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Putting your Business on the Map with Local Search
 

Putting your Business on the Map with Local Search

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This is a Local Search 101 presentation I gave at SEO Grail in Philly. It includes a couple pro tips as well but it's mostly beginner stuff as to why you should use local search over traditional ...

This is a Local Search 101 presentation I gave at SEO Grail in Philly. It includes a couple pro tips as well but it's mostly beginner stuff as to why you should use local search over traditional advertising. Also has links to get more in-depth knowledge on Local Search.

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  • Expensive to create and difficult to source good creativeExpensive to maintain an ongoing presence across traditional mediaDifficult to track leads\\the overall success of the campaignNew creative must be developed every few monthsTiming plays a huge factor; potential customers may hear your message but not be ready to make a purchasing decision