0
TOOLS FOR PULLING RANK++Nearly every tool you’ll ever need. EVERMICHAEL KINGDIRECTOR OF INBOUND MARKETING  @ipullrank
DOWNLOAD THIS DECK:http://iacq.co/toolspullrank2                                @ipullrank
DISCLAIMERS              I am a programmer   I am an SEOmoz                                      Associate @ipullrank
I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
YOU SHOULD BUILD YOUR OWN TOOLS          JavaScript – Codeacademy.com                                         Python – Uda...
OH SEO GODS,             PLEASE TELL ME             WHAT MIKE KING                  USES@ipullrank
iACQUIRE IS NOT A TOOLProfessional Off-Page SEO for the EnterpriseDIGITAL PR                                  MANAGED LINK...
MIKE! WHAT              TOOLS DO             YOU USE FOR               ON-PAGE              ANALYSIS?@ipullrank
SCREAMING FROG                                   Get it: http://www.screamingfrog.co.uk/seo-spider/                       ...
SCRAPER FOR CHROME              With a right-click I can scrape anything from a page and export it to a Google Doc.       ...
HTTPFOX              I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s.          ...
PAGE SPEED PLUGIN                   Get actionable insights about issues with page speed.              Get it: http://code...
MIKE! WHAT               OTHER             KEYWORD             RESEARCH             TOOLS DO              YOU USE?@ipullrank
YAHOO CLUES          Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelev...
KEYWORD EYE    Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name....
SOOVLE       Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com              ...
UBERSUGGEST              Keyword Research using Google Suggest with country and platform options.                         ...
SCRAPEBOX    A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to  ...
@SEOGADGET ADWORDS API EXCEL PLUGIN              Use this and you’ll never have to visit the Adwords Keyword Tool again.  ...
MIKE! HOW DO             YOU COME UP                 WITH               CONTENT                IDEAS?@ipullrank
GOFISH     I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. ...
@SEOGADGET GOOGLE DOCS TOOL              Similar to GoFish this Google Docs tool scrapes various blogs and discussions to ...
FACEBOOK RECOMMENDATION DEMO   Find out what is the most popular content on a given domain and make a better version. Expa...
MIKE! WHAT             TYPE OF MAGIC             CAN I DO RIGHT                   IN A             SPREADSHEET?@ipullrank
SEOTOOLS BY NIELS BOSMA              Scrape pages, get link and social metrics as well as analytics right in Excel using t...
IMPORTXML FOR GOOGLE DOCS                             Scrape pages, use APIs, get analytics right in Google Docs          ...
MIKE! HOW              CAN I GET             ACTIONABLE              INFO ON A                 LINK              PROFILE?@...
LINK RESEARCH TOOLS     LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links yo...
LINK DETECTIVE    This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll...
MIKE! HOW CAN                  I DO              COMPETITIVE                ANALYSIS                QUICKLY?@ipullrank
SEARCHMETRICS ESSENTIALS   The quickest way to understand what your competitors are doing as they track performing keyword...
MIKE! I HEAR               YOU DO              AWESOME             THINGS WITH             ANALYTICS…@ipullrank
KEYWORD-LEVEL DEMOGRAPHICS                              Search                                Keyword-LevelFB:Admin       ...
TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO                                   @TomAnthonySEO wrote some code for this.    ...
GOOGLE ANALYTICS DEBUGGER     Custom variables take a long time to populate. Use this to make sure you’ve implemented the ...
MIKE! YOU              ALWAYS TALK                 ABOUT               PERSONAS,             HOW CAN I FIND               ...
FACEBOOK AD CREATOR              The Facebook Ad Creator is the audience version of the Adwords Keyword Tool              ...
FACEBOOK INSIGHTSGender                                                             Country                       FemaleAg...
DOUBLECLICK AD PLANNER    The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if yo...
MIKE! HOW               CAN I GET             LINK BUILDING              QUICK HITS?@ipullrank
LINK BUILDING GUIDES         I wrote two six month plans for link building – http://www.iacquire.com/resources/link-buildi...
