Really? Another policy? Social media has fundamentally changed the communications landscape. These changes provide real opportunity – and real pitfalls. "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach 3
It Protects You dooce [doos] verb, dooced –verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers. Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.
It Protects the Organization’s Reputation 2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums. After significant reputational harm, Whole Foods moves to restrict all employee communications online. 5
It Can Protect Much More Than the Organization’s Reputation 6 65 years ago: the famous challenge of information security 2010: a new challenge of information security
The Benefits of a Social Media Policy Go Beyond the Defensive Guidance drives participation Participation drives connection Connection drives relationship Relationship drives partnership
Introducing the DRAFT IRD Social Media Policy 8
Guiding Principles 11 The Landscape Has Changed…But Good Behavior Has Not.
The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.
In short: the employee conduct guidelines still apply.