SMX London - Tools for Pulling Rank
 

SMX London - Tools for Pulling Rank

on

  • 14,842 views

My tools talk for SMX.

My tools talk for SMX.

Statistics

Views

Total Views
14,842
Views on SlideShare
11,210
Embed Views
3,632

Actions

Likes
36
Downloads
216
Comments
5

22 Embeds 3,632

http://www.hallaminternet.com 2412
http://www.cezzy.pl 936
https://twitter.com 110
http://feeds.feedburner.com 60
http://tweets.keywordeye.co.uk 22
http://www.twylah.com 18
http://flavors.me 17
http://www.shcl.co.uk 14
http://www.scoop.it 12
http://us-w1.rockmelt.com 8
http://wayneb77.tumblr.com 8
http://paper.li 3
http://tweetedtimes.com 2
https://si0.twimg.com 2
http://webcache.googleusercontent.com 1
http://shcl.co.uk 1
http://tweets.keywordeye.com 1
http://www.netvibes.com 1
http://127.0.0.1 1
http://translate.googleusercontent.com 1
http://strawberryj.am 1
https://www.linkedin.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SMX London - Tools for Pulling Rank SMX London - Tools for Pulling Rank Presentation Transcript

  • TOOLS FOR PULLING RANK++Nearly every tool you’ll ever need. EVERMICHAEL KINGDIRECTOR OF INBOUND MARKETING @ipullrank
  • DOWNLOAD THIS DECK:http://iacq.co/toolspullrank2 @ipullrank
  • DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank
  • I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
  • YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank
  • OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES@ipullrank
  • iACQUIRE IS NOT A TOOLProfessional Off-Page SEO for the EnterpriseDIGITAL PR MANAGED LINK DEVELOPMENT IDENTIFY/ENGAGE TREND SETTER OUTLETS NATURAL LINK INTEGRATIONTARGETED CONTENT MARKETING LINK RECLAMATION DIGITAL ASSET DISTRIBUTION BACKLINK AUDIT AND OPTIMIZATION
  • MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS?@ipullrank
  • SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank
  • SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank
  • HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank
  • PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank
  • MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE?@ipullrank
  • YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank
  • KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank
  • SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank
  • UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank
  • SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank
  • @SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank
  • MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS?@ipullrank
  • GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank
  • @SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank
  • FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank
  • MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET?@ipullrank
  • SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank
  • IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)
  • MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE?@ipullrank
  • LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank
  • LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank
  • MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY?@ipullrank
  • SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank
  • MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS…@ipullrank
  • KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-LevelFB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank
  • TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank
  • GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank
  • MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE?@ipullrank
  • FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank
  • FACEBOOK INSIGHTSGender Country FemaleAge distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank
  • DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank
  • MIKE! HOW CAN I GET LINK BUILDING QUICK HITS?@ipullrank
  • LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank
  • BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank
  • MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS?@ipullrank
  • WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank
  • GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank
  • MIKE! HOW CAN I VISUALIZE DATA?@ipullrank
  • INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ @ipullrank
  • DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank
  • STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank
  • MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/@ipullrank
  • AHREFS http://www.ahrefs.com @ipullrank
  • BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank
  • LINKDIAGNOSIS http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. @ipullrank
  • BROKEN LINK INDEX Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out when. http://signup.brokenlinkindex.com @ipullrank
  • MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient@ipullrank
  • OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank
  • WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank
  • MIKE! WHAT DO YOU USE FOR RANKINGS?@ipullrank
  • STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank
  • MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT?@ipullrank
  • FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank
  • OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank
  • KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank
  • MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank
  • ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank
  • IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank
  • RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank
  • BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank
  • BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank
  • ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank
  • MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP?@ipullrank
  • MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank
  • MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE?@ipullrank
  • MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank
  • MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE?@ipullrank
  • MICHAEL KINGDirector of Inbound Marketing www.iacquire.com mike@iacquire.com @iPullRank THANK YOU / Q&A