What Being An Indie Rapper Taught Me About SEO … and Inbound Marketing in General Michael King | Global Associate
Meet the Old Me
This Was Me Until May 2010 Before people on the web called me iPullRank I was known as iCON the Mic King
I Released Some Records I’ve put out critically acclaimed CDs, vinyl and digital records since 2002. Sold ~15k 2002 2010
I Won Some Emcee Battles I competed and won a lot. Even placed 2 nd   at Seattle’s Brainstorm2 in 2003.
I Played Some Concerts I’ve played hundreds of shows in North America, Australia and Europe since 2003
Modeling & Sponsorship I’ve modeled and been in commercials for music equipment and small clothing brands I’m great at rap...
Fantastic!  But what does that have to do with Inbound Marketing? Everything.
I Was A 1-Man Startup There are very strong parallels between building a rap career and building a brand online News/Media...
I Failed A Lot Unlike the picture there was no crystal ball so I made a lot of mistakes Failed Tours Failed Album Releases...
… but I Got Better Everytime I learned from those mistakes and became more proactive with every iteration
5 Principles to Better Inbound Marketing that Being a Rapper Taught Me
Agility and Hustle is Everything Take risks other people won’t in order achieve your goals; always be ready to improvise. ...
Lead by Example Don’t try to fit in; be a standout. Find the style or tactic that sets you apart. My blindfold freestyle t...
Know Your Audience Understanding your audience is the most powerful thing you can do for any campaign Whenever  I got to a...
Involve People Make people feel included instead of in the crowd; minimize barriers
Improvise This slide is blank on purpose.
3 Principles to Better SEO that Being a Rapper Taught Me
Fulfill Peoples Needs Create Experiences That Show You Value People’s Time When I put out CD-Rs it was the equivalent of a...
Execute, Execute, Execute Following through on a decent idea is better than not following through on a weak idea
People Hate Form Letters Read:   http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreac...
The #1 Thing I Learned From Being An Indie Rapper
Success is Relative I was never satisfied by any achievements in my rap career. Define success in terms of you Don’t Try t...
Q&A? @ipullrank www.ipullrank.com [email_address]
Michael King | Global Associate http://downloadurl @ipullrank www.ipullrank.com [email_address]
www.seomoz.org/freetrial
Upcoming SlideShare
Loading in...5
×

What Being An Indie Rapper Taught Me About SEO

6,277

Published on

Here's what I learned about SEO and inbound marketing from my career as an independent hiphop artist.

Published in: Education, Business, Technology
2 Comments
8 Likes
Statistics
Notes
  • WOW!!

    That was truly awesome. You've shared some life learned lesson which are indigenously great & that too involving SEO. Fantastic Sir!!! I really loved it.

    I really like that point where you've paid yourself to go to mozcation which is something I learned today. There are several seo conferences going over here (india) but I never visited any the reason - money. But I like your attitude, pay yourself if you like to have it. I'm learning SEO & if I can't paid for any event or conference then hardly I'm learning something new & hardly I'm making my contacts stronger. Thanks for the tip.

    Hyder.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great lesson for all SEO's
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
6,277
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
29
Comments
2
Likes
8
Embeds 0
No embeds

No notes for slide

What Being An Indie Rapper Taught Me About SEO

  1. 1. What Being An Indie Rapper Taught Me About SEO … and Inbound Marketing in General Michael King | Global Associate
  2. 2. Meet the Old Me
  3. 3. This Was Me Until May 2010 Before people on the web called me iPullRank I was known as iCON the Mic King
  4. 4. I Released Some Records I’ve put out critically acclaimed CDs, vinyl and digital records since 2002. Sold ~15k 2002 2010
  5. 5. I Won Some Emcee Battles I competed and won a lot. Even placed 2 nd at Seattle’s Brainstorm2 in 2003.
  6. 6. I Played Some Concerts I’ve played hundreds of shows in North America, Australia and Europe since 2003
  7. 7. Modeling & Sponsorship I’ve modeled and been in commercials for music equipment and small clothing brands I’m great at rapping but ironing…not so much
  8. 8. Fantastic! But what does that have to do with Inbound Marketing? Everything.
  9. 9. I Was A 1-Man Startup There are very strong parallels between building a rap career and building a brand online News/Media/PR Forums Social Networks Video Show Bookings Product Email Podcasts Blogs Word Of Mouth
  10. 10. I Failed A Lot Unlike the picture there was no crystal ball so I made a lot of mistakes Failed Tours Failed Album Releases Failed Marketing Campaigns Failed Relationships Bad Credit
  11. 11. … but I Got Better Everytime I learned from those mistakes and became more proactive with every iteration
  12. 12. 5 Principles to Better Inbound Marketing that Being a Rapper Taught Me
  13. 13. Agility and Hustle is Everything Take risks other people won’t in order achieve your goals; always be ready to improvise. Early in my career no one would pay for my travel so I toured on a counterfeit Greyhound bus pass for 10 months to get the ball rolling My job wouldn’t send me to MozCon so I paid for it myself.
  14. 14. Lead by Example Don’t try to fit in; be a standout. Find the style or tactic that sets you apart. My blindfold freestyle trick make my live shows unique and unforgettable My co-relevant extended metaphors makes my content unique and digestible
  15. 15. Know Your Audience Understanding your audience is the most powerful thing you can do for any campaign Whenever I got to a new city I hung out with the people and read up on it in Wikipedia to inform my freestyles and better connect with my audience Creating Mental Models or Personas of Your Audience is No Different.
  16. 16. Involve People Make people feel included instead of in the crowd; minimize barriers
  17. 17. Improvise This slide is blank on purpose.
  18. 18. 3 Principles to Better SEO that Being a Rapper Taught Me
  19. 19. Fulfill Peoples Needs Create Experiences That Show You Value People’s Time When I put out CD-Rs it was the equivalent of a bad UX When I put out high quality retail ready albums it was the equivalent of good UX
  20. 20. Execute, Execute, Execute Following through on a decent idea is better than not following through on a weak idea
  21. 21. People Hate Form Letters Read: http://www.seomoz.org/blog/throw-away-your-form-letters-or-5-principles-to-better-outreach-link-building Form letters did not work well for me when I booked shows and that’s why they are unacceptable to me for outreach link building. Persona-based Social Outreach > Form Letter Outreach
  22. 22. The #1 Thing I Learned From Being An Indie Rapper
  23. 23. Success is Relative I was never satisfied by any achievements in my rap career. Define success in terms of you Don’t Try to be the next anybody. Be the first You .
  24. 24. Q&A? @ipullrank www.ipullrank.com [email_address]
  25. 25. Michael King | Global Associate http://downloadurl @ipullrank www.ipullrank.com [email_address]
  26. 26. www.seomoz.org/freetrial
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×