Social Media for Social Change<br />Eric Rardin, Director of Nonprofit Services, Care2.<br />
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Timeline: Month 1<br />Sept 21: Dan and his partner Terry post a video<br />Sept 22: Celebs begin to make their own videos...
SAVAGE KE$HA CLINTON SILVERMAN COLFER GUNN LAMBERT GRIFFIN VILSACK GOOGLE CAMERON QUINTO OBAMA USC JACKSON ROBERTSSOLIS BA...
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Success: Online & Offline<br />In fifty days:<br />Enlisted over 200,000 supporters who have made over 7,500 videos that h...
Care2 and IRD<br />15<br />
IRD Outreach 2010<br />16<br />Snapshot – 12/10/10 and three weeks to go…<br />
Overview of Impact in ~3 weeks!<br />Overall brand impressions: ~30 Million<br />Clicks to IRD.org programs: ~14,000 <br /...
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The Possibilities<br />Social media offers huge opportunitiesfor promoting causes<br />Amazing results are too often the r...
Social Media Limits<br />Social media is great for<br />Branding<br />Relationships<br />Crisis response if you have the a...
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IRD Social Media Summit: Social Media for Social Good

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presentation by Eric Rardin, Care2

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  • Text haiti campaign
  • raised over 20 million
  • Cross platforms - twitter
  • Facebook
  • YouTube
  • On the ground
  • Build and prepare for crisis moments so you’re not trying to respond in the middle of one. Build your list, your presence, and your brand. A good email list is the most reliable cost effective way to build your social media foundation. They will be your army of “likes”, Tweets, and Texts.
  • IRD Social Media Summit: Social Media for Social Good

    1. 1. Social Media for Social Change<br />Eric Rardin, Director of Nonprofit Services, Care2.<br />
    2. 2. 2<br />
    3. 3. 3<br />
    4. 4. 4<br />
    5. 5. 5<br />
    6. 6. 6<br />
    7. 7. 7<br />
    8. 8. 8<br />
    9. 9. Timeline: Month 1<br />Sept 21: Dan and his partner Terry post a video<br />Sept 22: Celebs begin to make their own videos<br />Oct 8: Initial website launched with the help of BSD; first official grassroots fundraiser in DC attracts 500 people<br />Oct 18: Dan Savage holds conversation with 500 Rutgers students<br />Oct 19: Secretary of State Hillary Clinton and Google videos<br />Oct 20: 10 million YouTube video views; website 2.0 launched<br />Oct 21: President Obama posts his video; 100,000 supporters<br />9<br />
    10. 10.
    11. 11. SAVAGE KE$HA CLINTON SILVERMAN COLFER GUNN LAMBERT GRIFFIN VILSACK GOOGLE CAMERON QUINTO OBAMA USC JACKSON ROBERTSSOLIS BACON PEREZ BIEBER GAP O’MALLEY FACEBOOK BERRY ADLER BROTHERS&SISTERS MERKLEY GALLUDET DNC FRONTRUNNERS BROWN WICKED BIDEN UPENN McCAINPRINCETON THOMAS TAKINGBACKSUNDAY FIREWORK FINLAND KERMIT ORMAN BURNS WILLIAM&MARY SEBELIUS HEWITT TRUMKA PIXAR CHO LINKINPARK HENRY MODERNFAMILYROBINSON ACLU CANADA WILKOS KROEHS URIE THOMAS PELOSI WONG GUARDAGNINO BROADWAY WHITESIDE CAZWELL HILTON<br />Success: Key Videos<br />11<br />
    12. 12. 12<br />
    13. 13. 13<br />
    14. 14. Success: Online & Offline<br />In fifty days:<br />Enlisted over 200,000 supporters who have made over 7,500 videos that have been watched over 25 million times<br />Raised over $100,000 from 3,000 grassroots donations<br />Impacted legislation in NJ, TX and kicked out a bigoted Arkansas school board member<br />Recruited the support of countless politicians, celebrities and companies, but most importantly our straight allies next door<br />Half of sign ups to www.itgetsbetter.org identify as “straight”<br />14<br />
    15. 15. Care2 and IRD<br />15<br />
    16. 16. IRD Outreach 2010<br />16<br />Snapshot – 12/10/10 and three weeks to go…<br />
    17. 17. Overview of Impact in ~3 weeks!<br />Overall brand impressions: ~30 Million<br />Clicks to IRD.org programs: ~14,000 <br />Promo banners click-through rate: 0.1% (~2x industry standard)<br />Petition signatures: 51,608 & counting<br />Supporters signed up to IRD: 33,600 +<br />Click to fight Cholera clicks: 52,000 +<br />Lots more to come before 12/31…<br />17<br />
    18. 18. 18<br />
    19. 19. 19<br />
    20. 20. 20<br />
    21. 21. 21<br />
    22. 22. 22<br />
    23. 23. 23<br />
    24. 24. 24<br />
    25. 25. The Possibilities<br />Social media offers huge opportunitiesfor promoting causes<br />Amazing results are too often the result of terrible tragedy <br />Prepare for the crisis moment by investing in infrastructure, list growth, branding, and building communities<br />Find the people who will be your citizen marketers and give them opportunities to help you grow your base on social networks<br />25<br />
    26. 26. Social Media Limits<br />Social media is great for<br />Branding<br />Relationships<br />Crisis response if you have the audience<br />But you have to work harder for <br />Fundraising outside of a crisis <br />Bringing people to your site and capturing contacts/donor leads<br />Deeper engagement beyond the “like”<br />26<br />
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