Personas: Understanding the User Behind the Visit

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Personas: Understanding the User Behind the Visit

  1. 1. Scuzzy SmurfetteStylish Smurfette
  2. 2. <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-XXXXXXX-1'],['_trackPageview'] ); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); window.onload = function() { if(_gaq.I==undefined){ _gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'ga.js', ,true]); ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; s = document.getElementsByTagName('script')[0]; gaScript = s.parentNode.insertBefore(ga, s); } else { _gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'dc.js', ,true]); } }; </script>
  3. 3. <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-XXXXXXX-1'],['_trackPageview'] ); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); window.onload = function() { if(_gaq.I==undefined){ _gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'ga.js', ,true]); ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; s = document.getElementsByTagName('script')[0]; gaScript = s.parentNode.insertBefore(ga, s); } else { _gaq.push(['_trackEvent', 'tracking_script', 'loaded', 'dc.js', ,true]); } }; </script>
  4. 4. _gaq.push([‘_setCustomVar',1,'user Segment',userSegmentName ,1]);
  5. 5. Dinky Danny is • Age Range: 25-44 • Location: United States • Gender: Female • Affinity Segments: Travel Buffs, Health and Fitness Buffs
  6. 6. He’s So Smurfy!
  7. 7. @IPULLRANK Michael King Digital Marketing Consultant mike@ipullrank.com @iPullRank
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