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The target group of this case is to approach the website visitors who are in the Sales Funnel - comparing information. The goal is to get those visitors to the next stage - buying or visitiing a showroom.
In the case you see 2 pop-ups. One pop-up includes, visit one of our showrooms. If a website visitor already visited the webpage - showrooms, the pop-up is personalized to the location, for example Breda, Almere.