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AXSES ArcRes-Specials Marketing
 

AXSES ArcRes-Specials Marketing

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easily create and market travel specials - distribute globally and to niche channels with RSS publishing

easily create and market travel specials - distribute globally and to niche channels with RSS publishing

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AXSES ArcRes-Specials Marketing AXSES ArcRes-Specials Marketing Presentation Transcript

  • Marketing Tourism with a Unique Travel Platform made for Tourism Operators 12 years building technology for tourism suppliers knowledge engineering *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite AXSES Specials Marketing
  • . . Knowledge engineering Specials Marketing (# 1 on MSN) Distributed on Barbados.org BarbadosHolidaySpecial CaribbeanHolidaySpecial CaribbeanReservationCenter resort websites :
  • . Knowledge engineering Distribute globally: arcRes powered RSS feeds RSS, Really Simple Syndication RSS feeds allow travelers to get latest specials mailed to them Travelers Subscribe to any RSS network. Other website also pick up the feeds http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml With RSS users can directly receive content fed from publishers and other content creators. It is also a way of notifying publishers and other websites about newsworthy items. Eg: Google Blogs Alert for Barbados Delivered-To: whoever is on the Google Barbados alert list Deliver to cell phones
  • . . Knowledge engineering e-Specials – quotes, bookable Distribute globally with RSS feeds RSS feeds allow travelers to get latest specials mailed to them http://barbadosvacationspecials.com/rss_feeds/BarbadosVacationSpecials.xml arcRes Bookings engine powers all channels Get quotes for specials
  • . . Knowledge engineering Specials Marketing (# 1 on MSN) Distributed on Google Base Google's shopping search engine. Its a Google Search engine for shoppers, allowing users to find products and compare prices FaceBook Social networking 200,000,000 users
  • . . Knowledge engineering eSpecial Integrated with Website Transaction Reports and follow-up marketing Transaction Reports By channel, date, type source
    • Transaction Details with follow-up
    • Direct Marketing
    • email system
  • Specials managed & distributed by arcRes Knowledge engineering Advertisement Specials (web-Specials) Quick and easy to setup, Rapid and popular distribution Links to website Interactive Specials (e-Specials) Interactive quotes and bookings Based on existing rate for easy management Specials can have their own seasons, terms booked by date and display date etc
  • arcRes manages specials Knowledge engineering choose which specials to make active Add edit web specials Simple form captures all info
  • arcRes manages specials Knowledge engineering Create e-special as a % discount on any other rate e-specials can be a discount or a free night Flexible allocation, dates
  • Knowledge engineering When to use eSpecials
    • eSpecials automatically calculate a discount on regular rates
    • eSpecials advantage
    • marketed as bookable in specials channel
    • saves reservation time in calculating holiday costs
    • - no need to change existing season and rates
    • - will apply the special discount between season
    • - keeps rack rates consistent so you can rollover to next year
    • can apply to selected channel - no need to setup individual units - shows regular rates so guest see the benefit
  • Rate Plans are Rates for a group like IBM, AAA or for a channel like your “website” bookings, GDS, Realholidays etc Allow users to select from Multiple Rate Plans display Automatically apply Best Rate in channels Restrict plans and specials by units, by channel Apply Specials in combination with Rate Plans if you wish knowledge engineering Rate Plans & Specials
  • *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite Knowledge engineering Multiple Rate Plans Multiple rates – Travelers selects Specials that apply Displayed next
  • *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite Knowledge engineering Regular rate Special promo Best Rate plan Selected Rate Plan applied with special Promo More >> Slideshare arcRes Rate Plans
  • *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite knowledge engineering advanced technology | know-how training & support providing the tools to help suppliers build brands, markets & profits
  • *engineering information & process for the knowledge based economy making information malleable, configurable, searchable, accessible and delivered to suite knowledge engineering Supplier Tools e-commerce marketing & management direct marketing websites & portals global distribution social networking channel management cost effective advertising/ advertising management hospitality management Intellectual resource & knowledge management
  • Knowledge engineering Complete, integrated “TRAVEL PLATFORM” Hotels | Apartments | Villas | B&B | Guest Houses | Condos Timeshare | Cars | Activities | Attractions | Flight modules Integrated Marketing GDS/IDS/CRS Direct Marketing Channels | Caribbean Marketing Network Unique Theme Marketing systems | Channel Management | Affiliate Marketing Direct Mail Database & Mailing System | Search Engine Optimisation Adwords, banner and Links | Ads management (ArcAds) Interactive maps | Blogs | RSS | FaceBook | Cells & PDAs | Wikipedia | Research Quotation Systems, Reservation Systems, e-Commerce Real Time Bookings | Up-Sell | Specials & Packages | Comparison Shopping Dynamic Packaging | Specialised Rate Plans and Groups Management Allotments & Allocations | On-request availability | Blocks | All Payment Options Easy to use, powerful tools Admin systems (media, content) | Customer Relations Management | Multi-Language Reporting |Search Engine | Newsletter Tool | Mail Systems Tool | Portal Tools Content Management | Property Management | Accounting Calendars | Guest Books | Availability Calendars | PhotoGalleries | Virtual Tours | Flash Video | Postcards | e-books | Trip advisor | Links Management | Web Management