iQU Presents: Games Going Forward
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State of the Game Industry Market in 2011 ...
State of the Game Industry Market in 2011
· Market going through revolution in multiple ways
o Games are global: The market is per definition global
o Games are services: no longer products but services
o Games are free: experience than game first and then pay if you like it
o Games are brands: existing game brands branch out and new brands rise in months (AngryBIrds/Farmville)
o Market cap on total spending but major changes underneath: shows social, mobile, MMO, console etc
o Global growth comes from emerging markets and further uptake of F2P business model
o Free-to-play gaming (Is it here to stay?)
o Social gaming (Hype, destination or incremental part of any game?)
o Cross-platform gaming: (What will this look like?)
NewZoo report exclusive findings from paid report
o Growth of MMO market fueled by F2P > Western, Emerging and Asian markets
o Challenge: very competitive field
o Potential ways forward to maintain growth
o Sizing markets > Specifically for your game
o F2P facts on mobile: e.g. 80% of iPhone and 78% of iPad game spending is in-game purchases.
o Role of mobile > Opportunity for TV
Forecast: The future of gaming in 2012 + in 2017.
o Free-to-play: Will all platforms become free-to-play. My vision is they already are because only 44% of console gamers ever plays and free demo’s are offered. F2P+P2P mixed models.
o Social gaming: Will this term disappear and social features be a part of every single game and not a specific field?
o Cross-platform: people take their game across all their interfaces, CoD Elite might be the start of a subscription to an IP across all platforms
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