Web page design : Part I10 Secrets To Improving Your Websites Conversion RatioAccording to the so-called experts, a decent conversion ratio is right around one percent. In otherwords, one out of every one hundred visitors to your website converts to a sale.Personally, I think you should ignore what the experts say, and strive to achieve as high a conversionratio as possible. You should never be satisfied. You should always be looking for ways to improve yourconversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts ashigh as ten percent!Unless youre selling a big-ticket item and making £200 or more per sale, its extremely difficult to makeany real money with only a one percent conversion ratio.Of course, there are exceptions to every rule, and if your website is attracting hundreds or eventhousands of visitors a day, then obviously you can do quite well with a one percent or lower conversionratio.But what if you dont have that kind of traffic - and most websites dont. Then what? What if youreselling a £20 e-book and youre only attracting a hundred visitors a day to your website? With a onepercent conversion ratio, that means your website is making a measly £20 a day. And believe me, thatam much more common than you realize.However, what if you could improve your conversion ratio to 3 percent, 5 percent, All of a sudden;youre making £60 to £100 a day with the same amount of traffic. Improve your conversion ratio to tenpercent and viola, that £100 a day turns into £200 a day!So, how do you go about improving your websites conversion ratio? Here are some tips that shouldhelp:
1. Make sure your visitors know what you do, the instant they land on your website. Dont make themhave to guess. Tell them right up front with a benefits-laden headline.2. Make sure the design of your website is up to par, Make it easy to navigate. Get rid of distracting flashor stupid, meaningless graphics that are a waste of everybodys time and take forever to load, Simplifyyour website. Get rid of the flash, graphics and pop-ups!3. Use psychologically effective colours. The colour blue suggests quality, trustworthiness, success,seriousness, calmness - the perfect choice for sales pages. Avoid purple, which connotes uncertainty andambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as muchwhite space as possible. This makes for a much cleaner looking, easier to read website.4. Get your own domain name. URLs that contain names like, "Geocities", "Angelfire" or "Tripod" haveamateur written all over them.5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts6. Put your name, telephone number and street address on your website7. Use authentic customer testimonials, complete with first and last names. Just make sure you get yourcustomers permission first.8. Offer a fair and reasonable money-back guarantee. Thirty days is good. Sixty or ninety days are better!9. Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, ifyoure using PayPal only, youre losing sales. There are a lot of people out there, I included, and that justwont do business with PayPal. Its too much of a hassle!
10. And last but not least, make sure you have a powerful sales letter. A strong and effective sales lettercan blast your earnings into the upper stratosphere!If you arent capable of writing that type of sales letter yourself, hire a copywriting expert to write it foryou.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web page design : End of Part I10 step to publish your booksLearn how to publish your novel, poetry, memoir, how-to book, children books.1) The first thing you need is book publish softwarehttp://www.adobe.com/products/indesign/>> Every day, more graphics professionals, publishers, and print service providers are discovering thatAdobe InDesign is a leap forward in page layout software. Get more information on the benefits ofswitching from QuarkXPress and Adobe PageMaker, as well as resources to aid you in making a smoothtransition to InDesign.http://www.quark.com/>> The first thing to get straight when evaluating QuarkXPress 7 is that with three million registeredusers worldwide, Quark is more focused on keeping existing customers happy than on converting AdobeInDesign users to QuarkXPress. While many people have switched to InDesign, many more have stayedwith QuarkXPress, just biding their time. The newly released QuarkXPress 7 is what theyve been waitingfor.
>>>>After you get the layout software, you can write your story and insert your pictures , add your graphicsand element.2) Picture resolutionthe picture or illustration of your book need high resolution.e.g : 3” x 3” image in your page layout needaround 4.4 mbe.g: dscn8461 270,230KB photoshop imagedscf3326 113KB jpegmake sure that you are using photoshop format or tif format, you can see the DSCN8461 is 27mb, goodfor A5 size image. The DSCF3326 is just a 113K jpg which can do nothing for your book.If you are scanning image by scanner , pls remember that you select tif format and using 350 x 350 dpi (1:1 )PSD = photoshop fileTif = tiff fileJpg = jpeg file>>>>>>>>>>>>>>>>>>My name is Jacky, feel free to email me if you have any question.www.graphicdesignsworld.com
Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web page design : End of Part II10 Step Web Design and Development Contract AgreementThis is not written by a professional lawyer or anyone close to one. It is written by a typically businessowner of a successful web development company who has no law degree or the budget to hire a lawyerto write a web development contract. However, they are in need of a contract agreement that willassure a project will be well outlined for both the client and the developer as to what the expectationsare of the entire project.I must write a disclaimer that this proven web development agreement is purely based on experienceand knowledge of the web design and development industry. Others may write these contracts andagreements differently. This article is written to help others who wish to know how to begin to write a10 step web design and development agreement. So enough said, let’s get down to the 10 steps:1. Scope of Services:Start off with the most important aspect of the entire project. What exactly are you as the developergoing to do for the client? Present a general 3-5 sentence summary of the scope of service. Will you beresponsible for the design and programming? How will the website be updated? Who will beresponsible for the marketing at the end of the proejct? Who will host the website when the project isdone?2. Price and PaymentsThis is the area where you are upfront and state the exact price payment and terms of the payment issplit up into installments. Is the project quoted at a fixed rate? Is it an hourly rate and how is thisdocumented and tracked? Will the payments be made with a certain percentage up front as a downpayment and then a monthly billing cycle, or is it a milestone related payment system?
