IQNOMY: Visitor-Driven Online Engagement (English)

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Maximize visitor value for all your online channels with Visitor-Driven Online Engagement. Build a valuable real time relationship with your website visitors by listening to them and by starting …

Maximize visitor value for all your online channels with Visitor-Driven Online Engagement. Build a valuable real time relationship with your website visitors by listening to them and by starting relevant online dialogues with them. The right message at the right moment and place has a positive effect on the online experience of your visitors and will result in a higher turnover rate per channel.

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  • 1. Presentation IQNOMY’s Liquid Internet Real Time Visitor-Driven Online Engagement© Copyright IQNOMY 2012
  • 2. We believe that the Internet will be liquid within 3 to 5 years and that personal content will come to the individual rather than the individual searching for content himself© Copyright IQNOMY 2012
  • 3. That’s why we want to make the online communication between website visitors and organizations personal and relevant in real time and improve it on an ongoing basis© Copyright IQNOMY 2012
  • 4. How?© Copyright IQNOMY 2012
  • 5. IQNOMY’s Liquid Internet Real Time Visitor-Driven Online Engagement© Copyright IQNOMY 2012
  • 6. IQNOMY: Visitor-Driven Online Engagement Maximize visitor value for all your online channels with Visitor-Driven Online Engagement. Build a valuable real time relationship with your website visitors by listening to them and by starting relevant online dialogues with them. The right message at the right moment and place has a positive effect on the online experience of your visitors and will result in a higher turnover rate per channel.© Copyright IQNOMY 2012
  • 7. Building visitor profiles continuously and in real time Real time engagement starts with listening carefully at your visitor’s goals. Each mouse click tells you more about your online visitor. By combining this information with a unique visitor profile, you will build a valuable source of information of every individual anonymous website visitor.© Copyright IQNOMY 2012
  • 8. Dynamic personalization of anonymous online visitors Based on real time gathered information on your online visitors you will be able to dynamically personalize your anonymous website visitors with Visitor-Driven Online Engagement. This is a perfect starting point for online marketeers to set up targeted marketing campaigns that seamlessly match with various segments. Starting relevant conversations with your online visitors will be easier than ever!© Copyright IQNOMY 2012
  • 9. Interact at the right moment, at the right place The online visitor profile tells you about your visitors’ state of mind. In this way, you can communicate with your client at exactly the right moment with the right content. Visitor-Driven Online Engagement transforms every interaction moment between you and your website visitor into a valuable experience.© Copyright IQNOMY 2012
  • 10. Improve your visitors’ experience The analysis of online visitor engagement in real time helps you with the continuous improvement of your visitor interactions. Based on real time insights about your visitors’ interests and passions, you are able to amend your online marketing campaigns instantly. These tailor made campaigns will untie even more responses at your visitors, which help you to further optimize the online dialogue – and thus its conversion ratio.© Copyright IQNOMY 2012
  • 11. Visitor-Driven Online Engagement enables you to increase your online marketing effectivity!© Copyright IQNOMY 2012
  • 12. Features Listen to your online visitors • Collect real time information on visitor behaviour and needs of each individual anonymous visitor; • Build profiles for both new anonymous and known visitors; • Enrich visitor profiles continuously with any new interaction. Better understand your website visitors • Apply dynamic personalization as soon as one of the online channels are being visited; • Define segments yourself based on a wide range of criteria; • Create new segments while running your campaigns.© Copyright IQNOMY 2012
  • 13. Features Build a relationship with your online visitors with relevant dialogues • Offer custom made, relevant content to each visitor; • Start every online conversation at exactly the right moment; • Adapt your campaigns and interactions real time, based on the wishes and needs of your visitors. Real time measurement of visitor engagement • Real time analysis of visitors online channel-wide; • Gain real time insight in visitor flows between your channels; • Respond instantly to new visitor insights.© Copyright IQNOMY 2012
  • 14. Features Support for all online channels • Support for all online channels, among which are the web, social media, mobile channels; • Build unique visitor profiles across every channel, for both anonymous and known visitors; • Start the conversation with visitors at the right moment within each relevant channel. Direct availability and applicability within any environment! • Easily add real time engagement to your existing website; • Functions independently from existing web content management systems; • Scalable with even the most demanding environments; • Easily to set up and to implement, start with one simple script; • Extremely user friendly user interface.© Copyright IQNOMY 2012
  • 15. Benefits Maximum visitor value across all your online channels IQNOMY provides added value for your online visitor interactions across all products, brands and channels. This added value is directly converted into faster and higher conversions (+200%) and higher customer retention. By offering the right information at the right moment and via the right channel, you will start a unique and tailor made dialogue with your online visitors.© Copyright IQNOMY 2012
  • 16. Benefits Extremely engaged visitors Set up a continuous real time dialogue with your website visitors, across any online channel. By having relevant dialogues with each individual visitor at the right time, you will be able to immediately respond to his or her wishes. This will make your visitors feel really understood, which will lead to a higher degree of customer loyalty.© Copyright IQNOMY 2012
  • 17. Benefits Higher brand value Consistent news updates for your visitors across every channel, including mobile channels and social network sites, will increase brand value. Align your message with the individual visitor ánd with the relevant channel. IQNOMY enables you to transform each online visit into a permanent positive brand experience.© Copyright IQNOMY 2012
  • 18. Benefits Online optimum real time visitor interaction IQNOMY continuously expands real time visitor profiles with information collected from all your websites, channels and brands. Through this, you will be able to measure and improve the success of your online campaigns in real time. Simultaneously, per channel you can define best practices that can be shared with other brand and channel managers within your organization. These insights will enable you and your colleagues to convert new cross-sell opportunities into cash!© Copyright IQNOMY 2012
  • 19. IQNOMY references© Copyright IQNOMY 2012
  • 20. Rob Boeyink rob@iqnomy.com M: 06-53676574© Copyright IQNOMY 2012