Your SlideShare is downloading. ×
LinkedIn for Graduates, develop your career
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

LinkedIn for Graduates, develop your career


Published on

For graduates looking for a job, How do you get established on LinkedIn and use it to get a job, build your career? .

For graduates looking for a job, How do you get established on LinkedIn and use it to get a job, build your career? .

Published in: Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Social Media Marketing CourseLinkedIn …Building yourProfessional Presence HubSpring 2013Lynchburg CollegeSchool of Business and Economics©2011Dr Ira Kaufman
  • 2. Overview• What is LinkedIn? Who participates?• How to make your message stand out and benoticed?• How do to connect and converse with peers?• What are LinkedIn best practices ?• How to find your target market online?• Resources© 2
  • 3. Why LinkedIn ?1. Provides a meeting place where peopleexpect to “do business”2. Leverages relationships by makingconnections visible3. Helps maintain personal relationships andbuild new ones4. Provides a platform for the most effectiveform of Marketing - Word of Mouth5. Provides assess to powerful professionalsearch6. Links to all other essential Social Media Tools© 3
  • 4. About LinkedIn• 200+ Million LINKEDIN MEMBERSWORLDWIDE• Average age of LinkedIn users is 44.2 years• 58% male –42% female• 31% of American adults with annualhousehold incomes over $100,000 useLinkedIn, compared to 16% for all Americanadults
  • 5. LinkedIn Usage• 35% of LinkedIn users access the site daily• 42% of LinkedIn users update their profiles regularly• 81% of LinkedIn users belong to at least 1 group, 52% ofwhom participate in group discussions• 51% of online business-to-consumer marketers useLinkedIn, compared to 83% for business-to-business• 61% of social media users primarily use LinkedIn forprofessional networking, compared to 22% for Facebook, and4% for Twitter• For every 100M users of each social network, 197.3 Twitterusers were likely to share an online story, vs 41.8 onFacebook, 15.2 on LinkedIn, and 6 on G+
  • 6. MEMBERS DISTRIBUTION BY AREACredits: Amodiovalerio Verde
  • 8. It Is Not Your # of FollowersBut How You Use Them• Most Users Utilize 5% of the functionality (benefits)© 10
  • 9. What Do You Want To DoOn LinkedIn?© 11Google Page Rank; Personal & CompanyAnswer QuestionsRecruit / Head huntGet Head hunted- Employer & Employee- Company Culture- Growth Potential- Staff TurnoverLeadGenerationSalesAcceleration- Speak to Successes & Failures- Opinions / Polls- An Industry- Track Start-Ups - Groups- Advanced Search- EventsResearchProductivityFind Experts,PartnersAsk forAdviceSalesJob Search,Hire &InterviewsReferenceCheckProactiveNetworkingPromotePersonalBrand
  • 10. Media Effectiveness:Professional Services (B2B)© 121. REFERRALS1. Existing customers2. Influencers (who are not customers)2. Networking1. Physical – Dedicated Networking Groups, IndustryAssociations, Expos, etc2. Virtual (LinkedIn, Facebook, etc)3. Website, Blog, Online Video4. Search Engine Marketing1. Paid Search / Pay Per Click2. Search Engine Optimization3. Banner Ads5. Email (Existing Customers) – Keep in Touch6. PR – Online7. PR - Traditional8. Direct Mail & Telemarketing9. Trade Press / Local Paper / Niche MagazinesAt least half ofthese didn’texist 10 yearsago!3 years ago youcouldn’t managemost of thesefrom oneinterface!
  • 11. Case Studies13From My Network
  • 12. Important resources• 20 video lessons onI highly successful, hehas also had his share of failures. His firststart-up flopped and PayPal nearly went undermany times according to Hoffman. Throughthese experiences Hoffman has learned a lotabout what works and what doesn’t workwhen you are an
  • 13.
