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Yoffe Media Group General Presentation Yoffe Media Group General Presentation Presentation Transcript

  • yoffemedia group
  • i r a y o f f e • y o f f e m e d i a g r o u p @ g m a i l . c o m • 9 1 7 - 6 5 8 - 1 9 3 4
  • ymgYoffe Media Group is a multi-faceted creative studio that utilizes award-winning national talent to create fresh and innovative solutions for clients publication design branding marketing advertising television video books special events sales conferences exhibitions digital who are looking to grow their brand and radio corporate solutions retail package design efficiently communicate their message in these challenging times. non-profit
  • p a r a d e p u b l i c a t i o n s / e d i t o r i a l
  • ymgparade magazinepor tfolio C O V E R S
  • ymgparade magazinepor tfolio C O V E R S
  • ymgparade magazinepor tfolio B E A U T Y
  • ymgparade magazinepor tfolio F O O D
  • ymgparade magazinepor tfolio F O O D
  • ymgparade magazinepor tfolio H O M E
  • ymgparade magazinepor tfolio S I N G L E P A G E
  • ymgparade selectpor tfolio Parade Select is a single-advertiser sponsored “magazine within a magazine”.
  • ymgparade’s healthystyle magazinepor tfoliohealthystyle ’S Eva Longoria and six other stars share their health, food and fitness secrets for Energy! Super healthystyle cheat sheet * G B R E A K T H R O U G H S ! ! ! "! & & " " # "! P A G E $ " " lifestyle * ! ! ! • ! ! & ! $ ! ! How Safe Is It To... $ $ % ! " • BUY DRUGS ONLINE? ! $ "! ! "! " # & # ! & & " " $ ! ! ! ! ! !" & & !& & & " ! # ! !! !#! !# New Cures For SUN DAMAGE A single sunburn can result in wrinkles, brown spots and, in the worst case, cancer. But over-the- counter serums with vitamin C or dermatologist-prescribed Retin-A may improve the appearance of past damage. Another option is outpatient laser surgery. These treatments will make you more sensitive to the sun, though, so be sure to use a high SPF. For more, go to www.ParadeHealthyStyle.com There are safe ways to buy drugs on the Internet, but it’s important to take precautions. Many legitimate pharmacies now can fill your prescriptions online. These are your best bets. Buy only from licensed U.S.-based sites with your doctor’s OK, and do not purchase any drugs that are not FDA-approved or from a site that does not require a prescription. • GO TO A LOCAL WALK-IN CLINIC? TAKE YOUR SPOUSE’S SLEEPING PILL? Using Walk-in clinics can be convenient but are best for treating easy-to-diagnose illnesses such as strep throat. Some may not have a licensed doctor on site at all times. They also won’t have your medical records, so give a full history, including medications you’re taking. In a true emergency, go to a hospital. someone else’s medication is never—we repeat, never—a good idea. The dosage may not be right for your body size, it can interact with medications you’re already taking, and it can cause an allergic reaction. When it comes to medicine, experts agree: To each his own. 3 • H E A L T H Y S T Y L E For more tips, go to www.ParadeHealthyStyle.com C A T H E R I N E Z E T A - J O N E S food * A B Y snack your way to For more useful tips, go to www.ParadeHealthyStyle.com E M I LY ,$ - 31$$ 204 1$ ,$ +2 # 8 -# -. 2- "*2 +.22 24&&$232 3 3 L I S T F I E L D 6$(&3 +.22 Enjoy! A chocolate-dipped strawberry has less than 50 calories and will satisfy your sweet tooth. $%.1$ 8.4 &$3 3.. $7"(3$# 3.4& *$$/ (- ,(-# 3 3 3(2 (2 -.3 %1$$ / 22 3. -(!!+$ .- "(/2 3 Timing Is Everything , - "*2 2.4+# !$ $ +38 -# %(&41$ (-3. 8.41 .5$1 ++ " +.1($ ".4-3 $1$ 1$ %$6 3(/2 3. 1$,$,!$1 + - .- .-$ 2- "* ,(# ,.1-(-& -# -.3$1 (- 3$ %3$1-..- 23 8 6(3(- (, 3. 3. " +.1($2 $ " 3(,$ -# !$ 241$ 3. (-"+4#$ +$ - /1. 3$(- %(!$1 -# $ +38 % 3 -$ ./3(.- (-23 -3 . 3,$ + 3 2 /+$-38 .% %(!$1 -# " - !$ , #$ +,.23 -86$1$ $731 /1.3$(- ## 2.,$ ".//$# +,.-#2 .6 % 3 8.&413 6(3 %1$2 )4#("(.42 &1 9(-& "34 ++8 ! - - 3$ /.3 22(4, $+/2 +.6$1 !+..# " - !$ - $%%$"3(5$ 6 8 3. /1$2241$ 6(3 2, ++ ,.4-3 .% /+ (- #1./ /.4-#2 &..# 3. !$ 314$ 3:2 -.3 .4-# 3.. 8.&413 .1 2,..3($ , #$ 6(3 .1 -&$ $- 8.4 $ 3 2, ++ ,.4-32 31.4& .43 3$ # 8 8.4:1$ +$22 +(*$+8 3. &$3 1 5$- .42 -# 3$- .5$1(-#4+&$ .41 ,$3 !.+(2, The secret to being )4("$ %14(3 -# /1.3$(- /.6#$1 When Temptation Strikes 3 6.1* 5.(# - (,/4+2$ 31(/ 3. 3$ 23 82 4/ -# 8.4 5.(# #(/2 (- !+..# 24& 1 5$-#(-& , "(-$ !8 /+ --(-& $ # (++ .1 %14(3 +2. #.$2 3$ 31("* (# %3$1-..- 5$ "4/ .% 2.4/ .1 2+("$ .% 6.+$ 6$ 3 !1$ # 6(3 !(3 .% 341*$8 3 2, ++ 2- "* -. ,.1$ 3 - .6 " +.1($2 !.43 ,(-43$2 !$%.1$ 8.4 3 3 2$$,2 6$++ 204 1$ $7$1"(2$ 7$1"(2(-& .- - $,/38 23., " $ + 3$23 -$62 (- 6$(&3 6(++ #$/1(5$ 8.4 .