IRD Social Media Summit: Social Media Policies


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presentation by Mike Krempasky, Edelman

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IRD Social Media Summit: Social Media Policies

  1. 1. Overview of Social Media Policies and Their Role<br />Mike Krempasky, EVP, Edelman Digital Public Affairs<br />
  2. 2. Social media POLICY<br />
  3. 3. Really? Another policy?<br />Social media has fundamentally changed the communications landscape.<br />These changes provide real opportunity – and real pitfalls.<br />"Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach<br />3<br />
  4. 4. It Protects You<br />dooce<br />   [doos]  verb, dooced <br />–verb (used with object) fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers. <br />Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of is fired from her graphic design job.<br />
  5. 5. It Protects the Organization’s Reputation<br />2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums.<br />After significant reputational harm, Whole Foods moves to restrict all employee communications online.<br />5<br />
  6. 6. It Can Protect Much More Than the Organization’s Reputation<br />6<br />65 years ago: the famous challenge of information security<br />2010: a new challenge of information security<br />
  7. 7. The Benefits of a Social Media Policy Go Beyond the Defensive<br />Guidance drives participation<br />Participation drives connection<br />Connection drives relationship<br />Relationship drives partnership<br />
  8. 8. Introducing the DRAFT IRD Social Media Policy<br />8<br />
  9. 9. Guiding Principles<br />9<br />Transparency<br /><ul><li>The keystone for approaching social media.
  10. 10. Identify yourself, be clear about your motivation.</li></ul>The Personal vs. the Professional<br /><ul><li>In social media, that line is often artificial and demands caution.
  11. 11. What you do in your personal capacity can reflect on the organization.
  12. 12. Be clear when you’re speaking as IRD and when you’re not…
  13. 13. …but remember that others can hear you quite differently.</li></ul>1<br />2<br />
  14. 14. Guiding Principles<br />10<br />Social Media as an IRD employee<br /><ul><li>Proprietary or confidential information is NOT appropriate for social media.
  15. 15. Like IRD, online communities are global and diverse with a range of opinions and beliefs.
  16. 16. You have resources available: the Communications Department & IRD’s hotline.
  17. 17. Safety first–of our programs and coworkers.</li></ul>Good Social Media Citizenship<br /><ul><li>Respect not only laws, but generally accepted best practices online.
  18. 18. Give credit where credit is due.
  19. 19. The Internet never forgets.</li></ul>3<br />4<br />
  20. 20. Guiding Principles<br />11<br />The Landscape Has Changed…But Good Behavior Has Not.<br /><ul><li>The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.
  21. 21. In short: the employee conduct guidelines still apply.</li></ul>5<br />
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