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Case Study: British Online Fashion Retailer - Online Fashion Marketplace
 

Case Study: British Online Fashion Retailer - Online Fashion Marketplace

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    Case Study: British Online Fashion Retailer - Online Fashion Marketplace Case Study: British Online Fashion Retailer - Online Fashion Marketplace Document Transcript

    • New Online Proposition With millions of registered users and active customers worldwide, the client has enjoyed significant success and growth since its inception. In order to accommodate the growing needs of their active and passionate community, the company needed to complement their existing offering with an online marketplace that would enable vintage clothing sellers and independent designers to sell fashion items to anyone in the world. Commerce Fashion Platform iQuest worked alongside a global digital marketing agency, selected by the client, to design and build the new platform. The idea behind the online marketplace was to build a digital platform where a wide array of third parties such as boutiques, individuals and designers could open virtual stores and sell products through the website. The development of the new website was based on a delivery approach that included a three-phase roadmap, a detailed scope and agile scrum method. The e-commerce platform was built from the ground up with iQuest developing the complex back-end and ensuring 24/7 maintenance and operational support for the website. Creating the platform included the development of the user profile management (buyer, seller, online boutique) and the order and basket management components, as well as the invoice processor, a monthly billing engine. Specific scripts were designed to collect and transfer financial data to the accounting department. Our client is a global online fashion and beauty retailer which offers over 50,000 branded and own-label products. Its websites target the UK, USA, France, Germany, Spain, Italy and Australia and ship to over 190 countries.
    • Unique and Simple Marketplace Website The client’s marketplace website groups many independent fashion designers and boutiques from all over the world to a single platform, giving them the opportunity to sell their products and reach a relevant audience without having to worry about promotion, billing, marketing, and delivery options. The e-commerce platform enables all sellers, regardless of their size, to log on and upload items for sale or apply to have their own featured boutique, ensuring all user- generated content remains easy to create and manage. It also features social network integration for website login with the user’s Facebook account and like/share capabilities, PayPal integration and faceted search. Sales through the marketplace platform registered a 700% growth in its first year. The website is now home to more than 580 vintage, independent label and multi-brand fashion boutiques in 70 countries worldwide, listing over 100,000 items. It has since received multiple industry awards and has been recognised as a benchmark in online fashion retailing. The client’s marketplace website is a unique commerce platform that successfully extends its online proposition, proving to be a vital part of its engagement strategy. About iQuest iQuest is an international IT services group that for more than 15 years has been delivering an extensive portfolio of customised software solutions, products and integration services across Europe, MEA and the US. With a successful combination of technical expertise and service excellence, iQuest drives long-term business value for leading companies in Life Sciences, Telecom, Financial Services, Transportation and Energy. Headquartered in Germany, iQuest has local teams in Switzerland, Romania and the US, and currently employs more than 500 people. For more information, please visit: www.iquestgroup.com © Copyright 2014, iQuest Technologies. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.