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IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
IRD Social Media Summit: Social Media Policies
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IRD Social Media Summit: Social Media Policies

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presentation by Mike Krempasky, Edelman

presentation by Mike Krempasky, Edelman

Published in: Education
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Transcript

  • 1. Overview of Social Media Policies and Their Role
    Mike Krempasky, EVP, Edelman Digital Public Affairs
  • 2. Social media POLICY
  • 3. Really? Another policy?
    Social media has fundamentally changed the communications landscape.
    These changes provide real opportunity – and real pitfalls.
    "Spectacular achievements are always preceded by unspectacular preparation.” – Roger Staubach
    3
  • 4. It Protects You
    dooce
       [doos]  verb, dooced 
    –verb (used with object) 1.to fire or sack an employee for the contents of a weblog: She got dooced for writing about her coworkers.
    Origin: 2002: weblogger (and current HGTV personality and author) Heather Armstrong, author of www.dooce.com is fired from her graphic design job.
  • 5. It Protects the Organization’s Reputation
    2007: Whole Foods CEO John Mackey is caught using a pseudonym online to attack a competitor in financial news forums.
    After significant reputational harm, Whole Foods moves to restrict all employee communications online.
    5
  • 6. It Can Protect Much More Than the Organization’s Reputation
    6
    65 years ago: the famous challenge of information security
    2010: a new challenge of information security
  • 7. The Benefits of a Social Media Policy Go Beyond the Defensive
    Guidance drives participation
    Participation drives connection
    Connection drives relationship
    Relationship drives partnership
  • 8. Introducing the DRAFT IRD Social Media Policy
    8
  • 9. Guiding Principles
    9
    Transparency
    • The keystone for approaching social media.
    • 10. Identify yourself, be clear about your motivation.
    The Personal vs. the Professional
    • In social media, that line is often artificial and demands caution.
    • 11. What you do in your personal capacity can reflect on the organization.
    • 12. Be clear when you’re speaking as IRD and when you’re not…
    • 13. …but remember that others can hear you quite differently.
    1
    2
  • 14. Guiding Principles
    10
    Social Media as an IRD employee
    • Proprietary or confidential information is NOT appropriate for social media.
    • 15. Like IRD, online communities are global and diverse with a range of opinions and beliefs.
    • 16. You have resources available: the Communications Department & IRD’s hotline.
    • 17. Safety first–of our programs and coworkers.
    Good Social Media Citizenship
    • Respect not only laws, but generally accepted best practices online.
    • 18. Give credit where credit is due.
    • 19. The Internet never forgets.
    3
    4
  • 20. Guiding Principles
    11
    The Landscape Has Changed…But Good Behavior Has Not.
    • The Internet can bring a great sense of freedom, to be sure. But everything you know about good conduct, respectful interactions with colleagues, coworkers and partners is just as important online as off.
    • 21. In short: the employee conduct guidelines still apply.
    5

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