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Case Study: Sicap - Interactive USSD Advertising Application
Case Study: Sicap - Interactive USSD Advertising Application
Case Study: Sicap - Interactive USSD Advertising Application
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Case Study: Sicap - Interactive USSD Advertising Application


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  • 1. Interactive USSD Advertising Application As an innovator and pioneer of USSD-based services, Sicap established a partnership with a major operator group to capitalise on USSD messaging by integrating sponsored ads. The goal was to enable brand names or enterprises in a specific region to intelligently target mobile subscriber groups with promotional messages. iQuest and Sicap joint forces to create an advertising solution that could allow operators to reach their customer base in a personalised way through an intelligent mobile ads offering. The Business Context The result of our partnership with iQuest is a reliable and interactive solution, ready to cope with USSD potential for advertising. iQuest’s hard-work, support and commitment to the project have proven to be invaluable. Thomas Vontz COO, Sicap Telecommunications | Sicap
  • 2. Telecommunications | Sicap Software Services Case Study iQuest was engaged to design, develop and test the solution that allows ad tagging into a USSD message, using the remaining number of free characters after the USSD message body. The advertising promotion in USSD can be a simple static text without a service activation command, or it can be an interactive menu allowing the user to directly purchase/activate the advertised service without interrupting the actual USSD session. Together with Sicap, iQuest created Tails Provider, a smart application for creating and deploying advertising messages based on the subscriber’s profile, message history and assigned priority of advertisements. The application was built using JDK 1.7, thus leveraging new language features and improved garbage collection (G1 GC). It can run in any server such as Tomcat, Jetty, Jboss, Weblogic. The performance was carefully optimised in order to ensure the best user experience. Tails Provider was designed to run on multiple nodes, each connecting to the underlying database, that is itself on multiple nodes and synchronised using Oracle RAC. The Solution The Business Impact Tails Provider ensures smooth integration for interactions with other internal systems, including the billing system. It also provides interfaces for the Tails GUI in order to create, update, modify and approve tail texts as well as manage domain entities associated with tails (service plans, service codes, market codes, marketing initiatives, services & service content) and system parameters like default texts and global configurations. Mobile operators can exploit the USSD advertising solution for multiple, widely used services, capitalising on both volume and scope. For the operator, the financial gains are not offset by any technical challenges or network capacity strains. When subscribers request information from their handset menu, the USSD tail simply fills up the otherwise wasted space, without causing an additional load on the network. The USSD interactive advertising solution completes the range of services already available on this channel, allowing operators to further exploit the advertising potential in a very simple, user-friendly manner. Mobile operators can exploit the USSD advertising solution for multiple, widely used services, capitalising on both volume and scope.
  • 3. Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and Energy. With a growing international presence, iQuest provides a full range of software development services, integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics platforms. Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in Romania, as well as local and affiliate offices in Europe, the US and Asia. About iQuest For more information on this project, please contact: Sicap is a global leader in software solutions for Mobile Network Operators (MNOs). With almost 20 years of experience, Sicap has over 920 million subscribers and a strong market presence with an impressive list of customers featuring 120 MNOs across EMENA, Africa, Russia, and Southeast Asia. About Sicap