I Was A 1-Man Startup
There are very strong parallels between building a rap career and building a brand online News/Media/PR Forums Social Networks Video Show Bookings Product Email Podcasts Blogs Word Of Mouth
I Failed A Lot Unlike
the picture there was no crystal ball so I made a lot of mistakes Failed Tours Failed Album Releases Failed Marketing Campaigns Failed Relationships Bad Credit
… but I Got Better
Everytime I learned from those mistakes and became more proactive with every iteration
Agility and Hustle is Everything
Take risks other people won’t in order achieve your goals; always be ready to improvise. Early in my career no one would pay for my travel so I toured on a counterfeit Greyhound bus pass for 10 months to get the ball rolling My job wouldn’t send me to MozCon so I paid for it myself.
Lead by Example Don’t try
to fit in; be a standout. Find the style or tactic that sets you apart. My blindfold freestyle trick make my live shows unique and unforgettable My co-relevant extended metaphors makes my content unique and digestible
Know Your Audience Understanding your
audience is the most powerful thing you can do for any campaign Whenever I got to a new city I hung out with the people and read up on it in Wikipedia to inform my freestyles and better connect with my audience Creating Mental Models or Personas of Your Audience is No Different.
Fulfill Peoples Needs Create Experiences
That Show You Value People’s Time When I put out CD-Rs it was the equivalent of a bad UX When I put out high quality retail ready albums it was the equivalent of good UX
People Hate Form Letters Read:
http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building Form letters did not work well for me when I booked shows and that’s why they are unacceptable to me for outreach link building. Persona-based Social Outreach > Form Letter Outreach