% 3$ $-$1&8 8.4 -$$# 3. +(33+$ &$3 3$ ,.23 .43 .% 8.41 6.1*.43 18 2, ++ /+ 23(" ! &2 6(3 Patrick Dempsey’s HEALTHY STYLE 3. • Riding a bike is tremendous for my psyche. • I love to get out in nature, and +,.-#2 .1 6 +-432 $8:1$ (& (- " +.1($2 !43 / "*$# 6(3 /1.3$(- -# -3(.7(# -32 -# 3$ $ +38 % 3 6(++ *$$/ 8.4 2 3(2%($# 3$1 &..# ".("$2 - //+$ 6(3 +.6 % 3 231(-& "$$2$ .1 36. 6.+$ 6$ 3 "1 "*$12 6(3 /$ -43 !433$1 -$1&8 ! 12 1$ (& (- /1.3$(- !43 !$ 241$ 3. 1$ # 3$ + !$+2 .,$ " - / "* ,$ - " +.1($ 6 ++./ .1 3.2$ 3(,$2 6$- .-+8 "..*($ 6(++ #. !48 .-$ .% 3$ -$6 " +.1($ / "*2 1 (% 8.4 #. !48 3$ + 1&$1 2(9$2 #(5(#$ 3$, 4/ (-3. /.13(.- ".-31.++$# ! &&($2 3. +$22$- 3$ " -"$ .% ,(-#+$22 ,4-"(-& I also love the speed and agility needed for cycling. • My real motivation is that I need to be in shape to be competitive as a racecar driver. • For Grey’s Anatomy, I have to look good, but I don’t need to be ripped. I’m not trying to be McSteamy. • I’m not fanatical about getting in perfect shape. I just want to be healthy. H E A L T H Y S T Y L E • P A G E 4 t A D D Six Secrets To A Longer Life !, Y E A R S -!0!, 6*)#!0%.3 !) %)#7 #!)!- .$ . ,! / ! .$! ,%-& *" #! ,! .! %)!--!- -/ $ - $! ,. .. & -.,*&! ) !(!).% !$ 0%*, %- !0!) (*,! %(+*,. ). 2+!,.- - 3 *)#!0%.3 %- .%*) ) *)#!0%.3 #!)!.% - ) T O ! ,! %.343!. 4 /. )!1 ,!-! , $ %- +*%).%)# .$! 1 3 "*, /- .* %0! *)#!, ) -. 3 $! .$% %.$ "!1 -%(+! %"!-.3! $ )#!- 3*/ ) "!! ) **& !..!, )*1 ) %)"/!) ! $*1 3*/ #! 3! ,- %).* .$! "/./,! AGE IS NOT A NUMBER. */, * 3 ( 3 ! * !, *, 3*/)#!, .$ ) 3*/, %**#% #! ,. *" %. %- #!)!- %!).%-.- $ 0! % !).%"%! %"!-.3! 2!, %-%)# ! .%)# 1! )*. -(*&%)# 0*% %)# !)0%,*)(!). .*2%)- ) ( %). %)%)# -. ! !(*.%*) -. .! %(+ . %"!-+ ) -. ) %)# .$! !)!"%.- ) ,%-&- *" 3*/, *1) %"!-.3! $*% !- ) $!+ 3*/ ! . .$! * - REDUCE POUNDS TO ADD YEARS. ./ 3 ".!, -./ 3 *)"%,(- .$ . !2., 1!%#$. !-+! % 3 ,*/) .$! !3 /.- 3! ,- *"" 3*/, %"! !-%.3 *).,% /.!- .* ( )3 $,*) % *) %.%*)- %) / %)# $! ,. %-! -! ) .3+! % !.!- )-/%) ,!-%-. ) ! -3(+.*( *" % !.!- !!, .!- .$! #%)# +,* !-- * ,#! !2.!). .* 35- ).% #%)# ,!-! , $ %- "* /-%)# *) .$! %)& !.1!!) *,% ,!-.,% 0!) (* !-. 1!%#$. # %) -$*,.!)- %"!-+ ) $! /,-!- ! .$ ./ 3 1$% $ "**1! ).% #%)# A recent study done at Cambridge University in England proved that the right lifestyle choices can add years to your life. Our top tips: lookgood feel good * 1 2 ) !, Stop smoking. It’s the single most important thing you can do to lengthen your lifespan. Exercise. It lowers your risk of heart disease, diabetes, many cancers and mild depression. HIDDEN FOOD 3 4 Y O U R Drink tea. It reduces the death rate from some diseases. So does moderate wine consumption. Maintain a healthy weight, particularly around the belly, to decrease health risks. 5 6 L I F E Connect with others. Married people and those with social networks live longer than singles. Stay alert. Reading the newspaper and doing crossword puzzles staves off memory loss. H E A L T H Y S T Y L E • For more useful tips, go to www.ParadeHealthyStyle.com P A G E 1 2 happıer TRAPS Don’t fall prey to every these calorie con artists: plus: • Grilled veggies Boredom-Busting may seem like a Exercise Tips good pick, but if & &)" % & "( % ! day they were cooked %& $ % ! in oil, they pack " % !"& ! ! %&"# $ major calories. Y &, "%&. &. + & * &, % ##0 • Some fruits, such 7 AM: & # #& "! + % % + - +0 0&, #&- % as avocado and Snack %) &% ! % "" " %" & $ " ! ) + ! " &" & $ ! &" + ! &% 2 $-*) & + % &% 0 0&, . " , % ) # 1 0&,3) % +&+ # ),+ coconut, can have more fat than a cupcake. your way to Our &$+ &" * $ % ( +% ) &)* 0&,3- *+& * % ) *,#+* + . *0 Enjoy them, but T +. "* &. - ) 0&, % + " don’t overdo it. Weight Loss Experts Say: 11 AM: "( &" & $ ! % ") $ ! ! ! % ! & $ & " + $"% % - ! + $ ! *&$ " 1# . 1$ ( & 2*/ # ++2 ). -./ $ - ( 2 -/,+,$- 2*/ 0&,) -&) + / ) * , %&+ #&- . #" % &) / $# *. % 0&,) )$* * 0&, *+) +& # - + 0&,) ) + % ,)% $&) #&) * &) % /+) 0&, )+ • One serving of ranch dressing can add 500 calories. Toss your - , # ,- # 0 !*/) &. & FITNESS AUTHORITY "! + ! % % & &" " %&$ , salad with oil and .# . $) $0$ / # ++$ ## % ,* *+) &% .) *+ . +* &) vinegar instead. ! *" & ) -- 0 - *)4. *,, . + #&- * #" % &# * &- D "% oing both cardio and 5 Ways To weights most days keeps . 1$.# (*) 2 -/ #*& ) +- 0 ## - + *+) % Catherine in terrific 3 PM: # ! & #"" --3 0 ) "** # .# /. # , 4- &% 0&,) "% * % % # 0&, )& + % "$ " &" & " ! 1# . does ( .. , % - + ##0 + )) % ) *. $$ % shape. To challenge her "( & "" " ! & !! Sleep Better * $&) 0&,) * " , ) & #&. % muscles, she should vary her routine, trying new & % !") &" + $ "! %" $ $"!, $ 5GIVE*($,-&2 +-2 *, $)" .