From a Great Idea to a Great Business: Lessons from the iQ Prize

From Idea to Business: Lessons from the iQ Prize Morgan McKeagney iQ Content www.iqprize.ie www.iqcontent.com @morganmck morgan@iqcontent.com

In the beginning...

COMPETITION TEAM / MARKET SALES & PROBLEM / CRITERIA MARKETING SOLUTION TECHNOLO BUSINESS GY MODEL

Judges & Criteria COMPETITION / MARKET TEAM SALES & PROBLEM / CRITERIA MARKETING SOLUTION BUSINESS TECHNOLOGY MODEL

And the winner was....

No shortage of ideas

Solve a genuine problem (Don’t confuse a hobby for a business)

How’re you going to make money?

Who’s it for? Who’re you competing with? How’re you different (and better)?

Give a taste of the future. Get me excited. Make it tangible.

Show me you can sell, sell, sell. Who’s going door-to-door?

You can’t do it on your own: team & balance.

Twitter / Facebook / SEO is not a marketing strategy.

Look (and feel) fantastic: words, branding, bizplan, presentation, aesthetics.

The future’s bright.... Get in touch: Morgan McKeagney iQ Content www.iqcontent.com www.iqprize.ie Twitter: @morganmck Email: morgan@iqcontent.com Thanks & good luck!

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From a Great Idea to a Great Business: Lessons from the iQ Prize

by Morgan McKeagney on Sep 21, 2009

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From a Great Idea to a Great Business: Lessons from the iQ Prize — Presentation Transcript