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Social media initiative
 

Social media initiative

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I created this to present to our Director of Marketing and CEO.

I created this to present to our Director of Marketing and CEO.

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  • - This is more than just Facebook and Twitter.\n- This is an avenue to start conversations, bridge the gap between customers and employees, to re-establish the brand, to deliver a great customer experience, and create a connection to our core beliefs, values, and culture.\n
  • - This is more than just Facebook and Twitter.\n- This is an avenue to start conversations, bridge the gap between customers and employees, to re-establish the brand, to deliver a great customer experience, and create a connection to our core beliefs, values, and culture.\n
  • Peter Brasseler started a company that rewarded our customers for being innovative. He would create procedure kits for them. Promote the kits and the clinicians to the industry. By doing so he established relationships with them and rewarded the customers for working with us.\n\nHe was able to accomplish three things with this simple initiative:\n\nSharing - Provide them with techniques, product reviews, stories that inspire\nOpportunities to Create - Allow the customers to work with us through SMP to develop new products, ad campaigns, and media\nConnection - By corresponding, conversation, and inclusion we will build a new face of Brasseler.\n\nSocial Media gives us an opportunity to do the same thing through the internet. By connecting to our customers where they are browsing.\n\nWe will be seen as the company that listens to dentists, helps them create something useful, and then promotes the key clinicians to the rest of the community. \n\nThe companies that have been most successful with social media have been very good at first creating a culture internally between employees. This has to be one of our main focuses.\n\nLet me share an example of a company that did just that....\n\n\n\n\n\n\n
  • Peter Brasseler started a company that rewarded our customers for being innovative. He would create procedure kits for them. Promote the kits and the clinicians to the industry. By doing so he established relationships with them and rewarded the customers for working with us.\n\nHe was able to accomplish three things with this simple initiative:\n\nSharing - Provide them with techniques, product reviews, stories that inspire\nOpportunities to Create - Allow the customers to work with us through SMP to develop new products, ad campaigns, and media\nConnection - By corresponding, conversation, and inclusion we will build a new face of Brasseler.\n\nSocial Media gives us an opportunity to do the same thing through the internet. By connecting to our customers where they are browsing.\n\nWe will be seen as the company that listens to dentists, helps them create something useful, and then promotes the key clinicians to the rest of the community. \n\nThe companies that have been most successful with social media have been very good at first creating a culture internally between employees. This has to be one of our main focuses.\n\nLet me share an example of a company that did just that....\n\n\n\n\n\n\n
  • Peter Brasseler started a company that rewarded our customers for being innovative. He would create procedure kits for them. Promote the kits and the clinicians to the industry. By doing so he established relationships with them and rewarded the customers for working with us.\n\nHe was able to accomplish three things with this simple initiative:\n\nSharing - Provide them with techniques, product reviews, stories that inspire\nOpportunities to Create - Allow the customers to work with us through SMP to develop new products, ad campaigns, and media\nConnection - By corresponding, conversation, and inclusion we will build a new face of Brasseler.\n\nSocial Media gives us an opportunity to do the same thing through the internet. By connecting to our customers where they are browsing.\n\nWe will be seen as the company that listens to dentists, helps them create something useful, and then promotes the key clinicians to the rest of the community. \n\nThe companies that have been most successful with social media have been very good at first creating a culture internally between employees. This has to be one of our main focuses.\n\nLet me share an example of a company that did just that....\n\n\n\n\n\n\n
  • Peter Brasseler started a company that rewarded our customers for being innovative. He would create procedure kits for them. Promote the kits and the clinicians to the industry. By doing so he established relationships with them and rewarded the customers for working with us.\n\nHe was able to accomplish three things with this simple initiative:\n\nSharing - Provide them with techniques, product reviews, stories that inspire\nOpportunities to Create - Allow the customers to work with us through SMP to develop new products, ad campaigns, and media\nConnection - By corresponding, conversation, and inclusion we will build a new face of Brasseler.\n\nSocial Media gives us an opportunity to do the same thing through the internet. By connecting to our customers where they are browsing.\n\nWe will be seen as the company that listens to dentists, helps them create something useful, and then promotes the key clinicians to the rest of the community. \n\nThe companies that have been most successful with social media have been very good at first creating a culture internally between employees. This has to be one of our main focuses.\n\nLet me share an example of a company that did just that....\n\n\n\n\n\n\n
