEO<br />
http://www.youtube.com/watch?v=uiRjAXEvnsI<br />
SOCIAL NETWORKS<br />
What is Facebook?<br />Facebook is a “social utility”<br />People “live” online there<br />It’s not just for kids (half of...
Starting with Facebook<br />Sign up for a personal account<br />Find your friends, look at what they are doing <br />Join ...
Everything is on Facebook<br />
RSS – Really Simple SyndicationThis is what powers social media technology<br />
To keep in the game, organisations MUST:<br />Let go<br />Facilitate conversations, don’t control them<br />Involve suppor...
What’s so different about web 2.0?<br />It is fundamentally different from previous forms of media<br />Social media platf...
This doesn’t mean we replace offline activity<br />
The best organisations blend online and offline activity<br />Example: If you’re running an awareness event for your organ...
Setting expectations<br />Social media isn’t a miracle cure<br />It may take a long time for your social media investment ...
Social Media is one tool<br />Don’t overinvest in social media<br />Know your audiences (current and future) and court the...
Social Media in perspective<br />Global internet and social media users<br /><ul><li>Net users = 1,463,632,361
Blogs = 150,000,000
Facebookers = 100,000,000
LinkedIn = 35,000,000
Tweeple = 45,000,000</li></li></ul><li>One more warning<br />In social media, you might be the topic of discussion but you...
Relaxing your grip<br />It’s the nature of social media that not all information is exactly right but the bulk of it is ge...
Keys to success<br />Social Media is just one piece of the puzzle, don’t neglect the rest<br />One size doesn’t fit all, d...
Savvy Chavvy<br />
Savvy Chavvy<br />A social network for young Gypsies and Travellers in the UK<br />3500 members<br />Won the first Catalys...
Savvy Chavvy<br />Young Travellers use the network as a safe place to learn, have discussions, find family members, make f...
Rosina Hughes is 17 from Wareham, Dorset. She says:<br />&quot;It&apos;s great to have a site where you feel comfortable a...
You can set up your own network for your community or organisation by using free networks like:<br />www.ning.com<br />www...
TOP TEN TIPSto set up a network on Ning<br />Firstly, you need to consider the purpose of your network – who will be your ...
Set Up<br />Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all...
Privacy<br />Choose how public or private it is going to be – can everyone on the web see and contribute to your network o...
Tagline<br />Give your network a tagline and short description - what’s it all about? The tagline should consist of one pi...
Features<br />Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ...
Design<br />Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own ...
Content<br />Your network is now ready for content – help to define the network’s identity by starting discussions, postin...
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  1. 1. http://www.slideshare.net/mzkagan/what-the-fk-social-media<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. BLOGS<br />
  6. 6. What is a blog?<br />A blog is a special kind of website that organizes articles or “posts” by date or subject, and allows readers to comment<br />Blogs are usually less formal and more dynamic that a normal website<br />Good blogs invite comments and discussion and repeat visits<br />Search engines like blogs!<br />
  7. 7.
  8. 8. Let’s hear it for the blog<br />http://www.openforum.com/marketing/video_hearitfortheblog.html<br />www.concern.net<br />
  9. 9. Page Road Blog<br />
  10. 10. Starting a blog<br />Read some blogs yourself, then try a free blog tool for yourself<br /><ul><li>www.blogger.com
  11. 11. www.wordpress.com
  12. 12. www.typepad.com</li></ul>The best blogs are honest, interesting, useful and consistent – not an easy task<br />Ask yourself: Do I have the resources to make a good blog? Is a bad blog worth it?<br />
  13. 13. MICRO BLOGGING<br />
  14. 14. What is Twitter<br />www.twitter.com<br />“Twitter is a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”<br />Yeah – I didn’t get it either – at first<br />
  15. 15. Twitter is a lot of conversations<br />
  16. 16. Why is Twitter popular?<br />It’s like instant messaging or text messaging but to a huge group<br />Oddly enough, communication happens and communities form in tiny bursts<br />It’s quite addictive…<br />
  17. 17. Starting with Twitter<br />Sign up, it’s free<br />At first, you’ll see almost nothing<br />Start “following” people<br />Participate – say something, ask a question, respond to others’ questions<br />
  18. 18.
  19. 19. PHOTOS<br />
  20. 20.
  21. 21. AUDIO / PODCASTS<br />
  22. 22.
  23. 23.
  24. 24. VIDEO<br />
  25. 25. http://www.youtube.com/watch?v=uiRjAXEvnsI<br />
  26. 26. SOCIAL NETWORKS<br />
  27. 27.
  28. 28.
