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Kerry presentation
 

Kerry presentation

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Kerry presentation

Kerry presentation

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    Kerry presentation Kerry presentation Presentation Transcript

    • http://www.slideshare.net/mzkagan/what-the-fk-social-media
    • BLOGS
    • What is a blog?
      A blog is a special kind of website that organizes articles or “posts” by date or subject, and allows readers to comment
      Blogs are usually less formal and more dynamic that a normal website
      Good blogs invite comments and discussion and repeat visits
      Search engines like blogs!
    • Let’s hear it for the blog
      http://www.openforum.com/marketing/video_hearitfortheblog.html
      www.concern.net
    • Page Road Blog
    • Starting a blog
      Read some blogs yourself, then try a free blog tool for yourself
      • www.blogger.com
      • www.wordpress.com
      • www.typepad.com
      The best blogs are honest, interesting, useful and consistent – not an easy task
      Ask yourself: Do I have the resources to make a good blog? Is a bad blog worth it?
    • MICRO BLOGGING
    • What is Twitter
      www.twitter.com
      “Twitter is a service for friends, family and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
      Yeah – I didn’t get it either – at first
    • Twitter is a lot of conversations
    • Why is Twitter popular?
      It’s like instant messaging or text messaging but to a huge group
      Oddly enough, communication happens and communities form in tiny bursts
      It’s quite addictive…
    • Starting with Twitter
      Sign up, it’s free
      At first, you’ll see almost nothing
      Start “following” people
      Participate – say something, ask a question, respond to others’ questions
    • PHOTOS
    • AUDIO / PODCASTS
    • VIDEO
    • http://www.youtube.com/watch?v=uiRjAXEvnsI
    • SOCIAL NETWORKS
    • What is Facebook?
      Facebook is a “social utility”
      People “live” online there
      It’s not just for kids (half of you are there!)
      The average Facebook user views 45 pages during a session
      There are different kinds of FB pages: personal, groups, companies or organisations like yours
    • Starting with Facebook
      Sign up for a personal account
      Find your friends, look at what they are doing
      Join some groups
      Search with keywords relating to your organisation’s mission
      Start contributing and creating
    • Everything is on Facebook
    • RSS – Really Simple SyndicationThis is what powers social media technology
    • To keep in the game, organisations MUST:
      Let go
      Facilitate conversations, don’t control them
      Involve supporters, don’t ‘own’ your cause
      Allow employees to get involved: Employee on social network does not equal messer!
      Try things and be patient
      Aggregate content for your supporters
    • What’s so different about web 2.0?
      It is fundamentally different from previous forms of media
      Social media platforms provide a framework for people to connect directly to each other – the architecture has permanently changed, though technologies will continue to evolve
      People are using social media to glean information from each other without relying on organisations
      This shift is permanent! Get involved or lose out!
    • This doesn’t mean we replace offline activity
    • The best organisations blend online and offline activity
      Example: If you’re running an awareness event for your organisation
      Create a network or start a group around the event
      Write blog posts in the run up to the event
      Invite people to post their own photos onto your site, ask them to post their feedback etc
      Those who took part will feel like part of a team
      Those who couldn’t be there will feel like they haven’t missed out
    • Setting expectations
      Social media isn’t a miracle cure
      It may take a long time for your social media investment to pay off
      It might even never pay off
    • Social Media is one tool
      Don’t overinvest in social media
      Know your audiences (current and future) and court them appropriately
      If you neglect conventional media, you might leave out your core supporters
      Don’t underinvest in social media either
    • Social Media in perspective
      Global internet and social media users
      • Net users = 1,463,632,361
      • Blogs = 150,000,000
      • Facebookers = 100,000,000
      • LinkedIn = 35,000,000
      • Tweeple = 45,000,000
    • One more warning
      In social media, you might be the topic of discussion but you’re not always the centre or the master of it
      You will have to give up some control to gain more followers and influence. This is OK.
    • Relaxing your grip
      It’s the nature of social media that not all information is exactly right but the bulk of it is generally right (see wikipedia)
      Not all comments will be favourable
      How you react to unfavourable comments says a lot about you
      Pick your battles and don’t be afraid to apologise when you’re wrong
    • Keys to success
      Social Media is just one piece of the puzzle, don’t neglect the rest
      One size doesn’t fit all, do what’s right for your organisation and your people
      Keep experimenting and always test
      You will give up some control – learn to live with it and learn to love it
    • Savvy Chavvy
    • Savvy Chavvy
      A social network for young Gypsies and Travellers in the UK
      3500 members
      Won the first Catalyst Communities award in July 2008
      ‘Chavvy’ is a Romany word for ‘child’
    • Savvy Chavvy
      Young Travellers use the network as a safe place to learn, have discussions, find family members, make friends and arrange events
    • Rosina Hughes is 17 from Wareham, Dorset. She says:
      "It's great to have a site where you feel comfortable and safe discussing these things”
      "They have Gypsy hate groups, so it's important that we have our own space."
      “You're all dirty” and “you're all scum”, are some of the racist responses she says she has received on other social networking sites.
    • You can set up your own network for your community or organisation by using free networks like:
      www.ning.com
      www.webjam.com
      We set Savvy Chavvy up using Ning
    • TOP TEN TIPSto set up a network on Ning
      Firstly, you need to consider the purpose of your network – who will be your members and why will they use this website above others? What need does your network address?
    • Set Up
      Go to www.ning.com and set up your network, choosing a catchy name and Ning web address. It’s very simple; all you need is an email address and it takes a couple of minutes
    • Privacy
      Choose how public or private it is going to be – can everyone on the web see and contribute to your network or will it be closed and private for your members only?
    • Tagline
      Give your network a tagline and short description - what’s it all about? The tagline should consist of one pithy sentence, E.g. www.savvychavvy.com: ‘A social network for young Gypsies and Travellers in the UK’
    • Features
      Next, add features to your network. You can drag and drop functions like ‘forum’, ‘chat’, ‘blog’, ‘video’ & ‘photos’ into the front page.
      You might, for example, place the ‘forum’ function prominently in the middle of the page if having discussions is the main purpose of your network
    • Design
      Choose a design – Ning will give you lots of templates to choose from and you can customize one with your own choice of images, fonts and colours
    • Content
      Your network is now ready for content – help to define the network’s identity by starting discussions, posting photos, adding videos etc that are relevant to the purpose of the website
    • People
      Invite people to the network – start by inviting relevant people and welcoming them by writing a note on their pages.
      If you’re trying to attract a certain community don’t send out blanket invites to attract a volume of members – the quality and relevance of your members is what will help it grow and develop into a sustainable space.
      You can support this by writing your own relevant joining up questions
    • Engage
      Keep the community active and interested – once you have a working network, keep your members engaged by making small changes to the site, adding new content and sending them relevant information (without spamming them with constant messages!)
    • Extras
      Ning is free but you can purchase optional services like the removal of ads, the ability to use your own domain name and extra storage
    • A social network for Irish charities that want to learn about social media
      http://socialanimalsireland.ning.com
    • Contact nathalie@onroadmedia.org.ukTwitter @natmcwww.onroadmedia.org.uk