At iQU we have developed 42 gamer segments, based on Richard Bartle’s player archetypes. We are working with game companies across the globe to help them identify and evaluate their gamers according to these segments.
You can start on a small scale yourself: Use the 4 player-archetypes as your initial segments and I can promise you very useful and interesting insights. The better you understand your gamers the better you will be able to target them.
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