  29. 29. What is Facebook?<br />Facebook is a “social utility”<br />People “live” online there<br />It’s not just for kids (half of you are there!)<br />The average Facebook user views 45 pages during a session<br />There are different kinds of FB pages: personal, groups, companies or organisations like yours<br />
  30. 30. Starting with Facebook<br />Sign up for a personal account<br />Find your friends, look at what they are doing <br />Join some groups<br />Search with keywords relating to your organisation’s mission<br />Start contributing and creating<br />
  31. 31. Everything is on Facebook<br />
  32. 32.
  33. 33. RSS – Really Simple SyndicationThis is what powers social media technology<br />
  34. 34. To keep in the game, organisations MUST:<br />Let go<br />Facilitate conversations, don’t control them<br />Involve supporters, don’t ‘own’ your cause<br />Allow employees to get involved: Employee on social network does not equal messer!<br />Try things and be patient<br />Aggregate content for your supporters<br />
  35. 35. What’s so different about web 2.0?<br />It is fundamentally different from previous forms of media<br />Social media platforms provide a framework for people to connect directly to each other – the architecture has permanently changed, though technologies will continue to evolve<br />People are using social media to glean information from each other without relying on organisations<br />This shift is permanent! Get involved or lose out!<br />
  36. 36. This doesn’t mean we replace offline activity<br />
  37. 37. The best organisations blend online and offline activity<br />Example: If you’re running an awareness event for your organisation<br />Create a network or start a group around the event<br />Write blog posts in the run up to the event<br />Invite people to post their own photos onto your site, ask them to post their feedback etc<br />Those who took part will feel like part of a team<br />Those who couldn’t be there will feel like they haven’t missed out<br />
  38. 38. Setting expectations<br />Social media isn’t a miracle cure<br />It may take a long time for your social media investment to pay off<br />It might even never pay off<br />
  39. 39. Social Media is one tool<br />Don’t overinvest in social media<br />Know your audiences (current and future) and court them appropriately<br />If you neglect conventional media, you might leave out your core supporters<br />Don’t underinvest in social media either<br />
  40. 40. Social Media in perspective<br />Global internet and social media users<br /><ul><li>Net users = 1,463,632,361
  41. 41. Blogs = 150,000,000
  42. 42. Facebookers = 100,000,000
  43. 43. LinkedIn = 35,000,000
  44. 44. Tweeple = 45,000,000</li></li></ul><li>One more warning<br />In social media, you might be the topic of discussion but you’re not always the centre or the master of it<br />You will have to give up some control to gain more followers and influence. This is OK.<br />
  45. 45. Relaxing your grip<br />It’s the nature of social media that not all information is exactly right but the bulk of it is generally right (see wikipedia)<br />Not all comments will be favourable<br />How you react to unfavourable comments says a lot about you<br />Pick your battles and don’t be afraid to apologise when you’re wrong<br />
  46. 46. Keys to success<br />Social Media is just one piece of the puzzle, don’t neglect the rest<br />One size doesn’t fit all, do what’s right for your organisation and your people<br />Keep experimenting and always test<br />You will give up some control – learn to live with it and learn to love it<br />
  47. 47. Savvy Chavvy<br />
  48. 48. Savvy Chavvy<br />A social network for young Gypsies and Travellers in the UK<br />3500 members<br />Won the first Catalyst Communities award in July 2008<br />‘Chavvy’ is a Romany word for ‘child’<br />
  49. 49. Savvy Chavvy<br />Young Travellers use the network as a safe place to learn, have discussions, find family members, make friends and arrange events<br />
  50. 50. Rosina Hughes is 17 from Wareham, Dorset. She says:<br />&quot;It&apos;s great to have a site where you feel comfortable and safe discussing these things”<br />&quot;They have Gypsy hate groups, so it&apos;s important that we have our own space.&quot;<br />“You&apos;re all dirty” and “you&apos;re all scum”, are some of the racist responses she says she has received on other social networking sites.<br />
  51. 51. You can set up your own network for your community or organisation by using free networks like:<br />www.ning.com<br />www.webjam.com<br />We set Savvy Chavvy up using Ning<br />
  52. 52. TOP TEN TIPSto set up a network on Ning<br />Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address? <br />
  53. 53. Set Up<br />Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes <br />
  54. 54. Privacy<br />Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only? <br />
  55. 55. Tagline<br />Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. www.savvychavvy.com: ‘A social network for young Gypsies and Travellers in the UK’ <br />
  56. 56. Features<br />Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page. <br />You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network <br />
  57. 57. Design<br />Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours <br />
  58. 58. Content<br />Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website <br />
  59. 59. People<br />Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages. <br />If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space. <br />You can support this by writing your own relevant joining up questions <br />
  60. 60. Engage<br />Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!) <br />
  61. 61. Extras<br />Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage <br />
  62. 62. A social network for Irish charities that want to learn about social media<br />http://socialanimalsireland.ning.com<br />
  63. 63. Contact nathalie@onroadmedia.org.ukTwitter @natmcwww.onroadmedia.org.uk<br />

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