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My tools talk for SMX.

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SMX London - Tools for Pulling Rank Presentation Transcript

  • 1. TOOLS FOR PULLING RANK++Nearly every tool you’ll ever need. EVERMICHAEL KINGDIRECTOR OF INBOUND MARKETING @ipullrank
  • 2. DOWNLOAD THIS DECK:http://iacq.co/toolspullrank2 @ipullrank
  • 3. DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank
  • 4. I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
  • 5. YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank
  • 6. OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES@ipullrank
  • 7. iACQUIRE IS NOT A TOOLProfessional Off-Page SEO for the EnterpriseDIGITAL PR MANAGED LINK DEVELOPMENT IDENTIFY/ENGAGE TREND SETTER OUTLETS NATURAL LINK INTEGRATIONTARGETED CONTENT MARKETING LINK RECLAMATION DIGITAL ASSET DISTRIBUTION BACKLINK AUDIT AND OPTIMIZATION
  • 8. MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS?@ipullrank
  • 9. SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank
  • 10. SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank
  • 11. HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank
  • 12. PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank
  • 13. MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE?@ipullrank
  • 14. YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank
  • 15. KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank
  • 16. SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank
  • 17. UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank
  • 18. SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank
  • 19. @SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank
  • 20. MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS?@ipullrank
  • 21. GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank
  • 22. @SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank
  • 23. FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank
  • 24. MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET?@ipullrank
  • 25. SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank
  • 26. IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)
  • 27. MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE?@ipullrank
  • 28. LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank
  • 29. LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank
  • 30. MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY?@ipullrank
  • 31. SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank
  • 32. MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS…@ipullrank
  • 33. KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-LevelFB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank
  • 34. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank
  • 35. GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank
  • 36. MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE?@ipullrank
  • 37. FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank
  • 38. FACEBOOK INSIGHTSGender Country FemaleAge distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank
  • 39. DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank
  • 40. MIKE! HOW CAN I GET LINK BUILDING QUICK HITS?@ipullrank
  • 41. LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank
  • 42. BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank
  • 43. MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS?@ipullrank
  • 44. WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank
  • 45. GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank
  • 46. MIKE! HOW CAN I VISUALIZE DATA?@ipullrank
  • 47. INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ @ipullrank
  • 48. DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank
  • 49. STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank
  • 50. MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/@ipullrank
  • 51. AHREFS http://www.ahrefs.com @ipullrank
  • 52. BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank
  • 53. LINKDIAGNOSIS http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. @ipullrank
  • 54. BROKEN LINK INDEX Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out when. http://signup.brokenlinkindex.com @ipullrank
  • 55. MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient@ipullrank
  • 56. OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank
  • 57. WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank
  • 58. MIKE! WHAT DO YOU USE FOR RANKINGS?@ipullrank
  • 59. STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank
  • 60. MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT?@ipullrank
  • 61. FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank
  • 62. OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank
  • 63. KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank
  • 64. MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank
  • 65. ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank
  • 66. IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank
  • 67. RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank
  • 68. BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank
  • 69. BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank
  • 70. ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank
  • 71. MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP?@ipullrank
  • 72. MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank
  • 73. MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE?@ipullrank
  • 74. MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank
  • 75. MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE?@ipullrank
  • 76. MICHAEL KINGDirector of Inbound Marketing www.iacquire.com mike@iacquire.com @iPullRank THANK YOU / Q&A