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Social Media Workshop | IPS The Gender Wire
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Social Media Workshop | IPS The Gender Wire

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By Aprille Muscara for the 16 Days of Activism Against Gender Violence

By Aprille Muscara for the 16 Days of Activism Against Gender Violence

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  • http://16dayscwgl.rutgers.edu http://www.ipsnews.net | http://www.ips.org http://www.apc.org
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  • Pagemodo, Involver, Static FBML, iFrames, Apps search
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  • http://www.badreputation.org.uk/2011/02/03/why-are-trending-topic-hashtags-so-sexist-part-2/ http://idealab.talkingpointsmemo.com/2011/10/occupy-wall-street-twitter-mentions-reveal-gender-disparity.php
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  • Bit.ly HootSuite, TweetDeck ManageFollow SocialOomph
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Social Media Workshop | IPS The Gender Wire Social Media Workshop | IPS The Gender Wire Presentation Transcript

  • Social Media Workshop
    • #16Days2011
  •  
  • THE GENDERED SOCIAL WEB
  • IDENTIFYING THE RIGHT PLATFORM
    • Why do you want to tap into social networks? What are your goals?
    • Who is your target audience, where are they located and what devices are they using?
    • What information will you post and when?
    • How much time will you devote to updating?
    • Key questions to consider when starting from scratch or when re-evaluating existing SM efforts
  • FACEBOOK
    • Take advantage of multiple features: Photo albums, Notes, Questions, Events, Causes app…
    • Be responsive – whether once a week or every hour
  • FACEBOOK
    • Customise tabs
    • Welcome : encourage “likes”, highlight a cause
    • RSS : your blog or website
    • Connect to other social networks - YouTube, Flickr…
    • Webcasts, campaigns, competitions, donation drives, a contact form, almost anything!
    • Third-party providers
    • DIY tips
  • FACEBOOK
    • Check – and use – insights
      • Where is your community?
      • What languages are they speaking?
      • How do they get to your page?
  • FACEBOOK
    • Consider ads
      • Cheaper than Twitter
      • Very targetable and customisable
    • Tagging (@):
      • Other pages – partners, conferences, events…
      • A location: you’ll show up on that page’s “Related Posts”
  • TWITTER
    • # Hashtags
      • Be aware of what others are using – always check
      • Conferences, acronyms, campaigns, days, locations, people
      • Coordinate with partners
      • Use both general and specific # to insert yourself in a broader conversation and to target
  • TWITTER
    • @ Mention and Reply
      • Is someone you’re posting about on Twitter? Always do a quick search – you’d be surprised
      • To engage, respond, get attention, give attention, provoke
    • “ RT” or re-tweet button? Tracked and logged differently
    • Keep up with @s and DMs
  • TWITTER
    • http://twitter.com/search-advanced
    • Google: “[search terms] site:twitter.com” (useful for Facebook too)
    • Lists
      • Organise and keep track of certain people, orgs
      • For your own use (private lists) or to share (public lists – “If you can’t be the source, be the resource”)
  • TWITTER
    • Third-party apps
      • Shorten links to save space and track clicks
      • Schedule posts, save time
      • Manage following/followers (Note Twitter’s daily limits and 2,000 follower threshold)
      • DMs: Automate/schedule
      • Monitor – and use – analytics
  • BLOGGING
      • Re-blog, leave comments and link to other blogs: encourages reciprocation, fosters networking and community
      • Use best practices and follow blogosphere etiquette
      • Monitor and respond to comments
      • Use photos: easy to consume and impactful
      • Add social media sharing buttons
      • Post to your social media sites
  • CROSS-POSTING
      • Between SM platforms
      • Between SM accounts and your website/blog/other web presences
      • Link to SM accounts at every opportunity: email signatures, newsletters, business cards, printed material…
    OTHER PLATFORMS
      • Social bookmarking: Reddit, Stumble Upon, Delicious…
      • LinkedIn, Google+, YouTube, Flickr…
      • Regional/local: Tuenti, Weibo, MXit…
  • CROSS-POSTING
      • Facebook Social Plugins
      • Twitter feed widgets
      • Widgets/Plugins for other social networks
      • Automating
        • Note that Facebook EdgeRank “demotes” outside posts
        • To Twitter: TweetFeed…
        • To Facebook: NetworkedBlogs and other apps…
        • All: Dlvr.it, HootSuite…
        • What do you use?
  • POINTS TO REMEMBER
    • Disseminate the mobile versions of your SM sites
    • Appropriate Technology – be guided by audience, not latest app
    • User-centered design
    • Keep up to date with latest changes to your SM network
    • Create once, reuse often
    • Be realistic about the time and effort you can invest
    • Be aware of copyright and privacy
  •