3. Term and TerminationHow long will this agreement contract be enforceable? If the client does not want to persue the project¾ of the way through the project how can he get out? What are the penalties and timeframe they canexit the contract? This is crucial especially to web development agreements with entreprenuers andstartups who many times have a great idea, some type of outline or business plan for what they wish todo, but for some reason never finish through with the project. Then as the developer you must havecertain rights. Do you keep all of the code that has been developed? Can you finish it and retainintellectual property to it? Many factors can go in this area, but it protects both the client and thedeveloper in the case a developer never is able to complete a project or continues to be late ondeliverables and the client wishes to terminate the relationship.4. Ownership of Intellectual PropertyOne aspect that needs to be addressed is who will retain the intellectual property to the project?Typically the client retains all intellectual property. This area highlights all of the intellectual propertycovered such as the source code, all digital files, documentation, etc. Intellectual property is veryimportant to any and all web design and development projects.5. Confidential InformationMany clients wish to keep all information that is exchanged within a project to the developer as highlyconfidential and cannot be disclosed whatsoever. This must be addressed in any agreement as to theextent that information can be disclosed. Can the developer mention that they are working for the clientduring the course of the project to other prospects or potential clients? Many developers use theirportfolio of clients as sales tools for other clients. This area must represent exactly what is disclosed andfor how long. What period of time is the information kept confidential and so on.6. Warranty and DisclaimerHaving a warranty on the work that is developed is standard in most web projects. Typically a 30-90 daywarranty is given on all work to be functional and bug free. Now this is the area that small details suchas the client having access to the server and by mistake entering the files and making changes onmistake that affect the functionality within the terms. Think of the label on products that you purchasesuch as furniture and mattresses. It says that the warranty is void if you tear the label off. This is whatyou can address in this area. You will provide warranty on certain terms and conditions with specificdisclaimers as well.
7. Limitation of LiabilityThis is the area in which the developer discloses that they are not liable for any losses of money for thedeveloper or other economic losses directly or indirectly associated with the development of thewebsite. Some less experiences clients will turn around to the developer as the source of their websitenot succeeding online. Avoid issues in the future if something does not succeed that the client thoughtwould, especially things that the developer cannot control once the website is launched. Also, during theproject itself, if for whatever reason there is a financial loss, it protects you as a developer.8. Relation of PartiesMake sure that the client and developer understand what their relationship is. Is the relationship adevelopment partnership? Is it strictly a work-for-hire type relationship? Is it a client and vendorrelationship. This is the area where this needs to be highlighted to make sure the business relationship isunderstood.9. Employee Solicitation / HiringMany developers never think twice about this, but there have been cases where clients have luredemployees or freelancers of the developer during or after the project was completed. Of course this hashuge negative aspects associated to it if this happens. That is why this area is also extremely crucial tolay out the fact that the client can not solicite the developers employees in any way when it comes topotential hiring or additional perks. Specify a certain amount of time for this as well. Typically this timefrom is between 2-5 years.10. Entire AgreementThis is the ending of the document that basically should say that the entire document and its attributesfall under the entire contract and that nothing will supersede it. Also, this is the area the will have theclient and developers key representative who will sign it, date it, and post their roles within thecompany. Make sure that any and all modifications after signature are signed with initials of both partiesnext to the change.These 10 steps to writing a successful web design and development contract and agreement will give apeace of mind to both the client and developer and will pave the way to a trusting business relationship.
Some clients may be surprised when presented with what could be a 2-4 page document to read andsign. Don’t be afraid to walk them through each point and reaffirm the fact that such a document isneeded to protect them as a client and you as a developer in any unwanted circumstances, at the sametime highlights exactly what everyone’s obligations are. With that said, there should be no issues andthe client should be willing to sign the document. Of course if they are not willing to sign the documentperhaps it is a financial loss to you as the developer but in the long run it will avoid headaches and evenmore substancial financial losses.Good luck on writing your first web design and development agreement. As all things the more youpractice writing these the easier they become. Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Web page design : End of Part III