BRAND FANS    Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but ...
MIKE! WHERE             CAN I FIND DATA                   FOR             INFOGRAPHICS?@ipullrank
WORLD GOVERNMENT DATA                    Data from Governments all around the world.              Use it: http://www.guard...
GOOGLE PUBLIC DATA              All types of data on all types of things from Google itself.                       Use it:...
MIKE! HOW               CAN I             VISUALIZE               DATA?@ipullrank
INFOGR.AM              Create beautiful charts without being a graphic designer.                                 Use it: h...
DIPITY              Create interactive timelines from your data and images.                              Use it: http://ww...
STORYBIRD              Create interactive books out of your data.                      Use it: http://www.storybird.com @i...
MIKE! WHAT              OTHER LINK             DATA SOURCES              ARE THERE?              @neyne: looked at them al...
AHREFS              http://www.ahrefs.com @ipullrank
BLEKKO (/SEO)                http://www.blekko.com - use the /seo tag. @ipullrank
LINKDIAGNOSIS      http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soo...
BROKEN LINK INDEX       Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out...
MIKE! WHAT       BOOKMARKLETS        DO YOU USE?              @tomcritchlow: Give              August 2011 its post back  ...
OPEN GRAPH HELPER              I wrote this tool to help you check if your Open Graph Data is of optimal length.          ...
WIRIFY              Turn any site into a wireframe so you can easily show your UX team where they went wrong.             ...
MIKE! WHAT DO              YOU USE FOR               RANKINGS?@ipullrank
STAT     I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes   ...
MIKE! WHAT                DO YOU              SUGGEST AS             LINK BUILDING               TOOLKIT?@ipullrank
FOLLOWERWONK              Identify link prospects on twitter by searching the keywords in their user profiles.            ...
OUTREACHR BULK DOMAIN CHECK TOOL    Give the tool a list of domains and it pulls the link metrics, IP, country, emails and...
KNOWEM    Most people use the same user name for all social media. Use KnowEm to do research on your link prospects.      ...
MENTIONMAPP    Find link prospects you would not have found through keyword searches based on who talks to your influencer...
ONTOLO              Use Ontolo for automated link prospecting and to organize and track link campaigns.                   ...
IFTTT              Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets               ...
RAPPORTIVE                      See all of user’s social profiles right from Gmail as you write to them.              Get ...
BOOMERANG                      Schedule emails and automatic follow ups with this plugin for Gmail              Get it: ht...
BUZZSTREAM              Track link, prospects, social progress all in one place.                            Use it: http:/...
ZEMANTA    Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related ...
MIKE! I MANAGE               TOO MANY              BLOGS. GOT             ANYTHING THAT               CAN HELP?@ipullrank
MANAGEWP              Backup, update, install plugins and themes for multiple Wordpress blogs all from one place.         ...
MIKE! WHAT’S               THE MOST              IMPORTANT               TOOL YOU                 USE?@ipullrank
MY BRAIN   No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how   ...
MIKE! WHO              SHOULD I             FOLLOW ON             TWITTER TO              FIND OUT               MORE?@ipu...
MICHAEL KINGDirector of Inbound Marketing       www.iacquire.com       mike@iacquire.com       @iPullRank               TH...
