Social SEO Tactics
 

Social SEO Tactics

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Social SEO Tactics Social SEO Tactics Presentation Transcript

  • SOCIALSEO RESEARCH Data-driven research tactics at the Intersection of Organic Search and Social Media
  • DOWNLOAD http://bit.ly/socialseo-research
  • INTEGRATION OF SEO + SOCIAL MEDIA @IPULLRANK 95% of marketers that consider themselves superior strategists have integrated SEO & Social Media
  • SOCIAL MEDIA FOCUS GROUPSSocial Media is your focus group EVERY GOOD SEO / SOCIAL CAMPAIGN STARTS WITH RESEARCH Dr. Faye Miller Consumer Research Strategist Best Draper Girl
  • SOCIAL MEDIA FOCUS GROUPSSocial Media is your focus group RESEARCH INFORMS GREAT MARKETING
  • SOCIAL IS YOUR FOCUS GROUPPick your audience’s collective brain
  • ETHNOGRAPHIC RESEARCH FOR PERSONAS @IPULLRANK
  • STEP 1. STATE BUSINESS GOALS @IPULLRANK Sell more Lucky Strike cigarettes Book more flights on Mohawk airlines Sell more Kodak Carousels
  • STEP 2. FRAME DEMOGRAPHICS @IPULLRANK
  • STEP 3. KEYWORD RESEARCH @IPULLRANK
  • STEP 4. SOCIAL LISTENING @IPULLRANK
  • FREE SOCIAL LISTENING TOOLS @IPULLRANK
  • PAID SOCIAL LISTENING TOOLS @IPULLRANK
  • STEP 5. REVIEW DISCUSSIONS @IPULLRANK
  • STEP 5A. CHECK QUORA @IPULLRANK
  • STEP 6. FACEBOOK AD CREATOR @IPULLRANK
  • STEP 6A. FACEBOOK AUDIENCE INSIGHTS @IPULLRANK
  • ITERATE. @IPULLRANK
  • FIND USERS SOCIAL PROFILES Use FullContact to discover the social profiles of your current users / subscribers / customers. This allows you to review patterns in your users and their specifics needs. http://www.fullcontact.com @IPULLRANK
  • SEGMENT FOLLOWERS WITH TRIBALYTICS Additionally, you can use a tool called Tribalytics which segments Twitter followers into meaningful groups. http://www.tribalytics.com @IPULLRANK
  • INFLUENCER IDENTIFICATIONFind the exact users you need to drive performance
  • FOLLOWERWONK Use Followerwonk to identify users by interests and search phrases that you’ve determined in your ethographic research. http://www.followerwonk.com @IPULLRANK
  • TWTRLAND Identify influencers on Twitter similar using keywords. Twtrland analyzes the tweets of users as well so topical relevance is determined by more than just their user bios. http://www.twtrland.com @IPULLRANK
  • QUORA FOR INFLUENCERS Use the same Quora discussions you’ve come across in your persona research to find potential influencers on specific topics. These people are especially easy to activate if you repurpose the content from the Quora post you found them on. @IPULLRANK POTENTIAL INFLUENCERS
  • CONTENT IDEATIONSocial Media is your focus group
  • SOCIAL KEYWORD RESEARCH @IPULLRANK
  • OUTREACH TACTICSFor Content Promotion
  • REALLY TARGETED OUTREACH (H/T BUILTVISIBLE) Richard Baxter (@richardbaxterseo) of Builtvisible developed a method of collecting twitter data and identifying the overlaps in shared content to figure out the best sites to place content on with regard to where his target audience is using Followerwonk, Gwittr, SEOGadget for Excel and, SEOTools for Excel. http://www.slideshare.net/richardbaxterseo/data-driven-content-strategy-and-outreach @IPULLRANK
  • BRAND FANS (H/T SEERINTERACTIVE) Use SimplyMeasured’s free Twitter Follower Report against your link exports from MajesticSEO, OpenSiteExplorer or Ahrefs. Perform a VLOOKUP between the website column and your links column to identify users that are following you, but not linking to you. These are link building quick hits. SimplyMeasured only gives you up to 10k followers. http://simplymeasured.com/freebies/twitter-follower-analytics @IPULLRANK
  • VETTING GUEST POSTS WITH TWTRLAND Thinking about guest posting? Is your target audience on that site or following them in social media? Use Twtrland.com to find out audience demographics and interests. http://www.twtrland.com @IPULLRANK
  • LIKE IT? THEN YOU SHOULDA PUT A LINK ON IT Use social listening tools to identify users that have shared your or your competitor’s relevant content in the past and reach out to them suggesting they link to it from their blogs. @IPULLRANK
  • SOCIAL PROSPECTS FOR LINK BUILDING BuzzStream’s Buzzmarker chrome extension makes it easy to track the social media accounts associated with websites and blog posts. Build your link prospecting list as your surf the web. https://chrome.google.com/webstore/detail/buzzstream- buzzmarker/difjajjajoeppdgbcbbhbdblblmkcbhp?hl=en-US @IPULLRANK
  • CONTENT TESTING
  • RUN STUMBLEUPON PAID DISCOVERY ADS Get a boatload of visits right away for 10 cents a click using StumbleUpon PaidDiscovery (https://www.stumbleupon.com/pd) with UserReport (http://www.userreport.com/) to get quick feedback on the content that you’re planning to roll out. @IPULLRANK
  • RUN FACEBOOK ADS Target your content via ads to your hyper-specific audience with Facebook Ads and run surveys on that content with UserReport. @IPULLRANK
  • IDENTIFY WHAT WORKS Identify what content works for you and your competitors based on share counts using SocialCrawlytics (http://www.socialcrawlytics.com) and BuzzSumo (http://www.buzzsumo.com). Buzzsumo allows for topic based search for popular content in social media. @IPULLRANK
  • POSE QUESTIONS ON QUORA Pose the questions around your content topic on Quora. If you get a lot of answers, views and/or followers you know the content idea will be popular. @IPULLRANK
  • POSE QUESTIONS ON REDDIT Pose a question related to your content topic on Reddit. Redditors will quickly let you know whether or not the content idea will be popular by their reaction or lackthereof. @IPULLRANK
  • FIND OUT WHAT USERS WANT
  • DO AWARD WINNING WORK
  • GET A MOVE ON How often is your audience bringing you money? I can guarantee that if your marketing efforts aren’t focusing on them you are missing out on opportunities to improve your conversion rate. @IPULLRANK BE THE KING OF KINGS
  • THANK YOU / Q&A @IPULLRANK MICHAEL KING DIGITAL DON DRAPER MIKE@IPULLRANK.COM @iPullRank DOWNLOAD: HTTP://BIT.LY/SOCIALSEO-RESEARCH