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technology that helps tourism operators build brands and markets

technology that helps tourism operators build brands and markets

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  • 1. Marketing the Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers knowledge engineering *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite St. Lucia Themes Marketing
  • 2. . . Knowledge engineering Holiday Themes Marketing AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding. Deliver the right message, to the right audience, with the right process and tailored to the occasion. http://HolidayThemesMarketing.com Close more Direct sales and expand distribution
  • 3. . . Knowledge engineering Holiday Themes Marketing Target your message Theme messages clearly state your offer It should have its own picture displaying the topic Example: a couple, a family, a sailing trip, beach living The them should link to a separate page that can be Search Engine Optimised (SEO) and promoted, driving more target traffic to your website Use arcRes booking engine on your site To get more business! 25% of travelers will shop elsewhere if you don’t offer interactive quotes
  • 4. . Knowledge engineering Interactive themes target the message Poinsettia Apartments creates a sailing theme. The theme description and picture show the guests interest The theme links to poinsettia page on sailing to the Pitons
  • 5. Knowledge engineering The Page is Search Engine Optimised (SEO) and promoted linked on Google page 1 Theme linked pages boost marketing & See Poinsettia Sailing Page
  • 6. Knowledge engineering Themes: easy to add and edit with arcRes quickly create a theme description upload a photo and link your listing to your theme page Create any number of themes and manage which will be displayed at any time
  • 7. Knowledge engineering Themes: Default picture will display when theme not active
    • Create a default image If it is active it will display on approved
    • Listings that dont ’t have an active theme
    Use our script and advertising writing services to make your ads work!
  • 8. Knowledge engineering Why themes work Hotel websites are not consistent inconsistent format, information, process terms / vat in-out / service / seasons / child rates / specials / quotes Websites – not easy to compare Return to cost/compare/analyze Travellers like to cost compare
  • 9. . . Knowledge engineering Quotes, compare features, reservation, bookings, advice, marketing, management compare room rates>>> Select compare to add to shopping list >>> Click quotes for instant costing of family holiday All suitable and available room listed Rooms popup when room clicked Book >>>> Hotel quote
  • 10. . Knowledge engineering All users are captured in marketing database Transaction reports contact management mass mail, arcMail help close & manage business Increase bookings & service Traveler services: myprofile/mypreferences mybarbados/mylinks/ mybookings/myflights/ direct mail newsletters
  • 11. . . Knowledge engineering
    • Rates in themes channels Offer quotes , comparison shopping and bookings to travelers using themes
    • Listing in Booking channels / Comparison shopping interactive
    • Interactive hotel Search
    Interactive Themes include
  • 12. . . Knowledge engineering
    • Create a description with the words of the Theme This will help get the page listed on search engines and speak directly to the traveler looking for that Theme holidays
    • link the Theme to a page that compliments the Theme It should link to quotes and bookings for the theme This page can also be optimised to get listed on Search engines
    • Make the Theme interactive so travelers can get quotes and book online This will also offer travelers more features and give you a direct marketing database
    • Don’t be undersold by your distribution partners we know of many cases where guest have left the hotel website to get a better price at a distributor who is getting a discounted price
    Themes Check list
  • 13. *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite knowledge engineering advanced technology | know-how training & support providing the tools to help suppliers build brands, markets & profits