IRC Outreach with Social Media

486 views
406 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
486
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IRC Outreach with Social Media

  1. 1. IRC Outreach <br />People looking for specialized information on: trade, environment, government, education, science, US, other.<br />IRC Blog<br />Content<br /><ul><li>NGOs
  2. 2. Government
  3. 3. Educators
  4. 4. Students
  5. 5. Entrepreneurs
  6. 6. Alumni
  7. 7. Researchers
  8. 8. Journalists</li></ul>Researchers /<br />Higher Educ.<br /><ul><li> Speakers (US Gov, alumni, partners)
  9. 9. IIP and US Gov. sources
  10. 10. Think tanks
  11. 11. Other non US Gov sources </li></ul>Webcast Programs <br />Partners<br /><ul><li> BNC students (80,000 in 22 sites)
  12. 12. High school
  13. 13. Universities
  14. 14. High risk / limited contact areas</li></ul>Youth<br />Blog for BNC students<br /><ul><li> USAID partners
  15. 15. Embassy intersection
  16. 16. Alumni
  17. 17. Universities
  18. 18. Peruvian Gov.
  19. 19. PromPeru
  20. 20. Min. Agric.
  21. 21. Min. Envirnmt
  22. 22. NGOS (Cedro, USAID partners)
  23. 23. CO.NX.
  24. 24. Citizen Diplomats
  25. 25. WHA IRCs </li></ul>English teachers<br /><ul><li> BNC s
  26. 26. Ministry of Education
  27. 27. Schools</li></ul>Online <br />Photo <br />Contest<br />Audiences<br />
  28. 28. IRC Outreach <br />People looking for specialized information on: trade, environment, government, education, science, US, other.<br />IRC Blog<br />Tools<br />Content<br /><ul><li>NGOs
  29. 29. Government
  30. 30. Educators
  31. 31. Students
  32. 32. Entrepreneurs
  33. 33. Alumni
  34. 34. Researchers
  35. 35. Journalists</li></ul>Researchers /<br />Higher Educ.<br /><ul><li> Speakers (US Gov, alumni, partners)
  36. 36. IIP and US Gov. sources
  37. 37. Think tanks
  38. 38. Other non US Gov sources </li></ul>Webcast Programs <br />Partners<br /><ul><li> BNC students (80,000 in 22 sites)
  39. 39. High school
  40. 40. Universities
  41. 41. High risk / underserved areas</li></ul>Youth<br />Blog for BNC students<br /><ul><li> USAID partners
  42. 42. Embassy intersection
  43. 43. Alumni
  44. 44. Universities
  45. 45. Peruvian Gov.
  46. 46. PromPeru
  47. 47. Min. Agric.
  48. 48. Min. Envirnmt
  49. 49. NGOS (Cedro, USAID partners)
  50. 50. CO.NX.
  51. 51. Citizen Diplomats
  52. 52. WHA IRCs </li></ul>English teachers<br /><ul><li> BNC s
  53. 53. Ministry of Education
  54. 54. Schools</li></ul>Online <br />Photo <br />Contest<br />Audiences<br />
  55. 55. Webcast Outreach Process<br />Audience<br />Programming<br />Marketing<br />Webcasting<br />Speakers<br /><ul><li> IVs
  56. 56. Fulbright
  57. 57. Other Alumni
  58. 58. USAID
  59. 59. Partner Institutions
  60. 60. Define content of event
  61. 61. Identify speakers
  62. 62. Identify partner institutions to provide speakers.
  63. 63. Coordinate with Institution to host event
  64. 64. Program/Calendar
  65. 65. Review PPTs
  66. 66. Layout
  67. 67. Train speaker on webcast tool
  68. 68. Identify audiences
  69. 69. Partnership with institutions to include program in their outreach to other audiences
  70. 70. Blog entry
  71. 71. Emailing
  72. 72. Press/media
  73. 73. Post event marketing:
  74. 74. Blog entry
  75. 75. Link to recording
  76. 76. PPT on SlideShare
  77. 77. Share content
  78. 78. Update contact database
  79. 79. Technical support
  80. 80. Set up equipment
  81. 81. Host/moderator
  82. 82. Sets up room
  83. 83. Moderates webcast
  84. 84. Chooses questions and manages communication with online audience
  85. 85. Manages polls
  86. 86. Assists speaker
  87. 87. Intro., questions, wrap-up
  88. 88. Measure results
  89. 89. Identify size of audience
  90. 90. Report
  91. 91. Universities
  92. 92. BNCs
  93. 93. Chambers of Commerce
  94. 94. IVs & Alumni
  95. 95. Schools
  96. 96. NGOs
  97. 97. Government
  98. 98. Other</li></li></ul><li>Webinars with CO.NX platform<br />Sustainable Tourism Webinar statistics:<br /><ul><li>Peak simultaneous connections: 80
  99. 99. Total online audience: 190
  100. 100. Peruvian regions reached: 5
  101. 101. Countries reached: 6
  102. 102. Co.Nx platform allows simultaneous video, chat, and PowerPoint transmissions.
  103. 103. Seminars reach a wide audience for little to no cost.
  104. 104. Large range of topics and diverse pool of speakers.</li></li></ul><li>Webcasting Total audience reached in 2011: 3,116<br />
  105. 105. IRC Blog<br />Target audience: Students from universities and institutes, government agencies, entrepreneurs and NGOs.<br />Webinar links to Blog.<br />Go to: http://piedepagina.wordpress.com to see a recording of this webinar<br />Blog links to PowerPoint slides hosted on slideshare.com<br />
  106. 106. IRC Blog Statistics<br />As of May 18th, 2011. 6:37pm<br />Blog hits have significantly increased in 2011 thanks to content provided by the webinars.<br />
  107. 107. Blog project: USA tus ideas<br />A blog targeted to a younger audience, with fresh, fun content relating US culture, arts, society, science, technology, environment and more.<br />Target audience: <br />Students from the 22 BNCs from all over Peru.<br />Total: 80,000<br />
  108. 108. FOTOTIERRA!<br />World Water Day photo contest<br /><ul><li>This regional photo contest was first announced via Facebook.
  109. 109. The contest rules and instructions were first posted on Facebookas notes in three different languages.
  110. 110. The Facebook wall was primarily used by organizers for announcements: contest winners, honorable mentions and even exhibits were all announced this way.
  111. 111. Although a Flickr group was also developed, the Facebook community was more active and responded faster with real-time comments.
  112. 112. To date: 2,543 people are fans of the page.</li></li></ul><li><ul><li>Links to the FOTOTIERRA! Flickr community were also posted on Facebook. Both communities were designed to compliment each other.
  113. 113. To participate, contestants had to join the FOTOTIERRA! Flickr group via Facebook and post their pictures there (they could later link their pictures on the FOTOTIERRA! Facebook page, if they wished).
  114. 114. To date: 151 people are members of the group, which houses over 320 photos.</li></li></ul><li><ul><li>Winners were announced on Facebook with a link to a gallery on Flickr that contained their pictures.
  115. 115. To date: Announcement has over 4,447 impressions on Facebook. The winners gallery on Flickr has almost 850 views.
  116. 116. The same method was used to announce the contest’s honorable mentions.</li>

×