  • Every good company that incorporates SM has done so first from within. Creating a positive company culture internally ensures that the same message transfers outward to our customers.\n\nWe want our employees to talk about what they are doing at their job. What excites them, what is fun.\n- Some of our employees will create videos, art, music, or literature\n- Use the forms of media that people create to publish content on our social media campaign\n- Reward the creativity with publicity, a quarterly gift, or other emotional bonus\n\nLet’s take a look at an example of creating a culture externally with our customers...\n
  • Every good company that incorporates SM has done so first from within. Creating a positive company culture internally ensures that the same message transfers outward to our customers.\n\nWe want our employees to talk about what they are doing at their job. What excites them, what is fun.\n- Some of our employees will create videos, art, music, or literature\n- Use the forms of media that people create to publish content on our social media campaign\n- Reward the creativity with publicity, a quarterly gift, or other emotional bonus\n\nLet’s take a look at an example of creating a culture externally with our customers...\n
  • Every good company that incorporates SM has done so first from within. Creating a positive company culture internally ensures that the same message transfers outward to our customers.\n\nWe want our employees to talk about what they are doing at their job. What excites them, what is fun.\n- Some of our employees will create videos, art, music, or literature\n- Use the forms of media that people create to publish content on our social media campaign\n- Reward the creativity with publicity, a quarterly gift, or other emotional bonus\n\nLet’s take a look at an example of creating a culture externally with our customers...\n
  • Every good company that incorporates SM has done so first from within. Creating a positive company culture internally ensures that the same message transfers outward to our customers.\n\nWe want our employees to talk about what they are doing at their job. What excites them, what is fun.\n- Some of our employees will create videos, art, music, or literature\n- Use the forms of media that people create to publish content on our social media campaign\n- Reward the creativity with publicity, a quarterly gift, or other emotional bonus\n\nLet’s take a look at an example of creating a culture externally with our customers...\n
  • Every good company that incorporates SM has done so first from within. Creating a positive company culture internally ensures that the same message transfers outward to our customers.\n\nWe want our employees to talk about what they are doing at their job. What excites them, what is fun.\n- Some of our employees will create videos, art, music, or literature\n- Use the forms of media that people create to publish content on our social media campaign\n- Reward the creativity with publicity, a quarterly gift, or other emotional bonus\n\nLet’s take a look at an example of creating a culture externally with our customers...\n
  • Jones Soda Company - How does a small soda company create a culture?\nBy Asking their customers to create the labels for the soda\nThey still use their customers as designers for their products\nCreated a culture and a connection to the brand\nSo what are we going to be doing with Social Media?\n
  • Jones Soda Company - How does a small soda company create a culture?\nBy Asking their customers to create the labels for the soda\nThey still use their customers as designers for their products\nCreated a culture and a connection to the brand\nSo what are we going to be doing with Social Media?\n
  • Jones Soda Company - How does a small soda company create a culture?\nBy Asking their customers to create the labels for the soda\nThey still use their customers as designers for their products\nCreated a culture and a connection to the brand\nSo what are we going to be doing with Social Media?\n
  • Jones Soda Company - How does a small soda company create a culture?\nBy Asking their customers to create the labels for the soda\nThey still use their customers as designers for their products\nCreated a culture and a connection to the brand\nSo what are we going to be doing with Social Media?\n
  • Jones Soda Company - How does a small soda company create a culture?\nBy Asking their customers to create the labels for the soda\nThey still use their customers as designers for their products\nCreated a culture and a connection to the brand\nSo what are we going to be doing with Social Media?\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • Creating a culture by sharing our story.\n\nCustomers and Employees will be sharing our company story. There will never be a doubt when people ask:\n- What does Brasseler do?\n- How do we do it?\n- How do I fit into the company puzzle?\n\nAll these things can be created by implementing a Social Media Strategy at Brasseler.\n\nLet’s begin writing our plan...\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • We’ve already stated that the:\nGoal - Create a culture of communication, support, and loyalty.\n\nWe’ll first take a look at a general purchasing cycle and how that has changed with social media...\n\nAs I said we will need to make some changes internally to support this plan. In the next slides I will break down what tools I think we can use to make this seamless and an easy transition.\n\nTools - What SMPs will we use to connect to our customer base?\n\nFirst - the old purchasing cycle....\n\n
  • You may be familiar with this diagram...\n\nThe “Cycle” used to be seen as more of a “Funnel”\nAwareness - Customer becomes aware of their options and begins to pick through the stack of options\nFamiliarity - Customer grows familiar with certain brands, is comfortable with what their options are.\nConsideration - Starts to weigh the purchasing options\nPurchase - Has finally made a purchase and is now moving towards\nLoyalty - Depending on the overall experience is hopefully a loyal customer.\n\nThe problem is that social media changes all of this. This was suggesting that a one way street in marketing. However, Consumers are doing much more online research before making a purchasing decision now. We have created a two way street where customers are telling companies what they want. How does this change the model?\n\n\n
  • It’s now a two way street with consumers talking back and forth with markets before making a decision.\n\n1) Consideration - SMP has the ability to capture people searching for information. Google can direct you to research and reviews on a company’s blog, facebook, and google pages. Very few brands are present at this stage of the game.\n\n2) Active Evaluation - During this period our customers are reading research reviews, publications online, talking to field sales, and maybe using a demo product. They are actively exposed to more brands at this time. We can be more active in this stage of the process with email contacts, evaluation and survey forms, making information available on our website and blog for the customer to research.\n\n3) Moment of Purchase - ECommerce is now available and will provide a mechanism for purchase. Once a purchase is made we need to collect information on the customer (Website, Email, Twitter, Blog, Etc.) and then instantly create a connection to them on their most preferred avenue. This will keep the customer moving into a loyalty loop.\n\n4) Postpurchase experience - Follow up with the customer through email, providing access to more support online, giving them the option to share their experience with others.\n\n5) Create a Loyalty Loop - We want them to feel like we have supported them through the entire process. We can offer support through our field sales group and now through our online media options. \n\nUsing this model as a guideline, we can create social media marketing efforts at each stage of the cycle.\n\nVideos support technique, Twitter supports service, Blogs support research, Give them the option to share this information with their peers and to contribute through reviews and development ideas.\n\n
  • What are going to be some of the roles internally?\n\n(This is what I understand my job description to be)\nMarketing - Will control the information that is shared on SMPs. \n- Who is talking about us and how influential are they?\n- Is the conversation positive or negative? Who else is picking up on it?\n- Control the Core SMPs (Blog, Facebook, Twitter, Google, LinkedIn)\n- Social Customer Relationship Management - Control the conversation and direct it to the appropriate channel\n\nCustomer Service/Sales - Will address concerns raised over SMPs. Problems with products, techniques, sales inquiries, follow ups. Always searching for new key clinicians and opportunities to create content or develop new products.\n\nBusiness Operations - Control the timing of information. Make sure that we are participating collaboratively with the marketplace. Make sure that we are not defending against influence and intrusion.\n\nPart of my strategic plan would be to implement training for each of these departments on how they can use our new SMPs. We will have different levels of comfort with social media in each of these departments. Finding out who does what best will help us support our growth in this marketing segment.\n\n
  • What are going to be some of the roles internally?\n\n(This is what I understand my job description to be)\nMarketing - Will control the information that is shared on SMPs. \n- Who is talking about us and how influential are they?\n- Is the conversation positive or negative? Who else is picking up on it?\n- Control the Core SMPs (Blog, Facebook, Twitter, Google, LinkedIn)\n- Social Customer Relationship Management - Control the conversation and direct it to the appropriate channel\n\nCustomer Service/Sales - Will address concerns raised over SMPs. Problems with products, techniques, sales inquiries, follow ups. Always searching for new key clinicians and opportunities to create content or develop new products.\n\nBusiness Operations - Control the timing of information. Make sure that we are participating collaboratively with the marketplace. Make sure that we are not defending against influence and intrusion.\n\nPart of my strategic plan would be to implement training for each of these departments on how they can use our new SMPs. We will have different levels of comfort with social media in each of these departments. Finding out who does what best will help us support our growth in this marketing segment.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • Our customers will be given the keys to drive company policy, product development and we will control the information that flow from them to Brasseler and back again.\n\nListening Tools: Radian6, Alterian, Netbase will allow us to hear what is being said about us or our marketplace online\nResponse and CRM Tools: Lithium, HootSuite, Socialtext, Tweeteffect, Optify will help us monitor what we are saying to our marketplace\nInternal Communications: We need a real-time collaboration capability - where marketing can communicate instantly with sales, customer service and business operations and responses can be created immediately.\n\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • We need a central location on the web to gather this information. Think of it as the hub in a large social media wheel\n\nThe Brasseler Blog - All the information runs through here first and is databased here.\n\nFacebook, Twitter, Youtube, Flickr, Foursquare - These are must have staples of a SM strategy\n\nOther ones that are must haves:Google - Places for Reps, Online Reviews, Optimizing for searches\nLinkedIn - Growth of the company, networking with new business partners\nDental Links - There are forums where a lot of our industry gathers and we need a controlled presence on these forums\n\nLETS LOOK AT HOW OTHERS ARE USING SMPs CURRENTLY\n
  • - Customer Tweets the Problem and the information is sent to a team of individuals that are trained to respond\n- They will either fix the problem or have someone contact the customer who can fix the problem\n\n1 Year Data:\n29,757 tweets for problems/106,816 total tweets regarding Time Warner\n70% of customers tweet back after the initial outreach - looking for the solution to their problem\n11,028 were solved just through tweets\n\nWhat they are doing right: Connecting to their customers through a new avenue.\nEliminating the annoying call queues. TW will call the customer when it is convenient.\nMaking the process fast.\n\nThings that were not mentioned:\nWhat are they doing with all this CRM data? How are they using it for future marketing? \n
  • - Customer Tweets the Problem and the information is sent to a team of individuals that are trained to respond\n- They will either fix the problem or have someone contact the customer who can fix the problem\n\n1 Year Data:\n29,757 tweets for problems/106,816 total tweets regarding Time Warner\n70% of customers tweet back after the initial outreach - looking for the solution to their problem\n11,028 were solved just through tweets\n\nWhat they are doing right: Connecting to their customers through a new avenue.\nEliminating the annoying call queues. TW will call the customer when it is convenient.\nMaking the process fast.\n\nThings that were not mentioned:\nWhat are they doing with all this CRM data? How are they using it for future marketing? \n
  • - Customer Tweets the Problem and the information is sent to a team of individuals that are trained to respond\n- They will either fix the problem or have someone contact the customer who can fix the problem\n\n1 Year Data:\n29,757 tweets for problems/106,816 total tweets regarding Time Warner\n70% of customers tweet back after the initial outreach - looking for the solution to their problem\n11,028 were solved just through tweets\n\nWhat they are doing right: Connecting to their customers through a new avenue.\nEliminating the annoying call queues. TW will call the customer when it is convenient.\nMaking the process fast.\n\nThings that were not mentioned:\nWhat are they doing with all this CRM data? How are they using it for future marketing? \n
  • Allows customers to share tissues through Facebook\nBuilds brand awareness and establishes Kleenex as “caring.”\nProvides Facebook with more CRM Data\n\nOver 27,000 people liked this page and shared stories about tissues...\n\nThis is an example of something we could use for a sampling program.\n\nYou are handing the keys to your customer to create a referral for you.\n\nBuilds Loyalty\n
  • Allows customers to share tissues through Facebook\nBuilds brand awareness and establishes Kleenex as “caring.”\nProvides Facebook with more CRM Data\n\nOver 27,000 people liked this page and shared stories about tissues...\n\nThis is an example of something we could use for a sampling program.\n\nYou are handing the keys to your customer to create a referral for you.\n\nBuilds Loyalty\n
  • Twitter - very confusing setup, who do you follow when looking for specific information? There are local reps with individual pages. Sharing mostly news stories, nothing particularly engaging. Do a better job of creating excitement.\n\nYouTube - Very organized and a nice production value.\n- Good for company information and some product offerings\n- Need more interactivity with employees creating content\n- Not really building a connection\n\nFacebook - Lots and lots of pages for individual FSRs\n- They’ve done a good job connecting on FB\n- What they are sharing does not create opportunity to interact with the company\n\nWHAT IS THEIR STRATEGIC PLAN?\n
  • Twitter - very confusing setup, who do you follow when looking for specific information? There are local reps with individual pages. Sharing mostly news stories, nothing particularly engaging. Do a better job of creating excitement.\n\nYouTube - Very organized and a nice production value.\n- Good for company information and some product offerings\n- Need more interactivity with employees creating content\n- Not really building a connection\n\nFacebook - Lots and lots of pages for individual FSRs\n- They’ve done a good job connecting on FB\n- What they are sharing does not create opportunity to interact with the company\n\nWHAT IS THEIR STRATEGIC PLAN?\n
  • They’ve done a great job at giving their customers a reason to interact with the company. Their customers have become loyal based on their online interactions.\n\nThey tie all of their SMPs together and use them to create a relationship and loyalty with their customers.\n
  • They’ve done a great job at giving their customers a reason to interact with the company. Their customers have become loyal based on their online interactions.\n\nThey tie all of their SMPs together and use them to create a relationship and loyalty with their customers.\n
  • They’ve done a great job at giving their customers a reason to interact with the company. Their customers have become loyal based on their online interactions.\n\nThey tie all of their SMPs together and use them to create a relationship and loyalty with their customers.\n
  • They have done a good job at gathering followers on Facebook, but a poor job at creating any sort of interactivity.\n\nThis is what happens with your social media strategy is done passively.\n\nThere is a HUGE opportunity to jump ahead of Komet on these platforms.\n\nYouTube - curebadbreath's Channel\n
  • They have done a good job at gathering followers on Facebook, but a poor job at creating any sort of interactivity.\n\nThis is what happens with your social media strategy is done passively.\n\nThere is a HUGE opportunity to jump ahead of Komet on these platforms.\n\nYouTube - curebadbreath's Channel\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • CEO Blog - \n- Provide broad company updates, outlooks, and opportunities from the C-Level\n- Purpose is to connect to employees and our business partners\n- Allow commenting to open the dialogue\n- Create a content calendar around happenings at the company and time the updates for the next 3, 6, 9, 12 months\n\nEmployee Blog - \n- Connect the employees to each other, to future employees, and to customers\n- Show how much fun it can be to work for a company that supports you\n- This will allow a platform for innovation\n- Product Spotlights\n- STORIES THAT INSPIRE\n- Tradeshow and Industry Updates from the trenches\n- FUN.\n- Content to be created by any employee, edited by marketing, and managed through a content calendar\n\nDental News -\n- Shares industry news and shows how are are interconnected within the marketplace\n- This will be run by marketing and business operations\n\nThe blog will be tied into other SMPs to bring traffic to the blog and then to our ECommerce site.\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Continuously monitor the feed and create connections for establishing communications.\nWill share information posted on every other platform.\nUse to create promotions\nFoursquare will allow followers to “Check-In” at trade shows for promotions and other promotional items\n
  • Post videos and media for easy access by customers and employees\nNew Product Launches\nTechniques\nProduct Endorsements and Reviews\nEmployee Media Contributions\n
  • Post videos and media for easy access by customers and employees\nNew Product Launches\nTechniques\nProduct Endorsements and Reviews\nEmployee Media Contributions\n
  • Post videos and media for easy access by customers and employees\nNew Product Launches\nTechniques\nProduct Endorsements and Reviews\nEmployee Media Contributions\n
  • Google\nAll of our platforms will be optimized for Google.\nThis may be the most important and often overlooked aspect of a good social media strategy\nWe can post information all we want - but people have to be able to find it.\n\nAdvanced options for Google:\nUse Google Places for individual territory pages.\nUse Google Adwords for targeted marketing.\nUse a Place Page for Savannah for people to leave reviews and to connect to our other platforms.\n
  • Google\nAll of our platforms will be optimized for Google.\nThis may be the most important and often overlooked aspect of a good social media strategy\nWe can post information all we want - but people have to be able to find it.\n\nAdvanced options for Google:\nUse Google Places for individual territory pages.\nUse Google Adwords for targeted marketing.\nUse a Place Page for Savannah for people to leave reviews and to connect to our other platforms.\n
  • LinkedIn\nThis is the #1 Business Networking site on the internet\nNorth America and Europe make up over 75% of Linkedin’s 101 million users\nMedical Professionals have the 4th highest presence in all the users (10.9% of users in NA)\n69 of the Fortune 100 companies actively use Linkedin as a networking tool\n\nOptimize our space on LinkedIn\nVisible to potential employees and business partners\n
  • LinkedIn\nThis is the #1 Business Networking site on the internet\nNorth America and Europe make up over 75% of Linkedin’s 101 million users\nMedical Professionals have the 4th highest presence in all the users (10.9% of users in NA)\n69 of the Fortune 100 companies actively use Linkedin as a networking tool\n\nOptimize our space on LinkedIn\nVisible to potential employees and business partners\n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • Dental Blogs and Forums\nMake sure we are actively participating in these arenas\nContributing product knowledge where we can\nBe seen as a resource of information\ncommunicating with the forum members \n
  • I was asked here today to give you what my idea of this role would be. I wouldn’t be a sales rep if I didn’t end by telling you how I can help you implement this initiative.\n\nWe will be creating a new culture at Brasseler\n- I can help because I have been active in Social Media in my own territory for over a year.\n- I understand what tools we can use to create metrics, analyze our online reputation, and control the flow of information to and from the SMPs.\n- I have worked in outside sales for over 5 years and I understand both our customers and employees. I know how to find out what they like and how to provide for them what they need.\n- This will be a PR position as much as it is a “technical” position. I have the ability to talk to people who are both “hip” to social media, and also to those who may not be too comfortable with it.\n- I have a desire to create something really exciting for Brasseler. This an opportunity to position Brasseler as a leader in our marketplace, and I would revel in being a contributor to that effort.\n\nSo let’s begin...\ncreate the culture.\nintegrate digital media,\nre-establish customer and employee loyalty\nand re-establish Brasseler.\n

Social media initiative Social media initiative Presentation Transcript

  • Creating a CultureA New Strategy in Social and Digital Marketing for Brasseler USA literature must include the Brasseler USA logo in t All US dental may only be represented in Brasseler blue (Pantone 300) for coloPresented By Ian Pryor May 27, 2011
  • First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • First, a question... What do we want to do with social media? All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Customer Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo Share. Create. Connect.
  • Culture - Zappos Employeeshttp://blogs.zappos.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Culture - Zappos Employeeshttp://blogs.zappos.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Culture - Jones Soda All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Culture - Jones Soda Started a contest for their customers Sent in designs for labels Create Culture http://www.jonessoda.com All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Culture - Created All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Culture - CreatedSharing our Story“I feel like I know you” All US dental literature must include the Brasseler USA logo in tLet’s begin... may only be represented in Brasseler blue (Pantone 300) for colo
  • Using Social All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Using SocialCreate a culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Using SocialCreate a culturePurchasing Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Using SocialCreate a culturePurchasing CycleInternal Operations All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Using SocialCreate a culturePurchasing CycleInternal OperationsTools we can use All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Our Purchase Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Our Purchase Cycle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Purchase Cycle www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Purchase Cycle www.mckinseyquarterly.com/spContent/charts/code09/CDJ-Base.swf All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Operations All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Operations Marketing Sales/Service Business Ops Listen & Respond The Face Timing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Tools Needed All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Tools Needed Listening Radian6 Alterian NetBase All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Tools Needed Listening Response and Customer Radian6 Relations Alterian Lithium NetBase HootSuite Socialtext TweetEffect Optify All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Internal Tools Needed Listening Response and Internal Customer Collaboration Radian6 Relations Yammer Alterian Lithium NetBase HootSuite Socialtext TweetEffect Optify All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media Platforms All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media Platforms All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media PlatformsThe Brasseler Blog All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, Foursquare All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogle All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogleLinkedIn All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Tools - Social Media PlatformsThe Brasseler BlogFacebook, Twitter, Youtube,Flickr, FoursquareGoogleLinkedInDentaltown, Dental SalesPro, Dr. Bicuspid All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Time Warner - Service All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Kleenex - Sharingwww.kleenex.com/softnessworthsharing All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental Twitter 57 Subscribers 1,712 Likes 20 Accounts 6,989 Views Employees Mostly Local Reps Included News All US dental literature must include the Brasseler USA logo in t Facebook may only be represented in Brasseler blue (Pantone 300) for colo YouTube
  • Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental YouTube 436 Followers 35 Subscribers 401 Tweets 74 Videos Blog Facebook All US dental literature must include the Brasseler USA logo in t Friends of may only be represented in Brasseler blue (Pantone 300) for colo Twitter 1090 Likes Hu-Friedy
  • Social Dental All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental Twitter YouTube Facebook Nothing 2 Videos 675 Likes but only 1 comment All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background is In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different Sections In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad Updates In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad UpdatesEmployee Blog Innovation/Creativity In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isCreate a Company Blog with 3 Different SectionsCEO Blog Broad UpdatesEmployee Blog Innovation/Creativity In cases where the logo will be represented at size of less than two incDental News Blog distance (as in a banner), the “display” logo may be used as shown below Marketplace Information All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background is In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other Platforms In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other PlatformsTwitter Microblogging In cases where the logo will be represented at size of less than two inc distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • may only be represented in Brasseler blue (Pantone 300) for color piecesSocial Dental The logo may also be represented in white, but only if the background isFacebook Ties together other PlatformsTwitter MicrobloggingFoursquare In cases where the logo will be represented at size of less than two inc Location based Promotions distance (as in a banner), the “display” logo may be used as shown below All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA YouTube and Flickr All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Social Dental - Brasseler USA Dental Blogs and Forums All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Creating a Culture All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo
  • Creating a CultureCreate the CultureIntegrate Digital MediaRe-Establish LoyaltyRe-Establish Brasseler All US dental literature must include the Brasseler USA logo in t may only be represented in Brasseler blue (Pantone 300) for colo