Open innovation 2 0

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Open Innovation 2.0

by Jeroen Klijs MSc
www.ChainsManagers.com

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Open innovation 2 0

  1. 1. Open Innovation 2.0 The evaluation of the first implementation of Open Innovation 2.0 Jeroen Klijs – www.chainsmanagers.com 11/15/2013 1
  2. 2. Assignment: Design a valorisation infrastructure for a European innovation network The example of the IDECAT Network of Excellence Jeroen Klijs – www.chainsmanagers.com 11/15/2013 2
  3. 3. IDECAT NoE (Case 2) Aim: Set up a sustainable research structure (~EIT) for the European catalysis sector Partners: 37 academic laboratories over 12 European Countries Network of Excellence: best researchers of Europe in Catalysis 2 Nobel Laureates CNRS, NRSC-C, CSIC, University of Southampton, CNR, KU Leuven, MPG, EPFL, … My position: Associate research and education (Eindhoven, Strasbourg, Southampton) WP12: Technology Transfer to the industry Jeroen Klijs – www.chainsmanagers.com 11/15/2013 3
  4. 4. Catalysis is … A catalyst is… •Think of the catalyst under a car •Yeast is a catalyst used to brew beer •A catalyst is a substance that influences a chemical reaction, in order to: o o o Reduce waste Lower energy consumption Make new medicine possible An animated introduction to catalysis http://www.youtube.com/user/proftromp/videos Catalysis as an enabling technology •European catalyst market: 1.500 million € / year •80 per cent of all chemical industrial processes use catalysts •EU chemical industry: 1.400.000 million € / year Jeroen Klijs – www.chainsmanagers.com 11/15/2013 4
  5. 5. Assignment • The European Commission has set the following aims: o One European market, also for research o There is a belief that Europe should move towards Open Innovation • I will explain this in the next slide o A target for growth and jobs • Innovation driven economy (Why an innovation economy? Why 3%?) • Academia-industry collaboration • Your target is to o Design infrastructure that benefits Informatics Europe, IDECAT or a similar network o While making Europe the most attractive continent for research and innovation in the world… WHY? o … by designing and implementing enhancements to Open InnovationWHY? • I will introduce “IDECAT” and the “open innovation” challenge in the next slides Jeroen Klijs – www.chainsmanagers.com 11/15/2013 5
  6. 6. Inside information on IDECAT • IDECAT o used to be three networks of excellence on catalysis, thus 2/3 of staff made redundant at start • emotional stress o Project objectives not clear o Professor are in the network most only for • Research funding • Prestige o Notice: IDECAT budget can not be spend on research • Participants o o o o Do not know each other (information) Are individualistic, as opposed to working as a group Highly political environment (they are competitors, not colleagues) Cultural differences Jeroen Klijs – www.chainsmanagers.com 11/15/2013 6
  7. 7. Open Innovation by Chesbrough One Company (Multinational / MNC) Source: Chesbrough (2003) Jeroen Klijs – www.chainsmanagers.com 11/15/2013 7
  8. 8. Open Innovation by Chesbrough Sell or license for cash (€ € €) Patents One Company (Multinational / MNC) High Tech Starters Source: Chesbrough (2003) Jeroen Klijs – www.chainsmanagers.com 11/15/2013 8
  9. 9. Open Innovation by Chesbrough Sell or license for cash (€ € €) Patents One Company (Multinational / MNC) High Tech Starters Use cash (€ € €) to obtain new technologies (patents, startups) Source: Chesbrough (2003) Jeroen Klijs – www.chainsmanagers.com 11/15/2013 9
  10. 10. Open Innovation by Chesbrough Sell or license for cash (€ € €) Patents One Company (Multinational / MNC) High Tech Starters Use cash (€ € €) to obtain new technologies (patents, startups) Source: Chesbrough (2003) Jeroen Klijs – www.chainsmanagers.com 11/15/2013 10
  11. 11. Open Innovation by One geographical region Chesbrough Extended city: e.g. Munich / Bayern, Silicon Valley One Company (Multinational / MNC) Sell or license for cash (€ € €) Patents High Tech Starters Use cash (€ € €) to obtain new technologies (patents, startups) Source: Chesbrough (2003) Jeroen Klijs – www.chainsmanagers.com 11/15/2013 11
  12. 12. Henry William Chesbrough • Used to work at Quantum o Product development o Marketing • Now Professor at Berkeley • • Coined the term “Open innovation” “Universities cannot participate in open innovation, for as they are too slow” (Chesbrough, 2003) • Open innovation o o o o Focus on patents & start-up companies Inside one region (extended city, Silicon Valley) USA ICT sector Jeroen Klijs – www.chainsmanagers.com 11/15/2013 12
