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Destination Marketing: Collaborate Tourism Booking Partners. Hotel and Activities Parnership

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AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.

AXSES arcRes Booking-Partners.com Partnership program allows properties to partner and collaborate with car rentals, activities and attractions in the booking process.

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  • 1. Marketing Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers knowledge engineering *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite Destination Marketing Tourism Partners Collaborative System http://Booking-Partners.com
  • 2. Knowledge engineering Destination Partnership program A Destination Partnership programs markets directly to travelers right from the resorts own website and destination websites When a traveler makes a hotel booking or request on a hotel website , they are presented with a list of hotel partners along with a brief description of each partners features and special discount Destinations can create fun interactive pages for travelers to research savings, get quotes and compare options The traveler can select activities, make a discounted booking or consider it for a later date    
  • 3. . . Knowledge engineering Interactive Destination pages an interactive environment for visitors to research savings, get quotes from hotels, and finalize bookings with hotels and activity partners http:// barbados .org/ barbados -booking-partners. htm Select Partner hotel Go to hotel website Get a quote Book Review Partners and offers
  • 4. . . Knowledge engineering Interactive hotel pages The book and save widget on a hotel website allows travelers to see partner activities and offers at any stage of the buy cycle http:// barbados .org/ barbados -booking-partners. htm Select Partner Activity Review offer and details About book and save Get quote
  • 5. Knowledge engineering Transaction details for hotel and partners Selling property tracked on partner record arcRes for Your Partnerships Properties selects partners Selected partners displayed Final bookings page Travelers see activities when buying or getting a quote
  • 6. . Knowledge engineering Sophisticated Tracking of every visit and click AXSES arcAds tracking system measures booking and request as well as website impressions and clicks Branding benefits (website impressions) . ROI (bookings)
  • 7. Knowledge engineering arcRes for Your Partnerships The benefit hotel partner discounts encourage travelers to choose their property encourages direct (i.e. commission-free) business. activity increased direct bookings no overseas banking, marketing firms or wholesalers to pay increased market exposure and branding - hassle free and automatic through each partner hotel –comprehensive reporting traveler enjoys overall savings and the convenience of using one booking engine .  
  • 8. . . Knowledge engineering Summary The arcRes Partnership program allows hotels to partner with car rentals, activities and attractions in the booking process This is a good way for a destination to cross-sell their tourism product Hotels choose partners and get special rates and commission At the end of the booking process the partner is displayed and may be booked Travelers enjoy the interactive and fun way to shop discover new things to do in the destination and save
  • 9. *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite knowledge engineering advanced technology | know-how training & support providing the tools to help suppliers build brands, markets & profits
  • 10. *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite knowledge engineering Supplier Tools e-commerce marketing & management direct marketing websites & portals global distribution social networking channel management cost effective advertising/ advertising management hospitality management Intellectual resource & knowledge management
  • 11. Knowledge engineering Complete, integrated “TRAVEL PLATFORM” Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight modules Integrated Marketing GDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate Marketing Direct Mail Database & Mailing System | Search Engine Optimisation Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems, e-Commerce Real Time Bookings | Up-Sell | Specials & Packages | Comparison Shopping Dynamic Packaging | Specialised Rate Plans and Groups Management Allotments & Allocations | On-request availability | Blocks | All Payment Options Easy to use, powerful tools Admin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash Video | Postcards | e-books | Trip advisor | Links Management | Web Management
  • 12. Login to your arcRes account Click Partners Knowledge engineering Booking-Partners.com Setup Click Add a new Partner
  • 13. Enter a Name to search Select the partner Add a Brief Description e.g: Book now and save 10% on your "must -do" submarine adventure!!! Click Add Partner Knowledge engineering Booking-Partners.com Setup Ian: Partners must be in arcRes Invite your potential partners to register for arcRes
  • 14. To Edit – Go to Partner page Click View existing partners Knowledge engineering Booking-Partners.com EDIT Click on the Partner Name Edit the Description that the Guest will see e.g: Book now and save 10% on your "must -do" submarine adventure!!!
  • 15. Partners must be setup in arcRes Knowledge engineering Booking-Partners.com Transaction Report Partners can be Any Activity Linked from a Hotel. Or any Hotel Linked from an Activity Booking and Request originating from a Partner are listed in the arcRes Transaction report. Reported by Source
  • 16. Knowledge engineering Booking-Partners.com Requirements You may choose to partner with an activity/attraction or a hotel You will need to: - Have arcRes - Be a Booking Partner - Setup PARTNER GROUP rates arcRes one-time setup and training = 250 * Booking-partner one-time setup = 100 Booking-partner annual = 250 There is no cost to add additional partners * Add $250 Pa licensing if not hosted with AXSES e.g.consider a car rental offering 10% discount to hotels. The car rental must have arcRes rates, be setup as a partner and must setup a PARTNER group rates Any Partner Approved hotel using arcRes can then add that car rental as a partner,