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being culturally digital

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practical internetting and geekery for media planners …

practical internetting and geekery for media planners
a lunchtime seminar @zenithoptimedia london

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    • 1. being culturally digital……
    • 2. what people wanted to find out about
    • 3.  
    • 4.  
    • 5.  
    • 6. brands = people people = media Interestingness is the currency of the internet Sharing is the culture that underpins the internet
    • 7. Effect Cause Separating strategy and tactics
    • 8. interestingness and sharing……
    • 9. Where really smart people share really smart things
    • 10. Some more inspiring places
    • 11. … or just look at what these guys read…
    • 12. ..this bit…
    • 13. … or these Zed/ZO blogs
    • 14. … and keep reading these …
    • 15. this stuff is interesting… … because these people are interesting people > search engines at finding interestingness
    • 16. places to share stuff
    • 17. this isn’t me this is me reputation = result of sharing stuff
    • 18. Twitter = sharing on steroids
    • 19. = + + the question is not whether to use it it is how many things you can use it for
    • 20. = (clue: not advertising)
    • 21. Follow interesting people
    • 22. Sort them into relevant groups
    • 23. … then listen for a bit before joining in (like we tell brands to…) http://www.flickr.com/photos/seanomalone/
    • 24. … because it’s all about joining in…. blog comments (like we tell brands to…)
    • 25. then add yourself to lists
    • 26. networks……
    • 27. @graemewood: anyone got any "bad examples" of brands using social media? case studies from: networks cross agency, country and category borders ZO Planner: what should my client avoid on Twitter? … in 15 minutes … Planning Director, Universal McCann Asia-Pacific Planning Director, WPP Hong Kong Digital Strategist, Geronimo London Digital Planner, RedWeb PR, UK Account Director, TriMedia PR, UK
    • 28. making stuff……
    • 29. this isn’t why YouTube is so important this is
    • 30. I can’t write code , but making widgets is really easy
    • 31. this looks difficult but took an hour to learn
    • 32. visualising stuff……
    • 33. Spezify.com
    • 34. Tweetreach.com
    • 35. Neoformix.com
    • 36. … I’ve got loads more of these….
    • 37. measuring stuff……
    • 38. Client iGoogle dashboard
    • 39. low cost, professional quality , , free demo – great for pitches
    • 40. … I’ve got loads more of these too….
    • 41. … I keep them here….
    • 42. your turn…… Twitter: @graemewood Blog: GeekMedia Delicious: Irata Slideshare: Irata

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