  13. 13. Your assignment Open Innovation (Chesbrough) • • • • • Universities are too slow to participate No university-industry transfer No interregional collaboration Focus on patents & start-up companies Your assignment • • • • o Europe focusses on research collaborations (Verspagen, 2005) IT sector in the USA Note: Further research on the above topics recommended (Chesbrough, 2006) Jeroen Klijs – www.chainsmanagers.com You are an academic network, … … that has to work with industry Integrate European research From your experience, patents and start-ups are not that important • Chemicals sector in Europe 11/15/2013 13
  14. 14. The position of universities in Open Innovation European advances in Open Innovation The example of the European chemicals sector Jeroen Klijs – www.chainsmanagers.com 11/15/2013 14
  15. 15. More information about IDECAT NoE (Case 2) Extended partners: Very positive evaluation: Notes IDECAT Industrial Board (IB) 35 Chief Technology Officers of multinationals in the European Chemicals industry Shell, BASF, TOTAL, Repsol, ENI, Sasol, … The European Commission mentioned they felt IDECAT was the best performing out of nearly 200 similar networks They based this decision on our efforts for both technology transfer to the industry and outreach Both the academic IDECAT partners and the IDECAT IB appreciated the knowledge infrastructure Became European Research Institute for Catalysis A.I.S.B.L. (ERIC) http://www.eric-aisbl.eu/ Jeroen Klijs – www.chainsmanagers.com 11/15/2013 15
  16. 16. Approach to implementing “Open Innovation 2.0” 1. Develop the organisational structure (IDECAT Industrial Board (IDECAT IB)) 2. Research road mapping + collaborative proposals 3. Implement infrastructure to pool knowledge resources Jeroen Klijs – www.chainsmanagers.com 11/15/2013 16
  17. 17. Developing the organisational structure of IDECAT IDECAT 37 Research Institutes / Universities IDECAT Industrial Board 37 Multinationals in Chemistry Open Innovation according to Chesbrough (2003, 2006) Open Innovation required for IDECAT Mission IDECAT Industrial Liaison Office Support interaction to facilitate exchange of knowledge European Commission Socio-Economic Environment: - Funding (FP7) - Legal issues me & colleague in Valencia Jeroen Klijs – www.chainsmanagers.com 11/15/2013 17
  18. 18. Channels to Transfer Knowledge (Bongers et al., 2003) Bongers et al. (2003) did an inventory of all possible channels to transfer knowledge 1. 2. 3. 4. 5. 6. 7. 8. Sharing of facilities Cooperation in education Contract research Publications Conferences Mobility of people Informal contacts Cooperation in R&D 9. Patents 10. Spin-offs and entrepreneurship Open Innovation according to Chesbrough (2003, 2006) Open Innovation required for IDECAT Mission “Open Innovation 2.0” Jeroen Klijs – www.chainsmanagers.com 11/15/2013 18
  19. 19. Start with Informal contacts • Knowledge transfer almost always starts with this channel • IDECAT Industrial Board formed… • … from Chief Technology Officers known by IDECAT researchers 35 Chief Technology Officers of multinationals in the European Chemicals industry Shell, BASF, TOTAL, Repsol, ENI, Sasol, … • Academia-Industry Research Roadmap developed and implemented Jeroen Klijs – www.chainsmanagers.com 11/15/2013 19
  20. 20. Collaborative Research is next • Cooperation in R&D Acedemia-Industry o Universities supply ideas, companies market o Precompetitive research: Capacity building in EU • Publications Acedemia-Academia o Papers with multinational authors well perceived • Sharing of facilities o Booklet: Information on experimental equipment “from Software to Synchrotron” Acedemia-Academia-Industry • Academia-industry collaboration • Collaboration in-between European regions • Participants believe in the collaborative system Jeroen Klijs – www.chainsmanagers.com 11/15/2013 + 20
  21. 21. Last, all other channels for knowledge transfer are developed These channels support collaborative research that was set up just before (which is why these channels for knowledge transfer come last) • Education: Set up European PhD & MSc • European world-leading conference on catalysis • Mobility of researchers o Visits to other universities o IDECAT Recruitment Service • Contract research: Industrial Board buys research from academia and start-up companies • Event to broker Patents and High-tech starters to the Industrial Board Jeroen Klijs – www.chainsmanagers.com 11/15/2013 21
  22. 22. The resulting structure for “Open Innovation 2.0” at IDECAT Chesbroug: One Company (Multinational / MNC) IDEA Jeroen Klijs – www.chainsmanagers.com MARKET 11/15/2013 22