* . *) % 2/ THANKS. #**"$-. .# . & ,,2 -*( *) 4- ",* ,$ - .* .# , *, /+ *! -*/+ .* ) $$)" *0 *) , .$*)-#$+- ) *((/)$.2 )0 -. $)" $) *.# ,-3 ) # 0$)" .# ( $)0 -. (, ,$ ##* +& +&% 0&,) , ) activities. Gardening is & 0 %+ . + ) &" &" + & ! )$0 ,-$.2 *! $!*,)$ . $0 ,-$ $.. .- *! &$) ) -- , )4. %/-. ) !$ $) 2*/3"$0 - 2*/, $! +/,+*- . -* Tonight also a wonderful way to + *+ 1#* ( & *)- $*/- !!*,. .* $ !*, .# + ,-*) *) .# , $0$)" ) )-/, - .# . 2*/ 1*)4. -$. . #*( stay toned and active! 5 PM: %& && & */). .# $, --$)"- *) , "/ , # 2 -* +,*0$ **-. !*, 2*/ .# 0 ,2 )$"#. 1 *1$)" $) - ! +$.2 * The Power Of SCENT -$- -#*1 ( ,& $(+,*0 ( ). $) * , ./ $ - -#*1 .# . +/. 2*/,- ! */. .# , W ( $+ ! & ! ( !! $ + *& $ %0 #&+ &%* % &+ &%* NUTRITIONIST &" & $ ! # !% "! & # .# $, *0 , - .$-! .$*) 1$.# $! # + ,!*,($)" !$0 "** . /+ 1 &2 /) # - # # + * 0* 0&, $ 0 # * -/"" -.- & +$)" %*/,) $) 1#$ # - 1 & ) -$" 1$.# * 1*,& , )$-. S he’s smart to balance &$+ &" & ) &" # # + 2*/ 1,$. *1) 1# . 2*/4, ", . !/ )$!$ ).2 0 . 2*/, Family and , "/ , "2( / 2 0&, % $ # ) +& ,) &,+ Breakthrough protein, carbs and fresh vegetables. To keep her ! $ + - ) & $ ! "!%& !& + $ ! ! & #$"& ! %" $ % ! "&% " ( & % !*, 1# .# , $.4- 2*/, # .# *, 0$ .* ,2 !*, 2*/, ! 0*,$. -+*,.- . ( ) (** # . 2*/ "$0 $) .$( *, ) ,"2 2*/4 community *, #*-. " ( )$"#. !*, 2*/, + - %+ % $&& % % %*+ %+ % 0&,) % ## . +3* *+ &) 0&,) &$# / &% ,+ ++ % &) &,* #&. % *" % * * $# &&" &) )& , +* + + $ + 0&,) *.# , 1 2 .* $!. 2*/, -+$,$.- - 2- " . & $) ", .$./ can keep our CHOOSE OR LOSE. research to energy up, she should also eat two healthy "!-& $ & & "& ,.$) $"( ) $, .*, *! .# 5 *($,-&24- , - , # &) / $# * % *" %3* % *2& #0 )0 &) &$ % + &%2 snacks a day. Including $ "" % %" "!-& & & )$0 ,-$.2 *! ))-20 )$ 4- *-$.$0 5(+.$)" 1# ) .#$)"- GET INVOLVED. .4- spirits up 2/ )&- +& #$ % )- * % * %/ +0 % + &* % + % &##&. + * *+ * + ) # %* % / &# + +& fight aging more fruit in her diet -2 #**"2 ). , $- .* - & */. ) . $) $ . - .# . *)2 +) & *" % ##* + + ,## 0&,) &$# / &% will provide needed 11 PM: # % "! " + .# )& -*( *) 1#* # - ( $! , )4. "*$)" 1 .* *! */, 1 $)" $- ,% ) & % $ # + *+* % & + * % +,) ##0 - )0 + $ + 0 * - " antioxidants as well as "%& #"$& !& &+ &$ % ! , ) $) 2*/, $! */4 *.# ) -#/. */. .# 1*, ) -/& $) -* . ,($) 2 $, /(-. ) 1#$ . & )$ %+ % *# +#0 ) %0 # %* ) &) &% . + $ # $ # fiber and vitamins. "! & %& & "$% !$. !,*( .# " -./, *! "** 1$ /. .# .4- ($-. & 1* *! .# .*+ !$0 $- ( .. , *! $). ).$*) .$0$.2 $)&- & ,* % !& / &# %+ *, * # 0 )&/0 /+ #0 & $ -% + % $ & %!"$ ! .*,- $) . ,($)$)" # ++$) -- - 2- *..*( $) ++$) -- $- #*$ ) &)$ % % $ %0 $& *+,) 1 ) 0&, + % +& ) " &,+ &+ &) &% 5 "** DO UNTO OTHERS. # ) do "** ). .* ! *) . ** $ # , 2 , /.#*, *! Happiness: Lessons From a New Science , ! ($2 *(($. .* $0$)" 2 ) 2*/ 1$ .. , $! 0 ,2 &# *. ) 0 # - % ) * % &) %*&$% ) 0 + +3* & # ) % ##0 +& )&+ + 0&,) % .#0 ) &$# / &% % *+ - & .) %"# * % %+ * &#&) + &% # ++# &% 0&,) ##&. +&% + ,* *,% #& " - )0 0 %& $ ++ ) + . + ) H E A L T H Y S T Y L E • P A G E 2 2 H E A L T H Y S T Y L E • P A G E 1 6 H E A L T H Y S T Y L E • P A G E 2 4
  • ymgparade’s healthystyle magazinepor tfolio
  • ymgparade’s sport magazinepor tfolio P R O T O T Y P E Why “We wanted her L NLY 17 YEARS OLD, A hug from FINALLY, WILL Coco Vandeweghe is on a happy mom. to be physically Coco’s mother, capable without track to become the best Tauna, gives of her generation on the her a big feeling pressure so court. Is there a secret to that, if she enjoyed Coco squeeze right her success? Can she after her it, she could take triumph at NASCAR GO become the best female player in the world? over and be fresh the Open. Consider this: Her grandfather, Ernie when she started Vandeweghe, is the only person ever to have the game of tennis L She’s a Vandeweghe earned a medical degree while playing profes- righty, but at 11,” added her sional basketball. Her grandmother, Colleen here Coco mom. “Guy Fritz, a returns a top professional Hutchins, Miss America of 1952, was a good hard shot coach, noticed her GREEN? swimmer. Colleen’s brother Mel was NBA with a two- Rookie of the Year in 1951. Coco’s mother, handed back- and offered his may soon Tauna, swam in 1976 Olympics and made the hand en route services. But we 1984 Olympic volleyball team. Her uncle to a smashing were definitely way performance. Kiki was an All-American at UCLA before behind everybody playing 13 years in the NBA. else.” Fritz and the Coco took up tennis at 11 and, last She took up family live in Rancho Santa Fe, Calif. be the best September, became the first American in 13 years to win the girls’ U.S. Open champi- onship. Her future, barring