Design vietnam casestudy_sanmarketing_project
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Design vietnam casestudy_sanmarketing_project



Presentation by IRC's Christine Sijbesma summarizing the IDE Vietnam pilot project.

Presentation by IRC's Christine Sijbesma summarizing the IDE Vietnam pilot project.



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  • Jacqueline Devine of WSP presented you with the objectives of the case study and its linkage to some regional and global developments. I shall now present a brief summary of the IDE project, which is the subject of the case study and the organization and research design of the case study. I shall also give a few preliminary findings from the desk study that is going on. Thereafter there will be some time for questions to any of the team members about the study as it is now planned.
  • First, I present to you the project that is the subject of this case study in one summary slide.
  • This diagram gives the organisational set-up of the project under study, and the partners involved.
  • Our Case Study will collect secondary data and review the key literature through a desk study. Primary information will be collected at four levels, from national to commune level. The data will be qualitative, because 30 communities are too few for any representativeness, and we want to learn in-depth lessons on how things have worked, what has worked and not worked, and why. I will explain in a minute how we have drawn the purposive sample; let me first summarise the first findings from the literature study.
  • The above shows how important it is to find effective ways for promoting, building and hygienically using good toilets at a large scale in rural areas of Vietnam. The study of the IDE project is thus very timely and relevant.
  • This slide, developed using IDE monitoring data, illustrates what could be achieved over 3,5 years. Total output under the marketing approach was almost 20,000 toilets, which was more than four times the construction in the three preceding years. Coverage grew from 16% to 46% .
  • This is the research design for the case study. Districts and communes were selected according to the model on the previous slide, using seven indicators.
  • These are our study districts and communes. On the right are the local key informants and methods of data collection. For consumer experience, we distinguish between those using persons trained by IDE, both during and after the project, and those who did not. We have separate FGDs with those who did not construct. Male and female response is analyzed seperately. Poverty-related aspects will be part of the discussions and analysis.
  • ‘ Imitatior’ communes are nearby communes where enterpreneurs, agencies and households have copied the example from the project commune.
  • This is the time schedule for the study from the ToR, adjusted for the start of the study (2 March 2009)
  • Your feedback is very much appreciated and will assist us in optimising the case study before going into the field. Cam On.

Design vietnam casestudy_sanmarketing_project Presentation Transcript

  • 1. Sustainabibility of Rural Sanitation Marketing in Vietnam: Case study of Rural Sanitation Marketing Pilot Project in Thanh Hoa and Quang Nam Provinces, Vietnam Final Stakeholders Meeting Hanoi, March 6
  • 2.
    • Key characterictics of the sanitation marketing project:
    • Implemented by IDE with Vietnamese Women’s Union
    • 3,5 years (2003 – June 2006)
    • 30 communes in 6 districts - Total pop. 270,000 +
    • Only 16% of households had hygienic toilets at start
    • WU, local leaders and CHWs supported mass media
    • Messages based on research of what consumers want
    • Choice of low-cost toilet models without subsidy
    • Local suppliers and masons trained on new models,
    • stocking, construction, after-sales service
    • WU and Health Workers promote good hygiene habits
  • 3. Source:IDE NGO-GOV-Private Sector – Community Partnership Provincial GOV Agency District Steering Committee Commune Steering Committee Village Promoters Local Private Masons & Shops Households without (hygienic) latrine IDE
  • 4.
    • Components of the Case Study:
    • Desk Study
    • At National Level: Interviews Stakeholders, IDE
    • At Provincial & District Level: Interviews Project Partners (Steering C tee , VWU, Health D pt , Water & Environment D pt , D pt of Agriculture and Rural Development )
    • Field Study: 8/30 Communes in 4/6 Districts in 2/2 Provinces
    • Purposive sample to catch the maximum range of differences in experiences, results, lessons
  • 5.
    • Preliminary findings of the Desk Study:
    • MDG7: Vietnam on track for RWS, rural sanitation lags behind
    • Many NGOs, large & small, support rural sanitation
    • High fragmentation; approaches & results not compared
    • New rural sanitation strategy: more toilet models, private sector participation, community socialisation, no free material or cash subsidies, except as demonstration targeted to the very poor
    • New IEC Guidelines: Training at all levels, esp. local, using participatory methods, diversification of messages and channels, lessons learning, resource allocation
    • VWU training for more effective San & Hyg Promotion – Training of Trainers (TOT) by IRC, PHAST consultancy
    • Credit common financing mechanism – many sources, but for latrines no priority, social bank interest 0,5-2%/mnth unsustainable, money lenders charge much & no loans to poor people
  • 6. Source:IDE Latrines constructed in the project areas 3,436 3,998 6,255 2,572 1,152 0 2,000 4,000 6,000 8,000 6 months of 2006 2005 2004 2003 Yearly average before IDE Source: IDE data
  • 7.
    • For a highly varied cross-section, we propose the following design:
    • Indicators for selecting 4 study districts and 8 communes:
    • 1) performance before IDE project; 2) toilet output under IDE;
    • 3) spread of growth; 4) self-sustained growth during project break;
    • 5) speed of catch-up 6) % relative increase (lowest achiever = 100)
    • 7) access for poor households
    Province Thanh Hoa Quang Nam Districts More rewarding environment Com + More rewarding environment Com + Com - Com - Less rewarding environment Com + Less rewarding environment Com + Com - Com -
  • 8.
    • In Thanh Hoa:
    • Hau Loc District:
      • My Loc
      • Hai Loc
    • Tinh Gia District:
      • Hai Thanh
      • Tinh Hai
    • In Quang Nam:
    • Nui Thanh District:
      • Tam Anh
      • Tam Hoa
    • Thang Binh District:
      • Binh Trieu
      • Binh Hai
    • Local Info Sources & Methods:
    • - Promoters (interviews)
    • - Suppliers (Interviews)
    • - Masons (Interviews)
    • - Consumers (M/F) who built:
    • under IDE/with IDE person(s)
    • under IDE/with other persons
    • Built after IDE/IDE person
    • Built after IDE/other person
    • - Families that did not build
    • (FGD with selected part. tools)
    • - Indicative toilet observations
  • 9.
    • Finally, links with the objectives:
    • Effectiveness & sustainability (Best Practices) from study communes
    • Visit 2 ‘ímitator’ communes near best communes for natural replication effect
    • Consultations with district, province, national level & IDE on scalability
    • With IDE on lessons applied in replication in two new projects, in Quang Tri (OKH) and Yen Bai (CODESPA)
  • 10.
    • Time schedule
    Key Milestones Mar Apr May June July Research protocol and tools finalized Fieldwork Preliminary findings Stakeholder group review meetings Final report disseminated
  • 11.
    • Possible Points for Discussion
    • Your comments on study framework
    • and research design
    • Your expectations from the study
    • Your interest in/plans for/ ongoing
    • projects in rural sanitation
    • Any overlap of study provinces/
    • districts/communes with new
    • sanitation interventions
    • E.g. EMWF now work in Quang Nam
    CAM ON!