iQU Presents: Games Going Forward

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State of the Game Industry Market in 2011 …

State of the Game Industry Market in 2011

Topics Covered:
· Market going through revolution in multiple ways
o Games are global: The market is per definition global
o Games are services: no longer products but services
o Games are free: experience than game first and then pay if you like it
o Games are brands: existing game brands branch out and new brands rise in months (AngryBIrds/Farmville)
o Market cap on total spending but major changes underneath: shows social, mobile, MMO, console etc
o Global growth comes from emerging markets and further uptake of F2P business model
o Free-to-play gaming (Is it here to stay?)
o Social gaming (Hype, destination or incremental part of any game?)
o Cross-platform gaming: (What will this look like?)

NewZoo report exclusive findings from paid report
o Growth of MMO market fueled by F2P > Western, Emerging and Asian markets
o Challenge: very competitive field
o Potential ways forward to maintain growth
o Sizing markets > Specifically for your game
o F2P facts on mobile: e.g. 80% of iPhone and 78% of iPad game spending is in-game purchases.
o Role of mobile > Opportunity for TV

Forecast: The future of gaming in 2012 + in 2017.
o Free-to-play: Will all platforms become free-to-play. My vision is they already are because only 44% of console gamers ever plays and free demo’s are offered. F2P+P2P mixed models.
o Social gaming: Will this term disappear and social features be a part of every single game and not a specific field?
o Cross-platform: people take their game across all their interfaces, CoD Elite might be the start of a subscription to an IP across all platforms

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  • 1.  Speakers today
  • 2. Source: Newzoo Infographics
  • 3. Online Mobile DLCSource: Newzoo Infographics
  • 4. Online Mobile DLCSource: Newzoo Infographics
  • 5.  Speakers today
  • 6. 50%45%40%35%30%25%20%15%10%5%0% Casual sites Social Mobile MMO Console PC/Mac Boxed PC/Mac Download Source: 2011 Newzoo Data Explorer
  • 7. 60%50%40%30%20%10%0% Casual sites Social Mobile MMO Console PC/Mac Boxed PC/Mac Download * Aggregate for UK, GER, FR, SP, IT, NL, BE Source: 2011 Newzoo Data Explorer
  • 8. 45%40%35%30%25%20%15%10%5%0% Casual sites Social Mobile MMO Console PC/Mac Boxed PC/Mac Download Source: 2011 Newzoo Data Explorer
  • 9. 45%40%35%30%25%20%15%10%5%0% Casual sites Social Mobile MMO Console PC/Mac Boxed PC/Mac Download Source: 2011 Newzoo Data Explorer
  • 10. 2011 vs. 2010 2011 vs. 2010 2011 vs. 2010 revenues revenues revenues $ 2,571,000,000 +3% € 473,000,000 +13% $ 270,000,000P2P F2P P2P F2P P2P F2P 53% 47% 42% 58% 39% 61% players players players 39,400,000 +3% 8,700,000 +11% 23,400,000 payers payers payers Source: 2011 MMO Games Market 22,300,000 +6% 4,500,000only shown live during webinar +13% 9,200,000 Report $ / month € / month www.newzoo.com/report € / month $ 9.61 -3% € 8.76 +1% $ 2.45 2011 vs 2010 2011 vs 2010 Share F2P Share F2P 2011 vs 2010 39% > 47% 54% > 58% Growth in number of MMOs F2P spending F2P spending +50% +24% +14% Average revenue per game
  • 11. Source: Newzoo Infographics
  • 12. Source: Newzoo Infographics
  • 13. 16% of 8.8m active MMO gamers like United States Russia shooters: 1.4m Germans GermanySource: 2011 Newzoo Data Explorer, 2011 MMO Games Market Report
  • 14. Russia 32% of 2.6M active MMO gamers that spend United States money in F2P MMOs like shooters: 830,000 Germany Germans (9% of all active MMO gamers)Source: 2011 Newzoo Data Explorer, 2011 MMO Games Market Report
  • 15. *Highest Player Acquisition Growth Rateswithin IQU’s 80M player profile dBase.
  • 16.  Speakers today
  • 17. Source: Newzoo 2011 Games Market Revenue Report
  • 18.  Speakers today
  • 19. Factor Analysis: Visualisation platforms & size across 200+ topics 1 0,8 Social Casual 0,6Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 20. Factor Analysis: Visualisation platforms & size across 200+ topics 1 0,8 Social Casual 0,6Factor1 0,4 Mobile MMOs 0,2 PC Download Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 21. Factor Analysis: Visualisation platforms & size across 200+ topics 1 0,8 Social Casual online 0,6 TVFactor1 0,4 Mobile apps MMOs 0,2 PC Download cloud Consoles 0 PC Boxed -0,2 0 0,2 0,4 0,6 0,8 1 -0,2 Factor2
  • 22. DE 36.300.000 Overlap with -->Platform Portals Social Mobile MMOs Consoles Boxed DownloadedPortals 26.300.000 52% 66% 42% 70% 74% 61%Social 16.500.000 83% 74% 52% 80% 78% 65%Mobile 22.200.000 78% 55% 46% 78% 76% 63%MMOs 13.200.000 only shown85% during webinar 77% live only shown live 64% 83% 78% 89%Consoles 24.600.000 75% 54% 70% 45% 79% 58% during webinarBoxed 26.000.000 75% 49% 65% 45% 75% 67%Downloaded 20.000.000 81% 54% 70% 51% 72% 87%
  • 23. DE 36.300.000 Overlap with -->Platform Portals Social Mobile MMOs Consoles Boxed DownloadedPortals 26.300.000 13.800.000 17.200.000 10.900.000 18.400.000 19.500.000 16.100.000Social 16.500.000 13.800.000 12.200.000 8.500.000 13.200.000 12.800.000 10.700.000Mobile 22.200.000 17.200.000 12.200.000 10.200.000 17.300.000 17.000.000 13.900.000MMOs 13.200.000 11.000.000 only shown live11.800.000 10.200.000 during webinar only shown8.500.000 10.200.000 live 11.200.000Consoles 24.600.000 18.400.000 13.200.000 17.300.000 11.200.000 19.400.000 14.300.000 during webinarBoxed 26.000.000 19.500.000 12.800.000 16.900.000 11.800.000 19.400.000 17.300.000Downloaded 20.000.000 16.100.000 10.700.000 13.900.000 10.200.000 14.300.000 17.400.000
  • 24. DE 24.000.000 Overlap with -->Platform Portals Social Mobile MMOs Consoles Boxed DownloadedPortals 4.600.000 3.600.000 3.300.000 3.900.000 3.800.000 3.800.000 3.700.000Social 3.100.000 2.400.000 2.500.000 2.600.000 2.800.000 2.700.000 2.600.000Mobile 5.500.000 2.900.000 3.800.000 4.200.000 4.800.000 4.800.000 4.200.000 only shown live during webinarMMOs 4.500.000 only2.800.000 live3.200.000 3.400.000 shown during 3.800.000 3.800.000 3.600.000Consoles 14.200.000 3.900.000 5.100.000 5.700.000 7.100.000 12.300.000 7.700.000Boxed 17.000.000 webinar5.200.000 6.200.000 7.900.000 14.100.000 3.800.000 9.100.000Downloaded 7.500.000 3.300.000 4.200.000 4.400.000 4.900.000 6.400.000 6.900.000
  • 25.  Speakers today