injury, appears limitless. tennis at age 11 and, at 16, became the first Coco turned pro just last May, playing in eight tournaments. She made her grand-slam debut in the U.S. Open, losing in the first round to the second seed, Jelena Jankovic, female She turned 17 on Dec. 6. Coco is now 6 who later said Coco hit “as hard or harder ASCAR IS ABOUT SPEED AND N protect the environment. At NASCAR, we’re going to do that.” than any of us pros out on the tour.” feet 1 and 155 pounds. Her serve has been clocked at 126 miles per hour. Grandfather American in 13 Coco’s fitness training is overseen by her spectacle and raw power and family and the flag, says the writer Janet Evanovich. “Auto racing is the Driver Brian Green, a fan of hydrogen power, points out that NASCAR makes a “very small footprint — it’s only 36 races, Ernie, who served as team doctor for the years to win stepfather, Mike O’Shea, PARADE’s fitness sport that unites generations, the 21st-century ver- 500 miles, 43 cars, but it is a start.” And this Feb. 15, more Lakers, glimpsed her talent when, as a 1-year- editor, who trained Arthur Ashe, Chris Evert the E M girls’ sion of the horse race at the county fair.” than 30 million watched at least part of the Daytona 500 on tennis old, she could catch a ball with either hand. A D V E R T I S E Billie Jean T “She’s an incredible ath- and N King. While some fans simply cannot imagine an auto race without TV It’s the biggest event in NASCAR’s Sprint Cup series, . “We tried to think of the best situation U.S. Open lete,” he declared. “She’s got genes and a great the smells of burning exhaust and smoking tires and the made up of about 50 drivers competing in 36 races in 19 for her in sports,” her mother said. “Given her work ethic, so everybody is predicting she’s athletic abilities, tennis seemed best, and we championship. going to have a helluva career.” VROOM VROOM, NASCAR officials and drivers too are looking states. Corporate sponsors increas- ingly want to use racing as a plat- Tauna noted that her daughter also gets player in trained her for it without putting her on the for ways to give the sport a “green” form to market environmentally court.” Coco played soccer to develop foot- great benefit from “Team Coco,” consisting spin, as in environmentally conscious friendly products, such as recycled work, basketball for hand-eye coordination, of “a tremendous support system: Mike, me, and also as in the color of money. tires, and oil and brake fluid. wrestled, swam and played golf. my father, and my mother. All of us have Last year’s Indianapolis 500 of the General Motors is hoping that rac- already been in the situations she’s going into, Indy Racing League was paced by a ing fans, who tend to be very patri- the world so we can help her avoid pitfalls. She’s won- prototype Corvette that ran on otic, will appreciate that electric cars derful at taking advice and not making mis- takes. We all contribute in some way.”Coco ethanol, and NASCAR got the lead would significantly reduce our started the year with a trip to Hong Kong out of its gasoline two years ago, 35 dependence on foreign oil. with three other top juniors and eight top years after it was banned by Congress Imagine a sun-swept afternoon at The Making pros, including Venus Williams, “all playing for everyday drivers. Meanwhile, the L Automakers trying out alternative-fuel vehicles view a track five years from now, each other,” Tauna said. sport is looking hard at switching to pace cars at big NASCAR races as a great way to test- 200,000 watching as a voice says, Coco’s current coach, Adam Peterson, biofuels. Hydrogen is also getting a market those vehicles. “Gentlemen, start your engines!” worked with Lindsay Davenport. Coco was close look. And some are beginning to imagine a, well, silent More than 40 of the world’s best drivers press a button. NASCAR event powered by vehicles such as the all-electric Silence follows, except for 43 small clicks. Of A signed by the agent Max Eisenbud last April and already has endorsements with the tennis Chevrolet Volt. There’s even talk about buying carbon credits. “Fans would pack up their Budweiser and leave,” one observ- racquet company Yonex as well as Nike. “I “While any steps we take with regard to fuels would have rela- er said. “NASCAR is a total body experience. The sound of knew the family history, and I watched her tively little impact on the environment, it would be an important 750 horsepower times 43 cars — lots of gas guzzling, inter- play,” said Eisenbud, who also represents symbolic move,” said Brian France, NASCAR chairman and nal