  • 14. LinkedIn Best Practices© 161. Develop a unique profile – Design your Brand, e.g.: Matthew Banks2. Maximize your profile3. Connect - Import Contacts - people you have a relationship with:• Clients• Suppliers• Prospects4. Recommendations: Giving and Asking for5. Participate: Join Groups6. Research: Listen, Understand member needs, Ask Questions7. Build Credibility by developing content by focusing and delivering on your Brand• Share PowerPoints via Slideshare8. Build Relationships:• Add Value (Promote Content, e.g.: Blog),• Answer Questions9. Help others get more connected: Teach and Encourage10. Promote Content with Applications (Behance)11. Create groups for conversations, connections12. Get in Front of Prospects• Introductions• LinkedIn Mail• LinkedIn Advertising
  • 15. Be Different – Your Brand, Your Profile• It is like a resume but itdoesn’t have to be boring• Make sure you have the rightkeywords• Get someone else toproofread it or write it foryou!© 17
  • 16. How To Make Your MessageStand Out and Be Noticed?Utilize The Principles of Word of Mouth Marketing:• Give people a reason to talk about your products and services, andmake it easier for that conversation to take place. You’ll need to becreative.Basic Elements:• Educate people about the value of your products and services• Identify people most likely to share their opinions• Provide tools that make it easier to share information• Study how, where, and when opinions are being shared• Listen and respond to supporters, detractors, and neutrals© 18
  • 17. YOUR ProfileResearchers say, only3% of the users areusing LinkedIn in theright way.People just createthem to raise theirhands when a questionof LinkedIn profilesrises.
  • 18. Building your profile1. 11..1.1. Use Keywords– Tip: LinkedIn l ranks the density of keywords in your profileto where you appear in their search results,2. Complete Your LinkedIn Profile: 100%3. Use Your Main Keywords in your Headline:– Your headline, the line just below your name, is one of the mostimportant factors in search. Make sure you use your keywordsthere!4. Select the appropriate industry:– here best to put yourself? Look at what other people have usedthat rank high for the terms you want to be found for and usewhat they used5. Fill your profile with interesting facts about you:– Use real captivating words up front
  • 19. Building Your Profile -26. Add Multiple Current Jobs:– Don’t worry if you really only have one job since all of us wearmultiple hats nowadays. If you have a blog (or multiple), use it.Then in each job description, use your keywords .Add your emailaddress7. Complete Your Summary:– really easy to read., main keywords by section8. Use Your Keywords in Specialties:9. Solicit colleagues and friends for recommendations:10. Add plenty of passion
  • 20. Skills & Expertise•
  • 21. Find Your Target Market Online231. Build your network2. Look at the most connected in your network3. Start with low hanging fruit; those that share• common schools, interests, LI groups• alignment of job experience• greatest “emotional credits with”4. Search• people• groups
  • 22. © 24
  • 23. Advanced People Search( Digital Marketing, Professor, Consultant© 25Examples1. Category2. Position3. Qualities4. Keywords
  • 24. Join Groups• Maximum groups you can join is 50.• Choose carefully• Ask ?• Post links• Make comments• Get involved• Use keywords always• Join Digital media marketing , Digital ReadyMarketing Institute
  • 25. Update … be current• Each status update, profile update , uploadgoes to your member base• To increase your LI digital footprint you needto maintain a regular level of activity
  • 26. 13 LinkedIn MistakesYou Should Avoidhttp:•
  • 27. About the PresenterDr. Ira Kaufman, President, Ira combines 30 years of richexperiences with businesses and non-profits to guide them toleverage the power of social media for marketing, recruitment andorganizational development. Ira collaborates with a team of expertsto design interactive environments to by integrating traditionaladvertising, online marketing, public relations and social media. Hisstrong values and sensitivity to organization innovation and changeare the foundation of his work. Ira has a PhD in Marketing and servesas a consultant, public speaker, and lecturer for companies andSenior Executive programs. Currently Assistant Professor, LynchburgCollege School of Business and Economics.© 2011LinkedIn: