Social Media Workshop <ul><li>#16Days2011 </li></ul>
 
THE GENDERED SOCIAL WEB
IDENTIFYING THE RIGHT PLATFORM <ul><li>Why do you want to tap into social networks? What are your goals? </li></ul><ul><li...
FACEBOOK <ul><li>Take advantage of multiple features: Photo albums, Notes, Questions, Events, Causes app… </li></ul><ul><l...
FACEBOOK <ul><li>Customise tabs </li></ul><ul><li>Welcome : encourage “likes”, highlight a cause </li></ul><ul><li>RSS : y...
FACEBOOK <ul><li>Check – and use – insights </li></ul><ul><ul><li>Where is your community? </li></ul></ul><ul><ul><li>What...
FACEBOOK <ul><li>Consider ads </li></ul><ul><ul><li>Cheaper than Twitter </li></ul></ul><ul><ul><li>Very targetable and cu...
TWITTER <ul><li># Hashtags </li></ul><ul><ul><li>Be aware of what others are using – always check </li></ul></ul><ul><ul><...
TWITTER <ul><li>@ Mention and Reply </li></ul><ul><ul><li>Is someone you’re posting about on Twitter? Always do a quick se...
TWITTER <ul><li>http://twitter.com/search-advanced </li></ul><ul><li>Google: “[search terms] site:twitter.com” (useful for...
TWITTER <ul><li>Third-party apps </li></ul><ul><ul><li>Shorten links to save space and track clicks </li></ul></ul><ul><ul...
BLOGGING <ul><ul><li>Re-blog, leave comments and link to other blogs: encourages reciprocation, fosters networking and com...
CROSS-POSTING <ul><ul><li>Between SM platforms </li></ul></ul><ul><ul><li>Between SM accounts and your website/blog/other ...
CROSS-POSTING <ul><ul><li>Facebook Social Plugins </li></ul></ul><ul><ul><li>Twitter feed widgets </li></ul></ul><ul><ul><...
POINTS TO REMEMBER <ul><li>Disseminate the mobile versions of your SM sites </li></ul><ul><li>Appropriate Technology – be ...
 
Upcoming SlideShare
Loading in...5
×

Social Media Workshop | IPS The Gender Wire

198

Published on

By Aprille Muscara for the 16 Days of Activism Against Gender Violence

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Very nice. We provid SAP SD online training by real-time certified professionals, along with resume preparation, 24/7 server access, interview questions and job support, interested candidates can contact us at http://sapsdolt.blogspot.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
198
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://16dayscwgl.rutgers.edu http://www.ipsnews.net | http://www.ips.org http://www.apc.org
  • http://www.netchunks.com/wp-content/uploads/2010/04/chicksrule_550.gif
  • Pagemodo, Involver, Static FBML, iFrames, Apps search
  • Pagemodo, Involver, Static FBML, iFrames, Apps search
  • http://www.badreputation.org.uk/2011/02/03/why-are-trending-topic-hashtags-so-sexist-part-2/ http://idealab.talkingpointsmemo.com/2011/10/occupy-wall-street-twitter-mentions-reveal-gender-disparity.php
  • Bit.ly HootSuite, TweetDeck ManageFollow SocialOomph
  • Bit.ly HootSuite, TweetDeck ManageFollow SocialOomph
  • Disqus search.creativecommons.org ShareThis
  • http://hellboundbloggers.com/wp-content/uploads/2011/10/SMS-Infographic-e1319521520983.jpg m.facebook… mobile.twitter…
  • Transcript of "Social Media Workshop | IPS The Gender Wire"

