Data-mining the Target Way
 

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Data-mining the Target Way Presentation Transcript

  • 1. Michael King SEO ManagerPublicis Modem @ipullrank
  • 2. Female Male
  • 3. • • • •• • • •• • • •• • • •
  • 4. 800700600500400300200100 0 Positive Negative
  • 5. ••••••
  • 6. ••••
  • 7. if (demos.age >= „18‟ && demos.age <= „40‟ &&demos.gender=“male” && demos.state == “New York”){ _gaq.push([„_setCustomVar‟,‟1‟,‟Persona‟,‟Curious George‟,1]);}
  • 8. • • • • • • • • • • • • • • • •• • • •• • • •
  • 9. ••••
  • 10. Ranking Conversion Rate 1 2 33d glasses 4 2
  • 11. Referral Conversion Landing Page Ranking Traffic Rate/3d-glasses.html 10 671 /2d-3d-conversion.html 2 400 /3d-tv- glasses.html 3 489 /glasses-free- 3d.html 1 1289 /real-3d- glasses.html 2 852 /3d-ready.html 2 607/3d-ready-tv.html 2 276