combustion, unbridled horsepower. There’s nothing like it. Champion Maria Sharapova. “She was very green,” CEO. “It’s more important than ever to help make sure this coun- No matter what they do, they can never replace the thunder Eisenbud added. “But three months later she try becomes energy independent and take the steps where we can that is NASCAR.” L Flag misunderstanding: Coco displays flag patch won the U.S. Open, so she’s got a really bright that was taken off her uniform by an official at the U.S. Open in August 2007. She was unaware of future. By the time she’s 20, she’s going to rule barring extraneous markings on clothing. have a chance to be the best.” PA R A D E S P O R T • F E B R U A RY 2 0 0 9 • PA G E 8 PA G E 9 • F E B R U A RY 2 0 0 9 • PA R A D E S P O R T PA G E 1 1 • F E B R U A RY 2 0 0 9 • PA R A D E S P O R T What’s next? Pickup games in the White House? One-On-One E VERY TIME HE HIT THE WATER another record fell. Some call him “the Baltimore Bullet,” but he’s so easy-going and down to earth with — when not in the pool — that teammates call him “Gomer” after the TV character. He was certainly brought down to earth this month by publication of that photo showing him apparently taking a puff of marijua- The President na through a glass pipe. But does that diminish his greatness? He lost a $1 million deal with Kellogg and was suspended three months by USA Swimming, but he still holds eight gold medals from the Beijing Olympics and six golds from Athens in 2004. He is arguably one of the greatest ath- b ARACK OBAMA DIDN’T WANT TO BE PRESIDENT. He wanted to play professional basketball. Happily, letes of all time, comparable to he soon wised up, but he said later, “I could play bas- Jim Thorpe or Jim Brown. ketball with a consuming passion that would always Of the photograph, an agent, exceed my limited talent.” Drew Johnson said, “He feels And he has been playing basketball, mainly in bad he let anyone down,” and that he “intends to work hard What We Can Learn From pickup games, all his life. The game, based on improvisation within a structure, shaped and affect- to regain everyone’s trust.” Other sponsors, Omega and Speedo, BRAIN TRAUMA ed him throughout. Michelle asked her brother Craig Robinson, a star at Princeton and now the have stood by Phelps, who also has on coach at Oregon State, to test Obama’s character on his record a DUI arrest as a teenager. the court. Barack made valuable contacts playing With hands like dinner plates, size 14 feet, a street ball in Chicago, and his squeak-through victo- super size torso, and a wing span 3 inches longer ries in basketball-crazed North Carolina and than he is tall (6’4”), Phelps’ shape is ideal for A A D D V V E E RR T T I I SS E E M M Indiana mayN T T from running full-court E E N have stemmed swimming. Couple that with a fierce determination toV A D E R T I S E M E N T with the varsity in Chapel Hill and playing three- win, and you have the man who electrified America while on-three in Kokomo. And he has put together breaking Mark Spitz’s 36-year-old record of seven golds t HE EXAMINATION OF THE BRAIN OF A SIXTH DECEASED While amateur boxing is statistically safer than other in one Olympics. NFLplayer under 50 confirmed a condition comparable to sports, severe cases of “punch-drunk syndrome,” especially what he calls “the best basketball-playing cabi- net in American history,” ranging from that found in the brain of an 85-year-old victim of early-stage Alzheimer’s. Called chronic traumatic encephalopathy or among professionals, can lead to dementia, depression and memory loss. For example, Muhammad Ali’s Parkinson’s is National Security Adviser James Jones, a forward at Georgetown, to Secretary of IS MICHAEL PHELPS STILL THE BEST ATHLETE EVER? CTE, the damage was discovered in the believed by the Academy of Neurology L The brain Education Arne Duncan, co-cap- Before the photo came out, another agent was con- brain of Tom McHale, a former line- to have been caused by repeated blows tissue of tending the eight golds would be worth $100 mil- man who died last May at 45, and to the head. Andre Waters, tain of the Harvard team in the mid-’80s. lion to the 23-year-old Phelps over his career. He recently reported by doctors from the “They just don’t know the long- a former already has made an estimated $5 million per year in Boston University School of Medicine. term ramifications of head injuries,” Philadelphia Eagles endorsements. Phelps did use a $1 million bonus from The other five veterans found to have said Keith Primeau, whose 15-year defensive back Speedo to create a foundation to promote