Mobilni Internet i oglašavanje
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Mobilni Internet i oglašavanje

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Sadašnjost i budućnost Interneta na mobilnim uređajima. Oglašavanje i nove forme marketinga.

Sadašnjost i budućnost Interneta na mobilnim uređajima. Oglašavanje i nove forme marketinga.

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Mobilni Internet i oglašavanje Mobilni Internet i oglašavanje Presentation Transcript

  • Mobilni Internet Ivan Rečević
  • Da li se nekada osećate ovako?
  • Računari postaju suvišni i ograničavaju u pogledu mesta korišćenja.
  • Koliko ljudi na ovoj slici koristi Internet?
  • Trenutak kada je korišćenje Interneta postalo prihvatljivo.
  • Koje su granice?
  • Prestajemo da pitamo. Sada guglujemo
  • Servisi Interneta u ovom trenutku. I većina je dostupna na mobilnom telefonu.
  • Ne mora sve da izgleda kao noćna mora inženjera.
  • Mobilni telefoni se koriste na svakom mestu...
  • ... u svakoj situaciji
  • Ne postoje prepreke...
  • ...ili tehničke barijere...
  • ...ili kategorija “komplikovano”
  • Telefon je veoma lična stvar. Svaki sadržaj mora biti suptilan.
  • Marketing se nekada svodio na...
  • ...a danas
  • Worldwide Handset Data - September 2009 Requests: 10,234,591,394 Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - Worldwide Apple 25.3% -1.4% Apple iPhone 16.9% 0.3% Smartphone Traffic Share 39.0% Nokia 22.2% -1.7% Apple iPod Touch 8.4% -1.7% !"#$%&'()* +*,-*.%. /0 12$3 44 Samsung 12.7% 0.3% HTC Dream 2.8% 0.7% !# Motorola 5.9% -0.1% Samsung R450 2.5% -0.3% '# %# SonyEricsson 5.5% -0.3% Palm Pre 2.0% 0.5% ())*+ !"# ,-./0 HTC 4.3% 1.2% Sony PSP 1.6% 0.3% &&# 123 456 LG 3.3% 0.0% Nokia N70 1.6% -0.1% 70*8 9:;+< RIM 3.1% 0.3% Motorola RAZR V3 1.5% -0.1% $%# Palm 2.4% 0.5% RIM BlackBerry 8300 1.4% 0.1% Kyocera 1.8% 0.0% Nokia 3110c 1.2% -0.2% Sony 1.7% 0.3% Nokia N95 1.1% 0.1% !"#$%&'()* +*,-*.%. /0 5!3 44 (1) Other 11.9% Kyocera S1300 1.1% 0.0% $# "# Nokia 6300 1.0% -0.1% ># /7;-?+ 9@ Samsung R430 0.9% 0.0% %# @A8B/0? 9@ !"# HTC Magic 0.9% 0.5% &=# (?C<-/C 456 9@ Nokia N80 0.8% 0.0% D+B9@ F/?C-DG 6-B/*+ 9@ C B* Nokia N73 0.8% 0.0% 9:;+< $E# Nokia 6120c 0.7% 0.0% Motorola Z6M 0.6% -0.1% RIM BlackBerry 8100 0.6% 0.0% Note: Above share % refers only to requests from Smartphones Total 100.0% Total 48.4% Handset Capabilities % Capable Supports Polyphonic Ringtones 65.4% Supports Streaming Video 63.7% Statistika distribucije reklama u svetu. Able to Download Video Clips Supports WAP Push Messages 75.0% 58.6% MMA Standard Screen Size Share % Notes Small 17.3% • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 17.7% • New models in Top 20: HTC Magic. Large 19.9% (1) Includes unclassified impressions and other manufacturers with < 2% share. X-Large 45.1%
