Klazzle is a resource that assists students in searching for two-year or four-year college programs by utilizing targeted marketing strategies to match students with suitable college programs. Klazzle's team of advisors operates a call center to verify student information and provide advice to help students find the ideal academic environment. Once a student's interest is confirmed, Klazzle will transfer their information to the college's customer relationship management system.
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Finding the Right College Program Through Targeted Marketing
1.
2. We aim to set students on the path to success by providing
vital resources, support and guidance in choosing the right
program at the right college. We believe in building collaborative
relationships between colleges and students by demonstrating integrity
and upholding the highest standards in the industry.
WHO WE ARE
Klazzle is a resource aiming to assist students in the search for a two-or four-year
colleges, online programs or career colleges. We customize the experience for both
the university and the student by utilizing the best marketing strategies for optimum
results –namely, helping the institution find its student match.
WHAT WE DO
We use a multitude of targeted marketing tools including SEO, SEM, email marketing,
mobile ads and direct mail to make it easy for the right student to be matched with
the right study program at the college that best fits their needs.
Our team of experts advisors operate a call center to verify information, provide
personalized advice on making the right choice and help the student find an ideal
academic environment in which to succeed. Once the information is verified and
interest in your program and school is confirmed we’ll transfer the lead to your CRM
and email you an alert notification.
5. TARGETED DELIVERY
Klazzle delivers leads in real-time to your CRM, Custom API or Email.
Campaigns are easily configured to post qualified leads directly into
any system. Our delivery methods include HTTP Post, SOAP and Direct
Email. With Klazzle's LMS, integrating with your client's system does not
require hiring a programmer. Our simple interface will allow you to
deliver leads of any vertical within five minutes.
ADVANCED REPORTING
Our real-time reports will not leave you guessing which campaigns
are
performing well. Upon logging into Klazzle's LMS your dashboard will
present you with a summary of activity by vertical, client, and vendor.
Advanced reports include detailed transaction and campaign
reports.
LEAD VERIFICATION
Why pay for fake leads. With lead verification and lead scoring you
can ensure you are only paying for the leads that pass these tests.
Klazzle will sell leads that have passed the scoring test.
6. FILTERING
Klazzle offers advanced filtering options throughout the system. If your
targeted audience is geo specific or maybe you are only interested in
certain income brackets, Klazzle will ensure you are only buying and
selling leads that match your filters.
SCHEDULING
Some clients will only accept leads during normal business hours. Klazzle
allows you to configure your client and vendor campaigns to restrict
acceptance and delivery during off hours. Leads may become stale if
they sit too long, scheduling keeps your leads fresh at all times.
AUTO RESPONDERS
Stay in touch with your leads by using lead capsule auto responders.
Configure personalized email messages for web forms, vendor
campaigns and even when you sell a lead to a client. Email marketing
is an important step in nuturing your leads.
7. CLIENTS
We have an extensive client base in that ranges from colleges
offering degree programs to schools offering certificate
programs and from the for-profit and the not-for-profit sector
of higher education.
Colleges
Universities
Trade Schools
Agency of Records
Lead Companies
OUR TEAM
Our team of experienced professionals is here to help you
grow your student body. We train and employ experienced
marketers, IT professionals, graphic artists, bloggers and
business development reps to assure you'll receive the best
services and leads from us.
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8. CONFERENCES
We attend dozens of conferences every year to make sure that
our team is delivering a cutting edge product. This is a
short list of the conferences we will attend in 2013.
Affiliate Summit West - Caesars Palace Las Vegas | January 13-15, 2013
LeadsCon Las Vegas - The Mirage Hotel & Casino | March 18-20, 2013
SES - March 25-28 | New York
Ad Tech - Moscone Center West/San Francisco | April 9-10, 2013 |
Conversion Conference - San Francisco | April 15-17
PubCon - New Orleans | April 22-25
SMX - London | May 15-16
APSCU - Orlando, FL Orlando Convention Center | June 5-7
9. QUESTIONNARE
1. Your College:
2. Your First & Last Name:
3. Your Email:
4. Your Title:
5. Your Phone Number:
6. How many students attend your college?
7. How many campuses does your college operate?
8. Do you currently purchase leads?
9. Who is your target audience?
10. What is the student's age range?
11. Is there focus on one gender more than another?
12. Do you target a specific ethnic group?
13. What is your geo-target (cities, zip codes)?
14. What programs or areas of studies do you want us to focus on?
15. What percentage is campus -vs- online students?
16. What days of the week would you like to receive leads?
17. Can you provide us with your process in regards to application and
enrollment?
18. Do you offer students assistance in financial aid?
19. What other forms of advertising do you use: Radio, TV, Billboard,
Magazine, Newspaper
20. What form of advertising and marketing yields the highest results for
your school?
21. How much time does your marketing team put into social media?