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iQU Game Developers Presentation

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iQU delivers qualified users to Game Developers and Advertisers …

iQU delivers qualified users to Game Developers and Advertisers
worldwide which maximizes revenue for Publishers.

How we roll:
By defining marketing goals with our Developers, we drive return on media
spend and deliver increased revenue and reach. Our open platform provides
both Game Developers and Publishers online access to their campaigns.

Working with our experienced team and scalable approach to game marketing,
we enable our partners to grow in both volume and value.

Game Developers, we've got you covered:
*Vast categorized Publisher portfolio, match-making gamers
*Maximize the value of your players and minimize your costs with our deep market knowledge
*Dedicated, multi-lingual partner account teams available 24/7

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Transcript

  • 1. An Introduction to iQU Your game is our passion
  • 2. 2009 Birth of MMOLife Launch of Localized MMO Portals 2011 Rebranding to iQU 2013 Launch ff Mobile Services 2012 Winner of Red Herring Award History 2014 Aquisition of HoneyTracks
  • 3. Today Branding Performance C A M P A I G N S Multiple Traffic Solutions Premium Gaming Portals Gaming Sites Media Networks Social Search R.T.B. Re- targeting A full-service, results-driven, games marketing partner for advertisers, publishers and agencies, bringing expertise and performance to the digital games industry.
  • 4. www.mmogames.com Marketing Campaigns Discovering Trends Gathering Market Insights Creative (A/B) Testing Building a Community
  • 5. Branding Opportunities Over 1 Billion monthly impressions mmogames.com jeux-mmorpg.fr mmobomb.com xfire.com onrpg.com mmorpg.com +50 gaming websites
  • 6. Channel Categories Contextual Display E-mail In App / In Game Mobile Network RTB Search
  • 7. The Life Cycle Launch Growth Maturity Optimization
  • 8. Ad Solutions Team • Designer • Analysts • Campaign Management • Tech Support We Work For You Partner Manager • Campaign Strategy • Campaign Guidelines • Campaign Updates Content Team • Content Marketers • Designers • Community Team Client
  • 9. Media Buying Testing Define campaign parameters Insights A/B testing Speed Instant delivery of traffic enables quick assessment +148 Networks
  • 10. Innovation Fraud prevention & detection Dynamic Pricing Multi-event Tracking
  • 11. Global Reach Strong Markets The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK Growth Markets
  • 12. Portfolio 250 Campaigns Active 30,000 Games promoted up to date 4,500 Active Publishers
  • 13. Testimonials Whitney Henderson Senior Marketer “ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management." “ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal." Anthony Babichev Deputy director of Global Advertising " Awesome to work with. Incredibly organized, easy to communicate with, responsive and professional feedback." Michael Lee Brand Manager
  • 14. Success starts here… Get Started EXAMPLE CAMPAIGN Goal: Generate 2500 new players KPIs : Play rate of 30%. Recoup of 200% in 60 days Target Audience: Male 20-30 Markets: United States and LATAM Game Genre: MOBA Platforms: Web Registration flow: SOI Pay-out model: CPL Launch date: 1st of month Campaign period: 1 month Budget : $20,000
  • 15. PR & Branding Approach Our Approach Identify Client Objectives Selection of Reach Publishers Game Branding Campaign Representing Premium Global Game Websites Build brand image and awareness of your game(s) Partnership consultation to meet branding/reach objectives Exclusive mmogames.com promotion Game Portals
  • 16. Performance Marketing Approach Our Approach Client Portfolio Identify Client Objectives Selection of Publishers Test & Optimize Creative design Creative Analysis Landing page optimization Campaign optimization Dynamic Pricing model Gam e Port- als Game Sites Media Net- woks Social Sear- ch R.T.B. Re- targeti ng
  • 17. iQU.com Next Step: Customized Proposal contact games@iqu.com

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