  • United Kingdom Handset Data - September 2009 Requests: 343,586,095 Top Device Mfrs % of Requests Share Chg % Top Handset Models % of Requests Share Chg % Smartphone Traffic - UK Apple 57.4% 5.4% Apple iPhone 38.2% 7.2% Smartphone Traffic Share 53.1% SonyEricsson 9.1% 0.6% Apple iPod Touch 19.2% -1.8% !"#$%&'()* +*,-*.%. /0 12$3 45 Nokia 9.0% 0.4% HTC Dream 3.2% 0.5% "# %# HTC 6.1% 2.3% Nokia N95 2.0% 0.4% ""# Samsung 5.5% 0.6% HTC Magic 1.5% 1.0% &''() RIM 2.4% 0.4% HTC Hero 1.2% 0.8% "$# *+,-. /01 LG 2.3% 0.3% SonyEricsson K800i 1.1% 0.0% 234 567)8 Sony 1.2% 0.0% Nokia 5800 XpressMusic 1.0% 0.3% !"# Other (1) 7.1% Sony PSP 0.8% -0.1% RIM BlackBerry 9000 0.7% 0.1% SonyEricsson W910i 0.7% 0.0% !"#$%&'()* +*,-*.%. /0 6!3 45 Samsung J700 0.7% 0.0% "# 9"# %# Samsung G600 0.6% 0.0% ""# LG KP500 0.6% 0.1% -:7+;) 5< <=>?-.; 5< RIM BlackBerry 8900 0.6% 0.1% "$# &;@8+-@ 234 5< Nokia 6300 0.5% 0.1% A-;@+BC 4+?-() 5< SonyEricsson W580i 0.5% -0.1% !"# 567)8 SonyEricsson W810i 0.5% 0.0% Nokia E71 0.5% 0.1% RIM BlackBerry 8300 0.5% 0.1% Note: Above share % refers only to requests from Smartphones Total 100.0% Total 74.5% Handset Capabilities % Capable Supports Polyphonic Ringtones 77.4% Statistika distribucije reklama u Britaniji. Supports Streaming Video 89.1% Able to Download Video Clips 95.4% Supports WAP Push Messages 32.3% MMA Standard Screen Size Share % Notes Small 3.0% • Month-over-month share change calculated as percent of current month requests less percent of prior month requests. Medium 3.8% • New models in Top 20: HTC Hero, Nokia E71, and BlackBerry 8300. Large 19.4% • (1) Includes unclassified impressions and other manufacturers with < 1% share. X-Large 73.9%
  • Šta podstiče korišćenje mobilnog Interneta?
  • ‘Walled Gardens’ Collapsed Nearly Overnight UK Mobile Users Fleeing From Carrier Portal Sites Mobile Web Sites’ Share of UK Mobile Internet Users 2007 2008 Carriers Google 82% 57% Google 44% BBC 56% BBC 34% Nokia 56% Nokia 24% Facebook 40% Yahoo! 15% Webmails 31% eBay 11% YouTube 30% Microsoft 11% Microsoft 28% Webmails 10% Wikipedia 27% Amazon.com 7% Yahoo! 25% Wikipedia 7% Carriers 22% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Note: Share of users refers to the percent of users who have accessed these sites on a mobile phone during each year; i.e. 82% of UK mobile Internet users accessed Google in 2008, up from 44% in 2007. Source: Nokia Siemens Networks, Nokia UK Smartphone Study. 46
  • HUGE MEDIA Prisutni smo... Koristimo... The Keks (blog)
  • Ivan Rečević Partner E:ivan.recevic@hugemedia.rs W: www.hugemedia.rs M: +381 63 370 956 F: +381 63 299 996 T: +381 11 344 0620 Huge Media Baba Višnjina 46/4 (sedište Bul.Zorana Đinđića 166) 11000 Beograd Srbija
  • Korišćeni materijali u ovoj prezentaciji su prikazani prema Creative Commons licenci na poslednjem slajdu u skladu sa licencom i njihovim vlasnicima. Ova prezentacija nikada ne bi nastala bez velikog strpljenja. Hvala Dragana.
  • William shapeshift TechCrunch Forrester larksfem Carlo Nicora Stephan Geyer nataliej Mr.Beaver stefan >=> Mãhi Teshneh pipe  Pixel Addict xeni MarkKelley Michael Lebowitz shapeshift