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SMX London - Tools for Pulling Rank

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Transcript of "SMX London - Tools for Pulling Rank"

  1. 1. TOOLS FOR PULLING RANK++Nearly every tool you’ll ever need. EVERMICHAEL KINGDIRECTOR OF INBOUND MARKETING @ipullrank
  2. 2. DOWNLOAD THIS DECK:http://iacq.co/toolspullrank2 @ipullrank
  3. 3. DISCLAIMERS I am a programmer I am an SEOmoz Associate @ipullrank
  4. 4. I AGREE WITH MATT CUTTS (for the 2nd time ever) @ipullrank
  5. 5. YOU SHOULD BUILD YOUR OWN TOOLS JavaScript – Codeacademy.com Python – Udacity.com It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools @ipullrank
  6. 6. OH SEO GODS, PLEASE TELL ME WHAT MIKE KING USES@ipullrank
  7. 7. iACQUIRE IS NOT A TOOLProfessional Off-Page SEO for the EnterpriseDIGITAL PR MANAGED LINK DEVELOPMENT IDENTIFY/ENGAGE TREND SETTER OUTLETS NATURAL LINK INTEGRATIONTARGETED CONTENT MARKETING LINK RECLAMATION DIGITAL ASSET DISTRIBUTION BACKLINK AUDIT AND OPTIMIZATION
  8. 8. MIKE! WHAT TOOLS DO YOU USE FOR ON-PAGE ANALYSIS?@ipullrank
  9. 9. SCREAMING FROG Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford) @ipullrank
  10. 10. SCRAPER FOR CHROME With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd @ipullrank
  11. 11. HTTPFOX I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/ @ipullrank
  12. 12. PAGE SPEED PLUGIN Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html @ipullrank
  13. 13. MIKE! WHAT OTHER KEYWORD RESEARCH TOOLS DO YOU USE?@ipullrank
  14. 14. YAHOO CLUES Get demographic data at the keyword level straight from Yahoo. http://clues.yahoo.com/ (h/t @keyrelevance) @ipullrank
  15. 15. KEYWORD EYE Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk @ipullrank
  16. 16. SOOVLE Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com @ipullrank
  17. 17. UBERSUGGEST Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org @ipullrank
  18. 18. SCRAPEBOX A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/ @ipullrank
  19. 19. @SEOGADGET ADWORDS API EXCEL PLUGIN Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/ @ipullrank
  20. 20. MIKE! HOW DO YOU COME UP WITH CONTENT IDEAS?@ipullrank
  21. 21. GOFISH I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/ @ipullrank
  22. 22. @SEOGADGET GOOGLE DOCS TOOL Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo) @ipullrank
  23. 23. FACEBOOK RECOMMENDATION DEMO Find out what is the most popular content on a given domain and make a better version. Expand to 1000 pixels to see up to 20 top performers in social. Use it: http://developers.facebook.com/docs/reference/plugins/recommendations/ @ipullrank
  24. 24. MIKE! WHAT TYPE OF MAGIC CAN I DO RIGHT IN A SPREADSHEET?@ipullrank
  25. 25. SEOTOOLS BY NIELS BOSMA Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/ @ipullrank
  26. 26. IMPORTXML FOR GOOGLE DOCS Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ @ipullrank (@davidsottimano)
  27. 27. MIKE! HOW CAN I GET ACTIONABLE INFO ON A LINK PROFILE?@ipullrank
  28. 28. LINK RESEARCH TOOLS LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com @ipullrank
  29. 29. LINK DETECTIVE This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com @ipullrank
  30. 30. MIKE! HOW CAN I DO COMPETITIVE ANALYSIS QUICKLY?@ipullrank
  31. 31. SEARCHMETRICS ESSENTIALS The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials @ipullrank
  32. 32. MIKE! I HEAR YOU DO AWESOME THINGS WITH ANALYTICS…@ipullrank
  33. 33. KEYWORD-LEVEL DEMOGRAPHICS Search Keyword-LevelFB:Admin Demographics Referrers I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics @ipullrank
  34. 34. TRACK SOCIAL NETWORKS USERS ARE LOGGED INTO @TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/ @ipullrank
  35. 35. GOOGLE ANALYTICS DEBUGGER Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna @ipullrank
  36. 36. MIKE! YOU ALWAYS TALK ABOUT PERSONAS, HOW CAN I FIND MY TARGET AUDIENCE?@ipullrank
  37. 37. FACEBOOK AD CREATOR The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/ @ipullrank
