Cloud solutions have become one of the fastest growing verticals in IT, but how do you make sure you stand out from the crowd? In this session, we explore how resellers can leverage two of the most targeted channels to attract targeted leads and grow their business: SEO and social media.
SEO offers the highest ROI of all online channels because it allows you to target users by their search intent and allows you to build long-term equity. We will explore the three facets of SEO: indexability, relevancy and popularity. Attendees will get a firm grasp of:
- The principles of on-site SEO
- Common SEO pitfalls
- Competitive SEO intelligence
- Advanced linkbuilding and Off-site SEO tactics
Social Media offers a variety of way to target and engage users, bring them down the sales funnel, and retain them as customers. Attendees will learn how to develop a social strategy that supports their ROI. Specifically, we will explore:
- Social content strategy and promotion
- Social media for SEO
- Facebook marketing tactics
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