• Like
IQNOMY Emerce Engage
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

IQNOMY Emerce Engage

  • 294 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
294
On SlideShare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Online marketeers have one big problem
  • So they can only provide a one size fits all website.
  • Engagement goes up and sales goes up
  • Our business model is structured as follows:
    S.a.a.S: Anyone can start using IQNOMY immediately by opting for a free account. As organizations start using extra and more comprehensive functionalities, they can take out a subscription online and pay on the basis of their actual use in combination with the number of unique visitors.
    The rates start at € 43 per month. This model makes IQNOMY accessible to small, medium and large websites/shops.
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Online marketeers have one big problem
  • Online marketeers have one big problem
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…
  • Forrester research shows us that in 2016 77 billion is spent on those visitors…

Transcript

  • 1. 1.000.000 kansen voor eCommerce sites © Copyright IQNOMY 2013
  • 2. Agenda •IQNOMY •Cases: toepassingen en kansen •Klik-Klak-Klar © Copyright IQNOMY 2013
  • 3. The World is Changing fast!
  • 4. Inhuldiging paus © Copyright IQNOMY 2013
  • 5. Internetgebruik Afrika groeit heel erg hard! © Copyright IQNOMY 2013
  • 6. Zelf rijdende auto’s! © Copyright IQNOMY 2013
  • 7. Slimme brillen! © Copyright IQNOMY 2013
  • 8. Bedienen robot met hersens © Copyright IQNOMY 2013
  • 9. één ding zal echter nooit veranderen! © Copyright IQNOMY 2013
  • 10. Iedereen is uniek en wil ook als zodanig worden behandeld; ook online! © Copyright IQNOMY 2013
  • 11. Forrester Research Marketers will spend €77 billion on interactive marketing by 2016 €77 miljard Euro! © Copyright IQNOMY 2013
  • 12. Één groot Probleem! Als de content niet aansluit bij een bezoeker dan is die met 1 klik verdwenen! © Copyright IQNOMY 2013
  • 13. © Copyright IQNOMY 2012
  • 14. Hoe lossen wij dit op? © Copyright IQNOMY 2013
  • 15. © Copyright IQNOMY 2012
  • 16. © Copyright IQNOMY 2012
  • 17. Unieke Realtime Big Data technologie • Koppelen aan ieder CMS, app, etc. • Hogere conversie/sales (10300%) • Meer betrokkenheid • Branding © Copyright IQNOMY 2013
  • 18. Ons doel: Liquid internet beschikbaar voor iedereen www.iqnomy.com © Copyright IQNOMY 2013
  • 19. Anonieme bezoeker profielen! © Copyright IQNOMY 2013
  • 20. Uniek realtime interesse profiel • • • • • • • • • Interesses Voorkeuren Kenmerken Persona’s Events/events Aankopen Downloads Zoekopdrachten ETC © Copyright IQNOMY 2013 Tijdens een bezoek wordt alles van de bezoeker direct vertaald in een zelflerende profiel
  • 21. Hoe werkt dit? © Copyright IQNOMY 2013
  • 22. Onsite retargeting © Copyright IQNOMY 2013
  • 23. © Copyright IQNOMY 2013
  • 24. © Copyright IQNOMY 2013
  • 25. © Copyright IQNOMY 2013
  • 26. Wat kun je doen? • Wat zijn de hoofdcategorieen van je site • Hoe pas je nu je marketing toe? © Copyright IQNOMY 2013
  • 27. Last visit Persuasion Architecture: Eisenberg •Last hour •Methodisch •Today •Spontaan Type bezoeker •Yesterday •Competitief •Anoniem •This week •Humaan •Bekend •More than a week •Klant Engagement Account - Low - No - Medium - Registered - High Persona: Cialdini •Sociale bewijskracht •Sympathie •Wederkerigheid •Autoriteit •Schaarste •Consistentie Frequency •Once •2-4 •5-8 •8> © Copyright IQNOMY 2013 Last buy •Never •Today •Yesterday •This week •This month •More then a month Source •Search engine •Direct •Adwords •etc Frequency buying •Once •2-4 •5-8 •8>
  • 28. Time in session -1 min - 2-4 min How far in funnel - 5-8 min - Filling shoppingcart - 8> min - Shoppingcart - Checkout - Order Shoppingcart value - <10 - 10-25 - 25-50 - 50-100 - 100> Campaign © Copyright IQNOMY 2013 Last visit •Last hour •Today Watched products •Yesterday -1 •This week - 2-4 •More than a week - 5-8 - 8> Total session pages -1 - 2-4 - 5-8 - 8> Interesses -Productcategorieen -Productkenmerken Sort bezoek - Nieuw - Terugkerend
  • 29. Case microconversie Engage je bezoeker Account - No - Registered Aantal pagina’s tijdens sessie <4 © Copyright IQNOMY 2013 Source •Search engine •Direct •Adwords •etc Microconversie werkt -Ja, conversie bij stap 1 -Ja, conversie bij stap 2 -Ja, conversie bij stap 3 -Ja, conversie bij stap 4 -Nee, gesloten
  • 30. Diversiteit aan devices © Copyright IQNOMY 2013
  • 31. Diversiteit kanalen © Copyright IQNOMY 2013
  • 32. Wat levert het op? •Hogere conversie/sales (10300%) •Engagement: meer betrokkenheid •Branding © Copyright IQNOMY 2013
  • 33. Klik-klak-klar Liquid internet voor iedereen beschikbaar © Copyright IQNOMY 2013
  • 34. Klik-klak-klar © Copyright IQNOMY 2013
  • 35. Benut die kansen: 1.000.000 kansen voor eCommerce sites © Copyright IQNOMY 2013
  • 36. What’s in it for you tomorrow? Christian Vriens christian@iqnomy.com M: 0031-6-20303628 www.iqnomy.com © Copyright IQNOMY 2013