Michael King  SEO ManagerPublicis Modem      @ipullrank
Female Male
•   •   •   ••   •   •   ••   •   •   ••   •   •   •
800700600500400300200100  0      Positive   Negative
••••••
••••
if (demos.age >= „18‟ && demos.age <= „40‟ &&demos.gender=“male” && demos.state == “New York”){       _gaq.push([„_setCust...
•       •   •       •    •       •   •       •    •       •   •       •    •       •   •       ••       •       •   ••    ...
••••
Ranking   Conversion Rate               1               2               33d glasses     4               2
Referral   Conversion Landing Page       Ranking    Traffic      Rate/3d-glasses.html      10        671     /2d-3d-conver...
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
Data-mining the Target Way
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Data-mining the Target Way

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Data-mining the Target Way

  1. 1. Michael King SEO ManagerPublicis Modem @ipullrank
  2. 2. Female Male
  3. 3. • • • •• • • •• • • •• • • •
  4. 4. 800700600500400300200100 0 Positive Negative
  5. 5. ••••••
  6. 6. ••••
  7. 7. if (demos.age >= „18‟ && demos.age <= „40‟ &&demos.gender=“male” && demos.state == “New York”){ _gaq.push([„_setCustomVar‟,‟1‟,‟Persona‟,‟Curious George‟,1]);}
  8. 8. • • • • • • • • • • • • • • • •• • • •• • • •
  9. 9. ••••
  10. 10. Ranking Conversion Rate 1 2 33d glasses 4 2
  11. 11. Referral Conversion Landing Page Ranking Traffic Rate/3d-glasses.html 10 671 /2d-3d-conversion.html 2 400 /3d-tv- glasses.html 3 489 /glasses-free- 3d.html 1 1289 /real-3d- glasses.html 2 852 /3d-ready.html 2 607/3d-ready-tv.html 2 276
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