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Predavanje OpenIT 2011 - Beograd
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Predavanje OpenIT 2011 - Beograd

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Prezentacija tj predavanje na OpenIT-a u organizaciji AIESEC kancelarije Beograd na temu Internet marketinga

Prezentacija tj predavanje na OpenIT-a u organizaciji AIESEC kancelarije Beograd na temu Internet marketinga

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Predavanje OpenIT 2011 - Beograd Predavanje OpenIT 2011 - Beograd Presentation Transcript

  • OPEN IT O Budućnosti i kako je preživeti i napraviti razlikuputem Internet marketinga (i naravno šta je sve I.marketing)
  • •Predavanjesa prethodnog OpenIT-a u Nišu Google: “OpenIT Niš”•Motivacijaza bavljenje Internet marketingom i preduzetništvom•Šta je to Internet marketing?
  • marketing je prvenstveno Internet a zatim•Internet Marketing•Internet je sve ono što radio, televizija i štampa nisu•Medij za prenos - prihvatanje - deljenje i promociju•Nikada nije postojao sličan medij i ne treba ga porediti sa bilo čim•Mi danas postavljamo nova pravila
  • Sve je marketing Sve je linkSve je metaveza
  • Baekdal
  • Display Advertising Technology Landscape Agencies Media Buying Ad Ad Networks Sharing Data DSPs Platforms Exchanges / Social Tools Horizontal Trading DeskA PD U A YieldV Video / Rich Media Optimization B UE L DR Vertical I IT E SI N Targeted Publisher H CS Creative Data Data Exchanges / Tools E E Optimization OptimizationE Aggregators RR Performance SS Ad Servers Ad Servers Analytics Verification / Mobile Data Suppliers Attribution Ad Ops / Infrastructure Please direct any inquiries or comments on the landscape to Terence Kawaja at tkawaja@gcasavvian.com or (212) 999-7082 Terence Kawaja
  • Google is Well Positioned in Display Agencies Media Buying Ad Ad Networks Sharing Data / DSPs Platforms Exchanges Social Tools HorizontalA PD U A Video / Rich Media YieldV Optimization B UE L DR Vertical I IT E S NI Targeted Publisher H CS Creative Data Optimization Data Exchanges / Tools E E Optimization AggregatorsE R PerformanceR SS Ad Servers Ad Servers Analytics Verification / Data Suppliers Mobile Attribution Ad Ops / Infrastructure Terence Kawaja
  • BigSpacehip
  • BigSpacehip
  • ŠTA JE JOŠ MARKETING?
  • http://hugemedia.rs/blog kompanijski blog i marketing http://gaia.rs - lično kompanijski blog i marketing
  • http://blog.vox.io/http://www.nordeus.com/about/blog http://blog.limundo.com http://www.activecollab.com/blogs/
  • šta je svrha sadržaja koji se kreira blogovima?
  • SEOsearch engine optimization
  • cilj je biti u vrhu pretraživača (Google, Bing, Yahoo...) SEM Search Engine Marketing
  • CPA Cost Per Action
  • OglašavanjeFacebook igre i aplikacije Blogovi Web sajtovi Lending stranice Mobilni sajtovi QR kodovi Video klipovi ...
  • PROJECT GALLERY Facebook
  • “biti PAMETAN nije dovoljno ako želiš da vodiš firmu” Daniel Goleman - Emocionalna Inteligencija
  • Iza svega stoji tehnologija
  • web server jezik (perl, php, baza podataka(apache, nginx, iis, ...) java...) (mysql, sqllite, ...) distributivno metabaze i nosql load balance-eri programiranje platforme mobilne platforme integracija proizvod
  • Moj cilj ovog predavanja ili razgovora sa vama...
  • izdvojte se iz krda i budite zvezde...
  • za to vam treba - malo talenta- puno vremena - srčanost - puno učenja i - ideja
  • Iz prezentacije Morgan Stenlija - Doba uključivanja” (“The Age of Engagement”) April 2005
  • Mobile Commerce = We Have Lift Off! Mobile Sales or Payment Volume – eBay / PayPal / Amazon.com / Target / Square, 2009-2011E $5 Gross Mobile Sales or Payment $4 eBay PayPal Volume ($B) $3 Target $2 Amazon.com $1 Square $0 2009 2010 2011 Note: Amazon.com disclosed 2010 mobile gross sale, 2009 / 2011 data are KPCB estimates. Source: eBay, Amazon.com, Target, Square. Copyright 2011. All rights reserved. 31http://www.kpcb.com/internettrends2011
  • u svemu postoji konverzija...
  • od 60 ljudi u ovoj sali
  • 50% će biti smoreno i smatraće da je sve prikazano neostvarivo
  • 40% će pokušati i stati jer će videti daće: trajati, biti teško, uticaće na školu...
  • 8% će probati samo se oslanjajući na pamet
  • 2% će uspeti na neki način
  • svrha marketinga je uspeh a uspeh su onih 2%koji stignu do kraja i naprave akciju
  • http://hugemedia.rs/blog kompanijski blog i marketing http://gaia.rs - lično kompanijski blog i marketing
  • a sada pitanja