water safety and to CTE were between 36 and 50. National Hockey League career was who took his advocate swimming for children. Traumatic brain injuries occur more ended by post-concussion syndrome life at 44, was Meanwhile, he’ll train two to five hours a day for the 2012 L than 300,000 times every year in the nine games into the 2005-06 season. “I found to be “Barry” comparable to Obama with Olympics in Meadowbrook Aquatic Center in Baltimore, where ring, on playing fields, rinks, wrestling know I’ll never be 100 percent again.” that of an 85- he got his start at age 11. his JV team at mats and playgrounds. Athletes of all New protocols now keep players out of year-old with Punahou in All the acclaim and adulation — if not the grief — seem to have ages, from peewee leagues to the profes- action to prevent repeat occurrences. Alzheimer’s. 1977. He was a been taken in stride by the man who gave up his spot in a relay in sional game, suffer head injuries, leading Football alone causes 250,000 head bench-warmer to post-concussion syndrome. Brain damage injuries a year. The National Football on the varsity, the Athens Olympics so a teammate could win gold. Phelps also The American Academy of among athletes League finally has established mandato- but he learned to persevere. has gone out of his way to aid autistic children and he won a gold medal for a dying boy. Should the pot photo derail his career? Neurology has issued guidelines aimed is a ticking ry testing and the distribution of Many say no. Will he prove to be the greatest ever? Perhaps even L At 6-2 and at alerting coaches, trainers and parents to the dangers. They stress vigilance, time bomb brochures to players and families about how to recognize symptoms and follow a leftie, Obama more say yes. likes to fake especially by parents, warning that a player who has been hit up with treatment. It also places the decision on whether to right and veer W H AT D O Y O U T H I N K ? hard should be carefully watched—even withheld from play. A return to play exclusively in the hands of team physicians. In left, surprising Go to Paradesport.com and let us know. handful of high school players die each year from being hit addition, the league expects to publish the results of a study on those used to guarding before fully recovering from a previous concussion. the long-term effects of concussion next year. righties. PA R A D E S P O R T • F E B R U A RY 2 0 0 9 • PA G E 1 6 PA R A D E S P O R T • F E B R U A RY 2 0 0 9 • PA G E 1 4 PA G E 2 1 • F E B R U A RY 2 0 0 9 • PA R A D E S P O R T
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  • ymgeddie adams workshoppor tfolio XX BARNSTORM EddieAdamsphotography seminars during his career, he After attending dozens of hadadream. imagined a different kind of workshop: a place where he and his heroes could share their work with each other and with the country’s most tal- ented young photographers. The students would be chosen by their demonstrated skills and not by their ability to pay. They would, simply, be among the best and the brightest. In this vision, he would be a teacher and a student, a host and a guest. Ultimately, Adams bought a farm in upstate New York, invited his friends to join him for a weekend at his barn and received more than 1,000 applications from aspiring students. It was intended to happen only once. Twenty years later, The Eddie Adams Workshop continues to be the only tuition- free workshop of its kind, with 100 photojour- nalists handpicked from across the country based solely on the merit of their pictures. They are paired with the world’s leading photographers and editors and divided into ten teams, each with a unique assignment. Over four days, they document their sub- jects while also learning from seasoned professionals, experimenting with their craft and discovering their own voices. Each year the Workshop has helped shape the future of photojournalism. It has an unparalleled history of cultivating quality, exchanging ideas and building relationships. M The most important piece of 9. Y PERSONAL OPINION IS, EDDIE LIKED the Workshop because he could play and hide, both at the same time. He didn’t want the Workshop to focus on him, although he understood the logic and necessity, of trading on his name to establish and maintain it. He realized he would have to make an appearance and his timing was theatrically astute each year. His over-the-top arrival in the barn to loud music, clapping and stomping was a terrific way of getting the students to release the tension that must have been building for weeks. His dark sun glassed, black