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The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
The eCommerce User Experience is changing, are we?
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The eCommerce User Experience is changing, are we?

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eCommerce is changing – it is moving from online to mobile to offline and this presents challenges for high street brands. But it also brings massive opportunities for them and for “traditional” UX …

eCommerce is changing – it is moving from online to mobile to offline and this presents challenges for high street brands. But it also brings massive opportunities for them and for “traditional” UX agencies. Laurence Veale shows some of the new user experience trends in eCommerce, what brands are doing well and how UX companies can leverage their existing skills to address these new opportunities.

First presented by Laurence Veale at the UX Masterclass Madrid, 19 April 2013 - www.uxmasterclass.com

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  • 1. How e-commerce is changing& what it means for UXProfessionals.@laurencevealeUX Alliance, Madrid 2013
  • 2. youyour customer
  • 3. “if you use a standard approach, you’ll get standardresults.”Brian Kalma
  • 4. The problem?
  • 5. all these websites are built around products.
  • 6. ...which means they haven’t evolved that muchfrom the catalogue or from shopping at Argos.
  • 7. The web is beingrebuilt around people.Paul AdamsGlobal Head of Brand Design, Facebook
  • 8. 1st major shift: Social
  • 9. Cleverbug.comPersonalized greeting cardsfrom Facebook photos
  • 10. 2nd major shift: Personal
  • 11. • desktop web piconce the core of our business
  • 12. I was sitting on my couch watching TV.My computer was down the hallway. Icouldn’t be arsed getting up so Itried to get my bill on my phone.
  • 13. 20 fold increase in mobile traffic in 2 years.Major Irish utility company
  • 14. PayPal mobile payment transaction volume hasdramatically increased$25 million in ‘08$141 million in ‘09$750 million 2010/2011$7.5 10 billion by 2013
  • 15. 3rd major shift: Mobile
  • 16. webmobilephoneemailsocialinstore
  • 17. webmobilephoneemailsocialinstore
  • 18. So, what do we do about it?
  • 19. •Designing for social, personal & privacy•Designing interactions across digital &offline•Designing for relationships & groups•Finally, this isn’t about UX design of ourclient’s websites & apps, it’s redesigningtheir businesses around people.
  • 20. The opportunity"A brand is a livingentity - and it is enrichedor underminedcumulatively over time,the product of athousand small gestures"
  • 21. Opportunity for UX
  • 22. Opportunity for UXgoing deeper than the tip

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