Social ideas

Social Ideas Graeme Wood, April 2010

It’s only daunting if you start with the technology Social Media

“ It isn’t about emerging technology, it is about emerging cultural practice” Henry Jenkins, Professor of Comparative Media Studies at MIT and author of Convergence Culture

People haven’t changed

We form tribes around shared interests We change our behaviour by copying others We rely on other opinions to guide our own We are social animals Photo credit – 416style

Marketing hasn’t changed

29 Marketing hasn’t changed Tell me and I’ll forget Show me and I’ll remember Involve me and I’ll understand Confucius, c. 500 BC

Connectivity has changed

Connectivity Connectivity means that these fundamental parts of being human happen instantly and globally

Instant, Global and Free = Exponentially more media Exponentially more media = less attention Scarcity Photo credit – Gi

the radical disintermediation of the economics of cultural production Social Media?

...sorry?

The audience used to look at the stage Photo credit – Miemo

Now they are looking at each other Photo credit- mochida1970

Photo credit – Great Beyond The opportunity for brands is to take advantage of what has changed to appeal to what hasn’t Where to?

Communication needs to be inherently ‘social’ to gain attention The IDEAS are social, not the media Social Ideas

Which is handy, because social networks are about people Not about content Why do people go to social networks? If you were going to a desert island and I gave you the choice of taking your friends or your DVDs, your take your friends. If you didn’t, we’d call you a sociopath. Content isn’t king, content is just something to talk about Cory Doctorow Photo Credit - Muha

http://wearesocial.net	308
http://graewood.blogspot.com	80
http://www.slideshare.net	22
http://monde-nouveau-net.blogspot.com	15
http://flavors.me	12
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http://www.litmanlive.co.uk	5
http://feeds2.feedburner.com	4
http://graewood.blogspot.co.uk	3
http://wearesocial.com.au	3
http://localhost:8000	2
http://feeds.feedburner.com	1
http://paper.li	1
http://www.mirren.org	1
http://safe.tumblr.com	1
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http://cureforthecommondigital.collected.info	1
http://static.slidesharecdn.com	1
http://www.hanrss.com	1
http://posterous.com	1
http://www.marcomprofessional.com	1
http://xss.yandex.net	1
http://iddium.posterous.com	1
http://www.horaciogaray.com	1
http://dingeunddevelopment.collected.info	1
http://www.daresocial.co.uk	1

Social ideas

by Graeme Wood on Apr 26, 2010

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Social ideas — Presentation Transcript