New Service Offering
The MENA telecom operator has always been focused on
offering the foremost technology in communications.
Maintaining its position as a market leader means that the
company has to introduce new services and adapt its
service provisioning to suit the changing needs of its
To complement its wide array of voice and digital services,
the telecom company decided to extend its B2B offering
with Cloud Services. This would enable it to provide
businesses with a complete set of cloud-powered services,
while staying ahead of the competition.
Cloud Services Platform
iQuest committed to building a scalable eCommerce portal
website, that allows the operator to sell cloud-based
services, ranging from email & web hosting to virtual
servers and collaboration tools, to its business customers.
Based on the hybris commerce platform, the portal website
features three main components: Customer Cloud
Storefront, Self Service Portal and a Business
Administration Portal. By addressing the needs of both
customers and internal business users, it offers a great deal
of service flexibility.
iQuest developed and implemented the two client-facing
components of the website as well as the business
administration part, focusing on the automation of the
Our client is a leading mobile carrier
in MENA. It provides services to both
individuals and enterprises and has
a customer base of more than 36
Customer Cloud Storefront
The focal point of customer interaction with the cloud
solution is a web-enabled storefront used for acquisition
purposes. The commerce platform benefits from a wide
range of features, such as promotions, discounts,
personalisation and CMS, enabling customers to browse,
research, register and purchase IaaS and SaaS cloud
Customer Self Service Portal
Through a Single Sign On platform, authenticated and
authorised users can access an administration panel
allowing them to view their current service subscription,
manage permissions, upgrade and renew subscriptions, and
add subscription add-ons.
The portal supports commerce features that allow cross-
sells, up-sells and notifications, upholding a healthy
Business Administration Portal
At the business process level, the B2B portal enables the
company’s business users to administer the products and
subscriptions sold through the storefront.
The tool empowers non-technical internal members to
define product features, prices, create special offers, and
manage the storefront catalogue without any development
effort from the IT department, reducing the system’s
Solution integration and orchestration
The full automation of the purchase and provisioning
process entailed providing advanced integration and
orchestration of the 23 systems - part of the overall
solution, such as billing, CRM, POS, FraudCheck, Siebel,
TIBCO and dotmasr, within a unified commerce platform.
As part of the solution, a generic product implementation
extension was designed to enable the mobile carrier to sell
and add new software in the cloud with no intervention from
the vendor and no additional maintenance and support. The
cloud portal is based on the hybris 4.8 platform and it is
deployed on Oracle WebLogic server. The portal solution
was internationalised to support strong multi-language
personalisation and layout for English and Arabic.