IQNOMY® LIQUID INTERNET
 Liquid Internet is the new way of doing business online.
IQNOMY MAKES LIQUID INTERNET POSSIBLE
With the arrival of IQNOMY’s platform for ‘Liquid Internet’ the web is heading towar...
Liquid Containers
The liquid content is placed into so-called Liquid Containers. These intelligent containers can be
fille...
fact that everything is becoming increasingly interlinked means that the internet is everywhere.

IQNOMY’s Liquid Internet...
IQNOMY Liquid Internet
For more information, please contact:

Rob Boeyink

rob@iqnomy.com

T: 00 31 13 465 34 30

W: www.i...
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Whitepaper IQNOMY Liquid Internet: Liquid Internet is the new way of doing business online!

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Turn your website into a customer-centric business channel

Enable your website to adapt itself to each individual visitor. With IQNOMY’s Liquid Internet you can turn your website into a customer-centric business channel in next to no time. In just a few steps your website will present the most relevant content to the right visitor, at the right moment and in real time.

IQNOMY’s Liquid Internet is therefore an efficient web-based S.a.a.S. solution for all your online marketing and sales activities.

IQNOMY’s Liquid Internet allows you to:
1. make your website ‘liquid’ in next to no time;
2. monitor and influence visitors at all times and in real time;
3. make internal processes more intelligent and efficient.

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Whitepaper IQNOMY Liquid Internet: Liquid Internet is the new way of doing business online!

  1. 1. IQNOMY® LIQUID INTERNET Liquid Internet is the new way of doing business online.
  2. 2. IQNOMY MAKES LIQUID INTERNET POSSIBLE With the arrival of IQNOMY’s platform for ‘Liquid Internet’ the web is heading towards a new age. Thanks to this platform, it is now possible for anyone to make any website ‘liquid’ and to do so easily. Liquid Internet is the name for a new generation of websites, the content of which is no longer made up of static information. Instead, it is built around each unique visitor on the basis of real-time, multidimensional profiling, with the result that static web pages are transformed into a personal, dynamic webstage within which visitors are able to process information much more effectively. The comprehensive insight that this affords into the real-time behavioral data of visitors also means that organizations, web agencies and marketers are able to turn their website into a customer-centric business channel. A new internet age For many years now the optimization of online contact has been regarded as the greatest challenge faced by companies and organizations that operate on the internet. Customers and consumers have become increasingly powerful over the past few years as a result of all the developments that have taken place on the internet. They are looking for recognition and personal attention and actively demand this. Companies and organizations therefore find themselves in a difficult position. As a result of increasing pressure, competition and attempts to increase efficiency, it is becoming more and more difficult for these parties to maintain a personal relationship with customers and consumers. Thanks to IQNOMY’s Liquid Internet, organizations, web agencies and marketers can now enable their websites to adapt themselves optimally to the needs of each individual visitor. IGNOMY’s Liquid Internet Liquid Internet is a name for websites, the content of which no longer has a fixed position and a fixed form. Instead, it is tailored to each individual visitor by means of real-time multidimensional profiling. The only elements that still have a fixed position on a liquid website are the navigation and branding of the company or organization. IQNOMY’s system records the behavior of each visitor to the website continuously and anonymously. Based on the profiles that are created, IQNOMY then determines what relevant information should be presented in what form and at what time. All the desired content and information on a website is transformed into so-called ‘liquid content’, which is adapted to each individual visitor. In this way, a personal website is built around visitors and is tailored entirely to their interests, needs and characteristics. © IQNOMY | 2010 Liquid Internet 2010 - www.iqnomy.com 2
  3. 3. Liquid Containers The liquid content is placed into so-called Liquid Containers. These intelligent containers can be filled in two ways: on the basis of visitor profiles and on the basis of semantic context. When Liquid Containers are filled on the basis of visitor profiles, IQNOMY uses the data relating to the behavior of a visitor to determine what information is most relevant, in what form (e.g. video or text) and at what time. This takes place according to the dimensions that can be created simply within the IQNOMY application. Examples of such dimensions include: the stage that someone is at, areas of interest, the form of the content, is the visitor a prospect or a customer? Is this a person’s first visit or a return visit? Is the person male or female, is it daytime or night-time? A website manager can determine him/herself which dimensions are important for a particular website. For example, a visitor who is finding out about buying a new house may be confronted with mortgage information in a relevant form. Filling Liquid Containers on the basis of semantic context adds an important extra dimension to this. The content of these containers not only takes into account the profile of a visitor, but is also tailored to all the other elements on a web page. You could call this ‘relevant relevance’. In this way, websites continue to be exciting as new relevant information keeps on appearing. For instance, someone who is looking for a new house is not only confronted with mortgage information but also, for example, with information about insurance and additions to the family. The combination of these two ways of filling Liquid Containers ensures that the opportunities for presenting relevant information on a website are elevated to a level that was not thought possible before. Dynamic webstage IQNOMY’s Liquid Internet ensures that static websites are turned into dynamic webstages. A website no longer consists of a pre-determined number of pages. With Liquid Internet a website is transformed into a single platform where content is presented dynamically. The fact that IQNOMY adds unprecedented relevance to websites means that visitors will experience a website in a completely different way. Visitors are no longer just guests of a website. IQNOMY makes sure that visiting a website becomes a personal and relevant experience. More than a website IQNOMY makes the internet liquid. And because the internet is much more than just a website, IQNOMY also goes much further. These days we are integrating the internet into all aspects of our lives. By using websites, smartphones, e-readers, laptops and RFID technologies, amongst others, we are now online 24 hours a day. The © IQNOMY | 2010 Liquid Internet 2010 - www.iqnomy.com 3
  4. 4. fact that everything is becoming increasingly interlinked means that the internet is everywhere. IQNOMY’s Liquid Internet ensures that, thanks to the real-time, multidimensional profiles that are built up, you can do more than simply assemble personal websites. After all, the real-time user data is liquid, meaning that you can link this to all the sales and service processes within an organization. Webstage that you can influence in real time The real-time user data always provide the most up-to-date insight into the interests, priorities, stages, problems and characteristics of customers, which you can then respond to immediately. In this way, besides being an application for a website, IQNOMY is also a valuable marketing tool. For example, within the IQNOMY application you can monitor website visitors in real time. From each visitor you gain a direct insight into which stage of the sales process they are at. Using the IQNOMY tools you can then exert a direct influence over the webstage in order to tempt the visitor into making a transaction more quickly. As a real-time webstage marketer you can, for example, push content to visitors on a one-to-one basis in order to serve their needs more effectively. Quick and easy IQNOMY is based on the web-based S.a.a.S. (Software as a Service) principle. This ensures that IQNOMY is quick and easy to use for everyone without costly and intensive ICT projects. IQNOMY is changing the internet With the development of Liquid Internet, IQNOMY is heralding a new age. An age in which websites will adapt themselves entirely to each individual visitor and in which more effective, user-centric approaches to the market are possible thanks to the capability of integrating intelligent online user data simply into the strategic processes of companies and organizations. IQNOMY’s application enables real-time webstage marketers to influence the content of a webstage in real time in order to serve individual visitors even more effectively. © IQNOMY | 2010 Liquid Internet 2010 - www.iqnomy.com 4
  5. 5. IQNOMY Liquid Internet For more information, please contact: Rob Boeyink rob@iqnomy.com T: 00 31 13 465 34 30 W: www.iqnomy.com © IQNOMY | 2010 Liquid Internet 2010 - www.iqnomy.com 5

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