    1. 1. Social Media Workshop <ul><li>#16Days2011 </li></ul>
    2. 3. THE GENDERED SOCIAL WEB
    3. 4. IDENTIFYING THE RIGHT PLATFORM <ul><li>Why do you want to tap into social networks? What are your goals? </li></ul><ul><li>Who is your target audience, where are they located and what devices are they using? </li></ul><ul><li>What information will you post and when? </li></ul><ul><li>How much time will you devote to updating? </li></ul><ul><li>Key questions to consider when starting from scratch or when re-evaluating existing SM efforts </li></ul>
    4. 5. FACEBOOK <ul><li>Take advantage of multiple features: Photo albums, Notes, Questions, Events, Causes app… </li></ul><ul><li>Be responsive – whether once a week or every hour </li></ul>
    5. 6. FACEBOOK <ul><li>Customise tabs </li></ul><ul><li>Welcome : encourage “likes”, highlight a cause </li></ul><ul><li>RSS : your blog or website </li></ul><ul><li>Connect to other social networks - YouTube, Flickr… </li></ul><ul><li>Webcasts, campaigns, competitions, donation drives, a contact form, almost anything! </li></ul><ul><li>Third-party providers </li></ul><ul><li>DIY tips </li></ul>
    6. 7. FACEBOOK <ul><li>Check – and use – insights </li></ul><ul><ul><li>Where is your community? </li></ul></ul><ul><ul><li>What languages are they speaking? </li></ul></ul><ul><ul><li>How do they get to your page? </li></ul></ul>
    7. 8. FACEBOOK <ul><li>Consider ads </li></ul><ul><ul><li>Cheaper than Twitter </li></ul></ul><ul><ul><li>Very targetable and customisable </li></ul></ul><ul><li>Tagging (@): </li></ul><ul><ul><li>Other pages – partners, conferences, events… </li></ul></ul><ul><ul><li>A location: you’ll show up on that page’s “Related Posts” </li></ul></ul>
    8. 9. TWITTER <ul><li># Hashtags </li></ul><ul><ul><li>Be aware of what others are using – always check </li></ul></ul><ul><ul><li>Conferences, acronyms, campaigns, days, locations, people </li></ul></ul><ul><ul><li>Coordinate with partners </li></ul></ul><ul><ul><li>Use both general and specific # to insert yourself in a broader conversation and to target </li></ul></ul>
    9. 10. TWITTER <ul><li>@ Mention and Reply </li></ul><ul><ul><li>Is someone you’re posting about on Twitter? Always do a quick search – you’d be surprised </li></ul></ul><ul><ul><li>To engage, respond, get attention, give attention, provoke </li></ul></ul><ul><li>“ RT” or re-tweet button? Tracked and logged differently </li></ul><ul><li>Keep up with @s and DMs </li></ul>
    10. 11. TWITTER <ul><li>http://twitter.com/search-advanced </li></ul><ul><li>Google: “[search terms] site:twitter.com” (useful for Facebook too) </li></ul><ul><li>Lists </li></ul><ul><ul><li>Organise and keep track of certain people, orgs </li></ul></ul><ul><ul><li>For your own use (private lists) or to share (public lists – “If you can’t be the source, be the resource”) </li></ul></ul>
    11. 12. TWITTER <ul><li>Third-party apps </li></ul><ul><ul><li>Shorten links to save space and track clicks </li></ul></ul><ul><ul><li>Schedule posts, save time </li></ul></ul><ul><ul><li>Manage following/followers (Note Twitter’s daily limits and 2,000 follower threshold) </li></ul></ul><ul><ul><li>DMs: Automate/schedule </li></ul></ul><ul><ul><li>Monitor – and use – analytics </li></ul></ul>
    12. 13. BLOGGING <ul><ul><li>Re-blog, leave comments and link to other blogs: encourages reciprocation, fosters networking and community </li></ul></ul><ul><ul><li>Use best practices and follow blogosphere etiquette </li></ul></ul><ul><ul><li>Monitor and respond to comments </li></ul></ul><ul><ul><li>Use photos: easy to consume and impactful </li></ul></ul><ul><ul><li>Add social media sharing buttons </li></ul></ul><ul><ul><li>Post to your social media sites </li></ul></ul>
    13. 14. CROSS-POSTING <ul><ul><li>Between SM platforms </li></ul></ul><ul><ul><li>Between SM accounts and your website/blog/other web presences </li></ul></ul><ul><ul><li>Link to SM accounts at every opportunity: email signatures, newsletters, business cards, printed material… </li></ul></ul>OTHER PLATFORMS <ul><ul><li>Social bookmarking: Reddit, Stumble Upon, Delicious… </li></ul></ul><ul><ul><li>LinkedIn, Google+, YouTube, Flickr… </li></ul></ul><ul><ul><li>Regional/local: Tuenti, Weibo, MXit… </li></ul></ul>
    14. 15. CROSS-POSTING <ul><ul><li>Facebook Social Plugins </li></ul></ul><ul><ul><li>Twitter feed widgets </li></ul></ul><ul><ul><li>Widgets/Plugins for other social networks </li></ul></ul><ul><ul><li>Automating </li></ul></ul><ul><ul><ul><li>Note that Facebook EdgeRank “demotes” outside posts </li></ul></ul></ul><ul><ul><ul><li>To Twitter: TweetFeed… </li></ul></ul></ul><ul><ul><ul><li>To Facebook: NetworkedBlogs and other apps… </li></ul></ul></ul><ul><ul><ul><li>All: Dlvr.it, HootSuite… </li></ul></ul></ul><ul><ul><ul><li>What do you use? </li></ul></ul></ul>
    15. 16. POINTS TO REMEMBER <ul><li>Disseminate the mobile versions of your SM sites </li></ul><ul><li>Appropriate Technology – be guided by audience, not latest app </li></ul><ul><li>User-centered design </li></ul><ul><li>Keep up to date with latest changes to your SM network </li></ul><ul><li>Create once, reuse often </li></ul><ul><li>Be realistic about the time and effort you can invest </li></ul><ul><li>Be aware of copyright and privacy </li></ul>

    ×