  38. 38. FACEBOOK INSIGHTSGender Country FemaleAge distribution Male If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights @ipullrank
  39. 39. DOUBLECLICK AD PLANNER The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/ @ipullrank
  40. 40. MIKE! HOW CAN I GET LINK BUILDING QUICK HITS?@ipullrank
  41. 41. LINK BUILDING GUIDES I wrote two six month plans for link building – http://www.iacquire.com/resources/link-building-guides @ipullrank
  42. 42. BRAND FANS Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon) @ipullrank
  43. 43. MIKE! WHERE CAN I FIND DATA FOR INFOGRAPHICS?@ipullrank
  44. 44. WORLD GOVERNMENT DATA Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data @ipullrank
  45. 45. GOOGLE PUBLIC DATA All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory @ipullrank
  46. 46. MIKE! HOW CAN I VISUALIZE DATA?@ipullrank
  47. 47. INFOGR.AM Create beautiful charts without being a graphic designer. Use it: http://infogr.am/ @ipullrank
  48. 48. DIPITY Create interactive timelines from your data and images. Use it: http://www.dipity.com/ @ipullrank
  49. 49. STORYBIRD Create interactive books out of your data. Use it: http://www.storybird.com @ipullrank
  50. 50. MIKE! WHAT OTHER LINK DATA SOURCES ARE THERE? @neyne: looked at them all http://www.rankabove.com/news/seo- research/backlink-data-provider-all/@ipullrank
  51. 51. AHREFS http://www.ahrefs.com @ipullrank
  52. 52. BLEKKO (/SEO) http://www.blekko.com - use the /seo tag. @ipullrank
  53. 53. LINKDIAGNOSIS http://www.linkdiagnosis.com – watch this space. I’m working with our tech team to add new features soon. @ipullrank
  54. 54. BROKEN LINK INDEX Shhh! This is a secret. We are launching the Broken Link Index in a few weeks. Sign up to find out when. http://signup.brokenlinkindex.com @ipullrank
  55. 55. MIKE! WHAT BOOKMARKLETS DO YOU USE? @tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/ some-nifty-seo- bookmarklets-to-make-you- more-efficient@ipullrank
  56. 56. OPEN GRAPH HELPER I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/ @ipullrank
  57. 57. WIRIFY Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com @ipullrank
  58. 58. MIKE! WHAT DO YOU USE FOR RANKINGS?@ipullrank
  59. 59. STAT I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com @ipullrank
  60. 60. MIKE! WHAT DO YOU SUGGEST AS LINK BUILDING TOOLKIT?@ipullrank
  61. 61. FOLLOWERWONK Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com @ipullrank
  62. 62. OUTREACHR BULK DOMAIN CHECK TOOL Give the tool a list of domains and it pulls the link metrics, IP, country, emails and social profiles associated with the domain name. Use it: http://www.outreachr.com/bulk-domain-checker/ @ipullrank
  63. 63. KNOWEM Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com @ipullrank
  64. 64. MENTIONMAPP Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com @ipullrank
  65. 65. ONTOLO Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com @ipullrank
  66. 66. IFTTT Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com @ipullrank
  67. 67. RAPPORTIVE See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin @ipullrank
  68. 68. BOOMERANG Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll @ipullrank
  69. 69. BUZZSTREAM Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com @ipullrank
  70. 70. ZEMANTA Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com @ipullrank
  71. 71. MIKE! I MANAGE TOO MANY BLOGS. GOT ANYTHING THAT CAN HELP?@ipullrank
  72. 72. MANAGEWP Backup, update, install plugins and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com @ipullrank
  73. 73. MIKE! WHAT’S THE MOST IMPORTANT TOOL YOU USE?@ipullrank
  74. 74. MY BRAIN No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you. @ipullrank
  75. 75. MIKE! WHO SHOULD I FOLLOW ON TWITTER TO FIND OUT MORE?@ipullrank
  76. 76. MICHAEL KINGDirector of Inbound Marketing www.iacquire.com mike@iacquire.com @iPullRank THANK YOU / Q&A
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