hatted, saunter through the stu- dent crowd and onto the stage was less an affecta- tion than it was, I truly believe, an instinct. All that student build-up to be there, all the desire, hard work, and fear of exclusion. All the, in too many cases, from Eddie’s point of view, hero worship. No Workshop, no one man, no weekend can survive that intensity of expectation. Eddie’s first appear- ance, in the Workshop’s early hours—Cleopatra-like in absurd style—burst bubbles, raised the laughter and delight, and lowered the pressure to a more sustainable mere insanity. He would say a few words from the podium, calmly give the students an encouragement to venture beyond whatever ‘safe’ boundaries they had made for themselves. And he was gone, usually not to be heard from again until the last night’s award presen- tations when he helped hand out goodies. (And then later that night at the party, he would dance a few dances, and retire.) He was gone most of the weekend, but, as even now, he never really seemed to go away. He floated around during the workshop, chatting with the old friends. Drinking too much coffee. Always wanting to know how I thought it was going. He’d stand outside the closed barn door talking to Epp, or Sandy, Carl, Mark, Filo, Demetra, Nick, or any of a dozen’s dozen other cronies from the Past’s innumerable networks. If a student dared to approach him, they were usually instantly engaged by his warm inclusion in conversa- tion, politely questioned about their job, or school, or home. The ferocity of what could seem his cold glance a few feet away, in fact a weak charade from a guy surprisingly shy when not in the comfort of his job in a war zone somewhere. TEN LESSONS I LEARNED AT THE EDDIE ADAMS WORKSHOP 10. All photographers 8. Sleep is not That first year was a special surrealistic trip. A kind of making it up as we went along. Each year there- after, a calmer nightmare of last minute disasters avoided, calamities handled and overcome. Damn it, Carl Mydans told us we should keep jour- nals, Write Things Down, for just such occasions. But I don’t keep such. So for me, the first 18 Workshops (sadly, I missed last year) are an odd long One in my memory. It rained, and the soaking cold misery permeated the barn. There was amazing Catskill sunshine, a glorious paint box of leaf colors against a cloudless blue sky. I remember the heavy feel of cool fall rolling into each navy black crisp night. Among the students, there were eternal friendships formed, weekend affairs, flirtations, foot- ball pick-up games, lake walks, and bonfire embers rising into the stars. I remember students looking through their slides in suicidal dejection in various corners of the barn during edits. I remember intense gazes at monitors as students and team leaders bathed in computer saturated revelatory light. Students slept here and there, portfolios were reviewed, egos (usually unin- tentionally) often crushed like grapes. But then there was the rush of the excitement of real chances being taken by brave people, in a pro- fession they love, doing something that matters. The students become people who have, who can, who will, Change the World. And when we’d get it right, there was the soaring of spirits, of creative souls awakened, birthed or reborn. Eddie always said he wanted to ‘give something back’, and in a world mostly blind, when your class leaves the farm the final time, Eddie will have deliv- ered 2,000 pairs of concerned and attentive eyes. 20 years from now, look back on your Barnstorm weekend like I’m looking back. The only three pos- sibilities will be photographs, memories, or dreams. Photographs, Eddie once said, make things real. Memories are what we share with our friends, those who’ve been there with us, or we wish might have been. Dreams are always what might yet be. Sam Garcia copyright 2007 7. Photography is not 6. No matter how much 5. The most important 4. No matter how cool you 3. “ 20 years from now, look back on your Barnstorm weekend like I’m looking back. The only three possibilities will be photographs, memories, or dreams. It only takes 1/500th of 2. The best gift Eddie ” 1. Black always 4 5 equipment you have is what you think they’re better necessary for a about photography; it’s experience you have, project you’ll ever work think you are, you’re not a second to change lives gave us is each looks good. 3 carry around everyday, all the than 95% of all pho- productive day. about everything else. you’re always a student. on is the next one. as cool as Gordon Parks. and make the world other. P A G E P A G E P A G E time: your heart. tographers. a