  23. 23. The resulting structure for “Open Innovation 2.0” at IDECAT (precompetitive) Collaborative Research • 37 MNCs • 37 Research institutes / universities (idea side) IDEA Jeroen Klijs – www.chainsmanagers.com MARKET 11/15/2013 23
  24. 24. The resulting structure for “Open Innovation 2.0” at IDECAT Multiple geographical regions in Europe (precompetitive) Collaborative Research • 37 MNCs • 37 Research institutes / universities (idea side) IDEA Jeroen Klijs – www.chainsmanagers.com MARKET 11/15/2013 24
  25. 25. The resulting structure for “Open Innovation 2.0” at IDECAT Patents and licensing Multiple geographical regions in Europe (precompetitive) Collaborative Research • 37 MNCs • 37 Research institutes / universities (idea side) • high tech starters (SME) Collaboration in education (OPEN) IDEA Jeroen Klijs – www.chainsmanagers.com High tech starters Contract research Mobility of people MARKET (CLOSED) 11/15/2013 25
  26. 26. Conclusion Jeroen Klijs – www.chainsmanagers.com 11/15/2013 26
  27. 27. Key research findings • Answers to research recommended by Chesbrough (2006): o o o o Open Innovation outside USA: EU inter-regional collaboration works transfer of knowledge beyond patents and start-ups (Bongers, 2003) University-Industry links can work Jeroen Klijs – www.chainsmanagers.com 11/15/2013 27
  28. 28. Benefits to IDECAT partners • Both industrial and academic partners in IDECAT have access to a set of tools that allow them to access knowledge throughout Europe o Supportive when writing research grants • Curie ITN: Recruitment service • Dissemination section • Partner search (small companies, analytics, modelling) o A company that wants to develop an innovative product • Has access to knowledge resources previously unavailable (lack of information) • Can reduce development cost o Promotional value • European Commission called IDECAT the best performing Network of Excellence out of nearly 200 similar networks Jeroen Klijs – www.chainsmanagers.com 11/15/2013 28
  29. 29. References Bongers, F., Hertog, P. den, Vandeberg, R., & Segers, J. (2003, October). Naar een meetlat voor wisselwerking: Verkenning van de mogelijkheden voor meting van kennisuitwisseling tussen publieke kennisinstellingen en bedrijven/maatschappelijke organisaties [Towards the measurement of interaction: Exploration of the possibilities for measuring technology exchange between public research institutions and companies/social organisations] (Final report to AWT). Dialogic, Utrecht: The Advisory Council for Science and Technology Policy (AWT). Chesbrough, H.W. (2003). Open Innovation. Chesbrough, H. W., Vanhaverbeke, W., & West, J. (2006). Open innovation: Researching a new paradigm. Oxford, UK: Oxford University Press. Jeroen Klijs – www.chainsmanagers.com 11/15/2013 29
  30. 30. Questions? • Would such a system benefit Informatics Europe? ? Jeroen Klijs – www.chainsmanagers.com 11/15/2013 30
  31. 31. Chains Managers Supporting academics and companies to accelerate knowledge transfer Jeroen Klijs – www.chainsmanagers.com 11/15/2013 31
  32. 32. Challenges and solution to implement Open Innovation 2.0 Challenges • Neutral ground is a benefit to avoid: o o • • • Discussion within a university on dealing with IP developed at the university Discussion in-between universities on which system to use Data collection is a challenge Investment requirements There are additional benefits that come with size of the pool of knowledge Jeroen Klijs – www.chainsmanagers.com Chains Managers solutions • • • • We offer neutral ground, shaped in a professional solution We have proven experience in collecting the data required We enable sharing of cost for development and maintenance over multiple users We offer one central solution 11/15/2013 32
  33. 33. Chains Managers – Our team Jeroen Klijs •Educated in chemical process engineering, in Technical Innovation Sciences, and in Technology Policy •Knowledge transfer expert with several previous positions in that area •Specialized in the development of infrastructure that supports the commercialization of knowledge Maarten Swemmer •Educated in Human Computer Interaction: user centered design •Worked on best in class content management processes and corresponding business implementation •IT generalist with experience in online marketing, online tool development and (integration in) complex IT landscapes Jeroen Klijs – www.chainsmanagers.com 11/15/2013 33
  34. 34. Chains Managers Interested? For information, questions, or an introduction to our tool, do contact us. Jeroen Klijs Msc Jeroen.Klijs@ChainsManagers.com www.chainsmanagers.com Supporting both academics and companies to accelerate knowledge transfer Jeroen Klijs – www.chainsmanagers.com 11/15/2013 34
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