WeatherSure from The Moore-McLean Insurance Group

Weather Happens.
Now you can do something about it.

Billions of dollars are lost and millions of companies are adversely affected by weather. Regardless of your business locale – indoors, outdoors, urban, rural – weather can and will impact customer behaviourand therefore your bottom line.
FACT

Don’t let adverse weather rain on your profits; get paid for bad weather instead! Our weather coverage is a revolutionary product that can assist weather sensitive business by protecting against cold, snow, heat, drought or rain and guarantee revenues, regardless of the weather.
SOLUTION

Our Weather Solutions offer simple, breakthrough weather-linked revenue protection and sales promotions that can differentiate you from your competition. Coverage can be customized for any time period – from an hour to a season – and for any amount – from $1 to millions of dollars.
WHY

WeatherSure provides an automatic cash payment in the event that a specified weather condition is met.
Government weather stations are used for measurement.
Coverage is fully customizable and clients define the weather conditions for which coverage is purchased.
So what is WeatherSure?

Two types of coverage:
Single Event/Period of Time Coverage:
Coverage for events at specified times that may be impacted by poor weather conditions with lower than expected attendance numbers (tournaments, outdoor functions, country fairs, high-profile charity events).
Promotional Coverage:
Money-back guarantees for weather-sensitive or seasonal products and services in the event that weather impacts consumer satisfaction (snow tires, vacations, skis, camping gear, patio furniture).

Single Event/Period of time coverage.
Stabilize Income:
Harness the power of bad weather to recoup anticipated losses and keep your bottom line intact.
Example: If, typically, 3mm of rain results in a 20% loss of revenue for your business, you can take advantage of weather forecasts and design coverage that will help offset losses and stabilize revenue.
Control Costs:
In addition to reducing revenue, weather can drive up operating costs by increasing the need for energy, maintenance and necessary utilities.
Example: Prolonged heat and drought could result in a greater need for water and climate control equipment.
Protect Events:
Few things have a greater impact on outdoor event attendance than weather. WeatherSure covers cancellation as well as reduced admission, parking, merchandise and concession sales as a result of weather.
Example: A rained-out country fair could mean huge losses for vendors, ride operators, sponsors and promoters.

Promotional Coverage.
Grow Sales:
A powerful marketing tool leverages weather to create headline-grabbing promotions and weather guarantees. Take advantage of any weather condition to create viral marketing campaigns, promote your products and offer benefits if certain weather prevails.
Example: Free engagement rings to January buyers if it rains on Valentine’s Day.
Guarantee Good Weather:
Provide refunds when bad weather reduces use and enjoyment of products and services. By offering compensation for bad experiences due to poor weather, you can significantly enhance consumer confidence and loyalty to improve advance sales.
Example: Entice reluctant buyers to purchase alpine skis because of less than ideal snow forecasts.
Protect Marketing Results:
Weather can disrupt demand, especially during major sales. By purchasing WeatherSure coverage over the dates of your sale or promotion, you can protect your advertising investment from bad weather that reduces turnout.
Example: A well-advertised Midnight Madness promotion could flop if weather reduces turnout.

Process
Single event/period
of time coverage
Promotional
coverage
Weather-proof your revenue and profits
Choose weather – rain, drought, snow, heat, etc…
Choose dates – from an hour to a day, month or more
Choose location – any location with a weather station (5000+ locations)
Choose payout – any amount from $1 to $100M
Grow with Weather Refunds & Promotions
Start promotion – choose any weather, time or amount
Purchase weather coverage – coverage mirrors sales demand with a fixed price for promotion item (typically 1-10% of sale price)
Watch sales grow – 40% sales increase is typical
Refund your customers – automatic settlement based simply on weather. No rebate or other process burden for customers. Great PR opportunity at payout.

Moore-McLean Corporate Insurance
48 Yonge Street, Suite 900
Toronto, ON M5E 1G6
888-404-0000
insurance@mooremclean.com
Dale & Morrow Insurance Limited
6 George Street South
Brampton, ON L6Y 1P3
877-229-7272
insurance@daleandmorrow.com
Caponi-McLean Group Benefits
5407 Eglinton Avenue West, Suite 101
Toronto, ON M9C 5K6
416-364-4494
admin@cmgb.ca
One of the largest truly independent brokers in Canada providing the finest portfolio of insurance solutions available.

http://companyweb	20
http://www.slideshare.net	9
http://fpm3.webhop.net	6
http://mooremcleaninsurancegroup.com	4
http://blendedschools.blackboard.com	1

WeatherSure from The Moore-McLean Insurance Group

by The Moore-McLean Insurance Group on May 18, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 40

Statistics

WeatherSure from The Moore-McLean Insurance Group — Presentation Transcript