I am Ira Kaufman, President Optimized Strategies, Ph.D. Marketing
As a Marketing Strategist, I combine 30 years of rich experiences with
businesses and nonprofits to develop the potential of companies and institutions.
Marketing is evolving and expanding. It requires an integration of traditional advertising, online marketing, social media and networking to develop competitive advantage.
I challenge owners and senior executives to clarify their goals and translate them into a consistent Brand. Then our team develops an Integrated Marketing Strategy that leverages social media and online marketing.
Please join me on a journey to discover the Power of Social Media in building a
Nielsen Rating – Nov 6- Nov 12 2006 TOP 3 (20 nov 2006) Power of YouTube “play for real” www.slideshare.net/alainthys/i-am-the-media 20.8 CBS CSI: Crime Scene Investigation 3. 22.0 ABC Dancing With the Stars 2. 22.3 million ABC Desperate Housewives 1. 12.7 Quick Change Artists 17.3 Pokemon Theme Music 35.7 MM Evolution of Dance
Marketing Rules are Changing Giving free ebooks, product Charging for entry – block entry Sharing information Coveting information GenY/X different media preferences Consistent media preferences Real time metrics Hard to measure results Engage, build relationship Direct client to immediate action User generated content Business generated content Interactive conversation One way message Pulling client to the message Pushing message to client It’s now It was
WEB2.0 Marketing 5Ps Value Builder - Company - Employer - Person Customer Product (WEB2.0 Brand) Price ($, time, ease) Promotion (Integrated Marketing ) Job Seeker Online Visitor Participation (Conversations ) Place (online, offline) Publisher
Factors Distinguishing Traditional, Online and Social Media Low expertise and cost/ free Moderate expertise and cost High expertise and cost Entry Interactive and real time Both static and interactive None – one way Interactivity Pull Combination push/pull Push Sales process Open , responsive – listen, adapt Can be dynamic and updated regularly Closed, directed Approach Set the brand but cannot control - based on user feedback Promote brand- some control Control brand and growth Branding Blogs, wikis, video on demand, RSS, social networks, widgets, cell phones Websites, banners , ecommerce, Search engine optimization Advertising (TV , radio), billboards, direct mail) Tools Social Online Traditional