IRD Social Media Summit: Social Media Policies

Overview of Social Media Policies and Their Role
Mike Krempasky, EVP, Edelman Digital Public Affairs

Social media POLICY

Really? Another policy?
Social media has fundamentally changed the communications landscape.
These changes provide real opportunity – and real pitfalls.
"Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach
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It Protects You
dooce
[doos] verb, dooced
–verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers.
Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.

It Protects the Organization’s Reputation
2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums.
After significant reputational harm, Whole Foods moves to restrict all employee communications online.
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It Can Protect Much More Than the Organization’s Reputation
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65 years ago: the famous challenge of information security
2010: a new challenge of information security

The Benefits of a Social Media Policy Go Beyond the Defensive
Guidance drives participation
Participation drives connection
Connection drives relationship
Relationship drives partnership

Introducing the DRAFT IRD Social Media Policy
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Guiding Principles
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Transparency
The keystone for approaching social media.
Identify yourself, be clear about your motivation.
The Personal vs. the Professional
In social media, that line is often artificial and demands caution.
What you do in your personal capacity can reflect on the organization.
Be clear when you’re speaking as IRD and when you’re not…
…but remember that others can hear you quite differently.
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Guiding Principles
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Social Media as an IRD employee
Proprietary or confidential information is NOT appropriate for social media.
Like IRD, online communities are global and diverse with a range of opinions and beliefs.
You have resources available: the Communications Department & IRD’s hotline.
Safety first–of our programs and coworkers.
Good Social Media Citizenship
Respect not only laws, but generally accepted best practices online.
Give credit where credit is due.
The Internet never forgets.
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Guiding Principles
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The Landscape Has Changed…But Good Behavior Has Not.
The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.
In short: the employee conduct guidelines still apply.
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IRD Social Media Summit: Social Media Policies

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IRD Social Media Summit: Social Media Policies Presentation Transcript