better place. THE EDDIE ADAMS WORKSHOP HONORARY CARL MYDANS “When I prepared to come here and speak to you about my years as a storyteller with a camera I found myself suddenly reliving my life. And now, seeing you CHAIRMEN all sitting out there with bags of cameras at your feet and looks of expectancy and aliveness on your faces, I know it’s because when this workshop gathering is fin- ished your next assignment awaits you. And I stand here before you wishful and jealous and I’m moved to tell you after a lifetime of it as a photojournalist: You’ve got the best job in the world.” GORDON PARKS “You can do anything you want to do, if you really try hard enough…Believe me, 90% of you out there can do the same thing, do it just as well, do just as many things as I can, and whatever success I’ve had, you can have the same and better, if you just try. But if you say, “well, I’m going to write that book, I’m going to write that novel” and you lay back and you never do it, time passes on and you never do it. You must. If you feel you can do it, do it.” JOE ROSENTHAL “I wish that each and everyone of you could get even PEOPLE a part of what I have gotten out of being a news pho- Eddie Adams (9/19/2004) David Halberstam (4/23/2007) tographer. It’s been good…And I look out on all of you great photographers…better than I would ever Gordon Parks (3/7/2006) Louie Liotta (5/30/2007) hope to be. … One does not become a success self- made. It takes a lot of input from very patient people WE’LL MISS along the road. And I’m so grateful for that and when Carl Mydans (8/18/2004) George Tames (2/24/1994) 1 2 1 3 I stop and think and remember, my eyes glaze over, 1 1 I’m thinking about those first ones that took me by Joe Rosenthal (8/20/2006) Alfred Eisenstadt (8/23/1995) 20 Years Of The Eddie Adams Workshop the hand and put a camera in my hand and said, ‘now, P A G E P A G E P A G E the glass part moves towards the subject.’” Peter Jennings (8/7/2005) George Silk (10/26/2004)
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  • ymgoverheard...““ It was always a pleasure working with Ira. Hes one of those rare Creative Directors who would leave the office andcome to the shoot, get his hands dirty with the creative process. Hes always interested in the details but never loses sightof the big picture. For Ira, being creative is not just a job, its who he is. “ respecting our budget constraints. “ ” ” ” —Michael Larsen, Co-Owber, Larsen & Talbert Photography Iras approach starts with problem-solving. In our case, he identified the weakness in our strategy and developed a way to re-brand the company. The advertising that he created for us highlights our products in the best possible way. He did all of this while —Susan Pisman, Director of Marketing, Clara Kasavina Ira is a very rare executive. He is a ‘Business Creative. That is, he understands the dynamics of this demanding, visible business andcan come up with out of the box, killer ideas.. —Walter Sabo,Chairman at Sabo Media Ive gotten to meet lots of interesting folks since I first began reporting on the scene at Michaels three years ago and theres none nicer than Ira Yoffe, who joined me to talk about his exciting new venture. After spending 29 years with Parade as vice publication design branding marketing advertising television video books special events sales conferences exhibitions president/ creative director, and head of its in-house advertising agency -- Ira is striking out on his own. Hes launching Yoffe Media Group in January because, he says, the time has never been better for entrepreneurial creative businesses. "Last fall, when budgets digital were being cut, money on creative was one of the first things to go. This is the time to re-invest in promoting your business." Ira plans to run his "virtual agency" without costly overhead by putting together creative teams comprised of talented freelancers radio wherever they may be. "Now, more than ever before, its possible for clients to benefit from work that is being produced by the best and the brightest in the world." He expects that his agency-without-walls philosophy will result in "a better quality of work" and the ability to "pass the savings on to the client." Sounds like a winning strategy to us. corporate solutions ” —Diane Clehane, Media Bistro retail“ Ira has a unique, creative contemporary eye toward branding solutions that make his Media Group a powerful valueproposition. Im an experienced fan of his services!! ” —Gerry Byrne, Founder? Partner, Fidelis Global Enterprises LLC package design non-profit
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